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Writing/production for the web - BASIC principles
The document outlines basic principles for writing and producing content for the web, including brevity, adaptability, scannability, and interactivity. It recommends writing in a concise style with one idea per paragraph and using techniques like headlines, subheadings, bullet lists, and links. It also emphasizes engaging users as co-creators through community and conversation on blogs, wikis, forums and other platforms. The document provides tips for writing stories in line with these principles and engaging users.
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Writing/production for the web - BASIC principles
- 1. Paul Bradshaw SeniorLecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Writing/producing for the web: BASIC principles
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- 4. People read… 25%slower Source: Jakob Nielsen: http://bit.ly/G4auC
- 5. less than 28% of words Jakob Nielsen: http://bit.ly/ZYni
- 6. One. idea. per.par. Jakob Nielsen: http://bit.ly/ZYni
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- 8. The journalist Theinformation
- 9. What does thestory suit?
- 10. What might theuser want to do with the information?
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- 14. Headlines need tobe literal
- 15. Get to thepoint quick
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- 28. Think wiki blogQ&A live chat
- 29. Think wiki blogQ&A live chat webcast
- 30. Think wiki blogQ&A live chat webcast quiz
- 31. Think wiki blogQ&A live chat webcast quiz image map
- 32. Think wiki blogQ&A live chat webcast quiz image map poll
- 33. Think wiki blogQ&A live chat webcast quiz image map gallery poll
- 34. Think wiki blogQ&A live chat webcast quiz image map gallery poll user video
- 35. Think wiki blogQ&A live chat webcast quiz image map gallery poll forum user video
- 36. Think wiki blogQ&A live chat webcast quiz image map gallery poll forum user video database mashup
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- 38. They are not the audience
- 39. Users as co-creatorsof news
- 40. Distributed acts ofjournalism
- 41. Engage: invite andrespond
- 42. Create social valueoff your site
- 43. Journalism acts ofdistribution
- 44. The story isbigger than the site
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- 47. 5 things youcan do now Type up a story – make sure you: Have a literal headline Get to the point in the first par Include as many links as possible Break it up with subheads Split pars so they are as simple as possible.
- 48. 5 things youcan do next Think about the story/issue – what media would it suit? What platforms could it use – i.e. live chats, wikis, forums, maps, quiz, etc? How can you involve users as co-creators before, during and after production? How can you make the raw information adaptable by users? Where might those users be online, and how can you gather/produce the story on those platforms?
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