The Triple Effect

The Triple Effect

• 1.
  The Triple Effect GO GLOBAL
• 2.
  AGENDA The Triple Effect • Vision, Who We Are & Our Approach Regional PwC Campaign • Map and background • “One firm one goal” and The Blood Champions Approach Collaboration with Orascom Telecom • Map & Background Countries Best Case Practices World Blood Donor Day 2012 and beyond
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  WHO WE AREAND OUR VISION • The Triple Effect is a project initiated by Takatof Foundation, the corporate responsibility arm of PwC Egypt. • At the Triple Effect, we believe that the key to sufficient safe blood is via the empowerment of donors in promoting regular voluntary non-remunerated blood donation. • In doing so, we envision a day in which any Egyptian in need will have quick access to the safest blood possible whenever and wherever it is needed.
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  OUR APPROACH We focus on two key areas where we believe we can have the greatest impact in: AWARENESS By increasing the level of awareness on the lack in quantity and quality of blood, we hope to educate and engage donors and potential donors on their impact in creating a community of safe blood donors. EMPOWERMENT By equipping donors and potential donors with the necessary knowledge and tools, we put the focus on them and their ability to mobilize the people around them to ensure the sustainability of this project.
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  Regional PwC Campaign
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  Timeline • June 2011: Blood drives in Dubai, Qatar, Saudi Arabia and Egypt leading to celebration of World Blood Donor Day 2011 • September 2011: Launching of blood donation questionnaire to all PwC ME employees; responses from 197 employees. 86% of the respondents are willing to participate in a blood drive at the workplace • June 2012: “Every Blood Donor is a Hero”; Blood drives in PwC offices in Egypt, Dubai, Abu Dhabi, Saudi Arabia, Iraq, Jordan; Blood drives in P&G offices in Egypt and Lebanon • June 2012: Partnership with Orascom Telecom; Blood drives in Pakistan, Algeria, Burundi, Zimbabwe,Bangladesh and Cambodia
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  Who is aBlood Champ? Key employees within the company who are charismatic, influential, have a passion to make a difference among their colleagues and in the community Role? Promote voluntary non-remunerated blood donation within the company by creating a buzz, spreading awareness and motivating your colleagues to play an active part in solving the blood issue. How does it work? Training of Trainers session and a toolkit, outlining the planning and implementation of a blood donation campaign. The Triple Effect team will guide the volunteers through the different steps and will assist them if they need help.
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  ORASCOM TELECOM & SUBSIDIARIES Pakistan Bangladesh Algeria Vietnam Burundi Cambodia Zimbabwe PwC & Orascom Telecom
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  BACKGROUND Jan 2012 PwC had1st meeting with Orascom Telecom (OT) to introduce the Triple Effect and based on PwC’s expansion of Triple Effect regionally, OT found that this has potential for the first global project for all subsidiaries of OT following the corporate restructuring Feb 2012 Planning for global launch including timeline, all promotional and communication materials for campaign and Blood Champion toolkit; provided by PwC in close collaboration with OT Mar & Apr 2012 Communication established with CR responsible of each country May 2012 Blood donation campaigns in all Orascom countries
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  PwC Middle East
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  Bangalink (Bangladesh) BLOOD DRIVE – 31 MAY 2012 • 18 Blood Champs selected with training provided from Quantum Foundation • Came up with a variety of creative promotional ideas ie. Certificate for all blood donors, crescent for blood champs, 3 designs for wallpaper which change every 3 days • Program for the day include Welcome by senior management and presentation of certificate & crescent
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  “Actually we’ve beenrunning blood drives and we usually collect 20 – 25 blood bags but this time, the planning that was provided by The Triple Effect ie. The toolkit really motivated us and also the fact that we’re doing it in together in 6 other countries. We are determined to make it bigger and better in Bangladesh too! Ifthekhar Azam, CSR, PR & Sponsoring, Bangalink
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  Leo Burundi
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  “I have tosay that the response was quite good for our very first blood drive!! There are definitely reasons to rejoice and maybe some room for improvement for the next time. It’s great to know we’re doing this all together!” Arielle Nshimirimana, CSR, PR & Sponsoring, Leo Burundi
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  Beeline (Cambodia) BLOODDRIVE – 8 JUNE 2012 • Blood Champs selected • Working closely with the National Blood Transfusion Centre to distribute country specific booklet & leaflet to all employees and T-shirts to Blood Champs Results: • 40 blood bags collected • Supported from the General Director to motivate employees
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  Beeline (Cambodia)
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  DJezzy (Algeria) BLOODDRIVE – 20 M AY 2012 • Results:  574 blood bags collected  Donors asked for regular campaigns to be held (every 6 months)
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  DJezzy (Algeria)
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  HIGH IMPACT LOW COST
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  BRINGING EMPLOYEES TOGETHER AT THE WORKPLACE
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  1 COMPANY 1 GOAL
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  World Blood DonorDay 2012
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  What is next? •September2012: Blood donation campaigns with Alcatel- •October 2012: Blood Drives in PwC Offices in Kuwait, Saudi •Fostering the global partnership with AIESEC •Launching a Regional Health Promotion Initiative
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  THANK YOU!