Company Name
Value Chain Analysis
Generic example
1
• Warehousing
• Order fulfilment
• Transportation
• Channel selection
• Advertising
• Pricing
• Packaging
• Testing
• Equipment
maintenance
• Customer support
• Repair services
• Installation
• Receiving
• Storing
• Inventory control
Firm Infrastructure Management, legal, finance, accounting, public affairs
HR Management Recruiting, staff training, retention, compensation
Technology Development Research and development, process automation, redesign
Procurement Procurement of raw material, spare parts, buildings, machines
Inbound Logistics Operations Outbound Logistics Marketing & Sales After Sales Services
Primary
Activities
Support
Activities
Company Name
Value Chain Analysis
Purpose
2
The Value Chain tool is
useful to design a map of
all the activities within a
Business or an industry. It
helps to disaggregate a
business/industry into its
‘value’ activities. It can be
used to compare industries
and firms or to determine
and analyze costs
Company Name
Value Chain Analysis
Description
3
Generic Value Chain
Customer
Procurement
Technology
Human Resource Management
Firm Infrastructure
Inbound
Logistics
After sales
Service
Operations
Outbound
Logistics
Marketing &
Sales
M
a
r
g
i
n
M
a
r
g
i
n
Support
activities
Primary
activities
Company Name
Value Chain Analysis
Description
4
There are 3 main steps in performing a value chain analysis:
1
Identify
 Identify the sequential
macro activities within your
industry/business
 Identify the main activities
for each macro activity
 Identify which activity brings
value to the customer
Analyze
 Analyze the main revenue
and cost drivers
 Analyze your strength and
weaknesses compared to
your competitors
 Analyze your key areas of
improvement
Decide
 Decide which strategy to
implement (e.g. outsourcing
strategy, acquisition
strategy, low cost strategy,
etc.) in order to acquire or
maintain a sustainable
competitive advantage
2 3
Company Name
Value Chain Analysis
Generic example
5
• Warehousing
• Order fulfilment
• Transportation
• Channel selection
• Advertising
• Pricing
• Packaging
• Testing
• Equipment
maintenance
• Customer support
• Repair services
• Installation
• Receiving
• Storing
• Inventory control
Primary
Activities
Support
Activities
Firm Infrastructure Management, legal, finance, accounting, public affairs
HR Management Recruiting, staff training, retention, compensation
Technology Development Research and development, process automation, redesign
Procurement Procurement of raw material, spare parts, buildings, machines
Inbound Logistics Operations Outbound Logistics Marketing & Sales After Sales Services
Company Name
Value Chain Analysis
Generic example
6
• Warehousing
• Order fulfilment
• Transportation
• Channel selection
• Advertising
• Pricing
• Packaging
• Testing
• Equipment
maintenance
• Customer support
• Repair services
• Installation
• Receiving
• Storing
• Inventory control
Firm Infrastructure Management, legal, finance, accounting, public affairs
HR Management Recruiting, staff training, retention, compensation
Technology Development Research and development, process automation, redesign
Procurement Procurement of raw material, spare parts, buildings, machines
Inbound Logistics Operations Outbound Logistics Marketing & Sales After Sales Services
Primary
Activities
Support
Activities
Company Name
Value Chain Analysis
Ford-specific example
7
Distributing vehicles
globally through a
network of dealerships
and regional hubs.
Promoting products and
selling vehicles using
digital marketing
campaigns and
innovative financing
options.
Manufacturing and
assembling vehicles
using advanced facilities
with automation and
robotics.
Providing after-sales
support with warranties,
maintenance, and
customer service at
dealerships.
Receiving and managing
components from
suppliers as part of an
efficient supply chain with
lean inventory practices.
Firm Infrastructure
Strategizing and managing headquarters operations focused on decision-making, financial
management, and sustainability practices.
HR Management Recruiting, training, and retaining skilled employees while fostering diversity and inclusion.
Technology Development Investing in and developing cutting-edge technologies such as electric and autonomous vehicles.
Procurement Sourcing and procuring raw materials and components through long-term supplier relationships.
Inbound Logistics Operations Outbound Logistics Marketing & Sales After Sales Services
Primary
Activities
Support
Activities
Company Name
Value Chain Analysis
Template
8
Insert your own text Insert your own text
Insert your own text Insert your own text
Insert your own text
Firm Infrastructure Insert your own text
HR Management Insert your own text
Technology Development Insert your own text
Procurement Insert your own text
Inbound Logistics Operations Outbound Logistics Marketing & Sales After Sales Services
Primary
Activities
Support
Activities
9
Company Name
Thank you for your attention.
www.domontconsulting.com

Value Chain Framework Powerpoint Template and Guide

  • 1.
    Company Name Value ChainAnalysis Generic example 1 • Warehousing • Order fulfilment • Transportation • Channel selection • Advertising • Pricing • Packaging • Testing • Equipment maintenance • Customer support • Repair services • Installation • Receiving • Storing • Inventory control Firm Infrastructure Management, legal, finance, accounting, public affairs HR Management Recruiting, staff training, retention, compensation Technology Development Research and development, process automation, redesign Procurement Procurement of raw material, spare parts, buildings, machines Inbound Logistics Operations Outbound Logistics Marketing & Sales After Sales Services Primary Activities Support Activities
  • 2.
    Company Name Value ChainAnalysis Purpose 2 The Value Chain tool is useful to design a map of all the activities within a Business or an industry. It helps to disaggregate a business/industry into its ‘value’ activities. It can be used to compare industries and firms or to determine and analyze costs
  • 3.
    Company Name Value ChainAnalysis Description 3 Generic Value Chain Customer Procurement Technology Human Resource Management Firm Infrastructure Inbound Logistics After sales Service Operations Outbound Logistics Marketing & Sales M a r g i n M a r g i n Support activities Primary activities
  • 4.
    Company Name Value ChainAnalysis Description 4 There are 3 main steps in performing a value chain analysis: 1 Identify  Identify the sequential macro activities within your industry/business  Identify the main activities for each macro activity  Identify which activity brings value to the customer Analyze  Analyze the main revenue and cost drivers  Analyze your strength and weaknesses compared to your competitors  Analyze your key areas of improvement Decide  Decide which strategy to implement (e.g. outsourcing strategy, acquisition strategy, low cost strategy, etc.) in order to acquire or maintain a sustainable competitive advantage 2 3
  • 5.
    Company Name Value ChainAnalysis Generic example 5 • Warehousing • Order fulfilment • Transportation • Channel selection • Advertising • Pricing • Packaging • Testing • Equipment maintenance • Customer support • Repair services • Installation • Receiving • Storing • Inventory control Primary Activities Support Activities Firm Infrastructure Management, legal, finance, accounting, public affairs HR Management Recruiting, staff training, retention, compensation Technology Development Research and development, process automation, redesign Procurement Procurement of raw material, spare parts, buildings, machines Inbound Logistics Operations Outbound Logistics Marketing & Sales After Sales Services
  • 6.
    Company Name Value ChainAnalysis Generic example 6 • Warehousing • Order fulfilment • Transportation • Channel selection • Advertising • Pricing • Packaging • Testing • Equipment maintenance • Customer support • Repair services • Installation • Receiving • Storing • Inventory control Firm Infrastructure Management, legal, finance, accounting, public affairs HR Management Recruiting, staff training, retention, compensation Technology Development Research and development, process automation, redesign Procurement Procurement of raw material, spare parts, buildings, machines Inbound Logistics Operations Outbound Logistics Marketing & Sales After Sales Services Primary Activities Support Activities
  • 7.
    Company Name Value ChainAnalysis Ford-specific example 7 Distributing vehicles globally through a network of dealerships and regional hubs. Promoting products and selling vehicles using digital marketing campaigns and innovative financing options. Manufacturing and assembling vehicles using advanced facilities with automation and robotics. Providing after-sales support with warranties, maintenance, and customer service at dealerships. Receiving and managing components from suppliers as part of an efficient supply chain with lean inventory practices. Firm Infrastructure Strategizing and managing headquarters operations focused on decision-making, financial management, and sustainability practices. HR Management Recruiting, training, and retaining skilled employees while fostering diversity and inclusion. Technology Development Investing in and developing cutting-edge technologies such as electric and autonomous vehicles. Procurement Sourcing and procuring raw materials and components through long-term supplier relationships. Inbound Logistics Operations Outbound Logistics Marketing & Sales After Sales Services Primary Activities Support Activities
  • 8.
    Company Name Value ChainAnalysis Template 8 Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Firm Infrastructure Insert your own text HR Management Insert your own text Technology Development Insert your own text Procurement Insert your own text Inbound Logistics Operations Outbound Logistics Marketing & Sales After Sales Services Primary Activities Support Activities
  • 9.
    9 Company Name Thank youfor your attention. www.domontconsulting.com