This document discusses the effects of television and popular media on children and young people. It notes that television is the dominant medium for youth worldwide and that concerns are growing about the lack of quality programming and increasing availability of low-quality content featuring violence, sex, and unrealistic portrayals. The document presents several case studies of children seriously injuring themselves while wearing superhero costumes and engaging in risky behaviors inspired by the characters. It concludes that while media can negatively influence behaviors, attitudes, and beliefs, youth should aim to only let the positive aspects impact them and keep media exposure within limits.