It all started as a thought experiment. What if you could redo the internet from scratch? Why is content on the web not as beautifully presented and inspiring as content in a magazine?\u00a0 Important and information-rich stories were squeezed down and gorgeous full-page experiences lost their impact.<\/span><\/i><\/p>\n

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Then, in early 2010, the iPad <\/span><\/i>was introduced. And the thought experiment continued: What if we combine the immersive depth and aesthetics of magazine content with the ease of use of the iPad?<\/i><\/p>\n

And so the concept<\/i> of a social magazine was born. In the most literal sense, it was simply a way to pull content from your social feeds into a delightful layout on the iPad. The emphasis was on delivering a magazine-like experience to people that ultimately came to phones, tablets and desktops around the world.<\/i><\/p>\n

Over the years, through our partnerships with the world\u2019s greatest publishers, creators and with you, our community, we\u2019ve built a curated experience with a plurality of voices, where people can find quality stories within any interest and can invest in their lives and passions. And when they discover others who share their interests, they’re no longer strangers. They share something greater.<\/i><\/p>\n"}