IMPACT OF MEDIA
ON
CHILDREN
Bernadette J. Madrid, MD
Executive Director
Child Protection Network Foundation
Globalization
        • The role of
         parents is being
         eroded by myriad
         of information
         exchanges
         among individuals
         by internet and
         cell phones.
Information Technology
                • Children are
                 discovering the world
                 without guidance of
                 their parent who are
                 less and less equipped
                 to follow them or assist
                 them in making sense
                 of the information that
                 bombard them.
Technology Reality

• Children & Teens tend to know
  much more than the adults

• New language, new frontier,
  new culture – part of the reality
  or landscape of children/youth
Intrusion of Mass Media
                 Television is
                  affordable; goes
                  straight into people’s
                  homes; does not
                  need literacy.
                 No.1 source of
                  entertainment of
                  family.
                 Ave daily time
                  viewing TV in the
                  Phil= 3:30
Commercialization
• Purchasing power of
                        • “Cradle-to-grave”
 children
                         school of marketing.

                        • Children as young as 2
                         years are influenced
                         by advertising.
In the Philippines young girls
  want long hair…
Skin Whitening Products Sell
Materialism
• Considerable pressure on Teens to conform to a
 certain image and they go to great lengths to
 create that image.

• Children who frequently watched television
 commercials held stronger materialistic values
 than did peers who watched TV commercials less
 often.

                            Buijzen and Valkenburg, 2003
Health Effects of Media
• Violence and Aggression
• Sex
• Substance Use
• Obesity
• Developmental Concerns
• Prosocial Effects
Violence and Aggression
• Exposure to violent media (movies, violent
 videogames, violent internet sites, TV)
 predicted subsequent increases in
 aggression in teens. (Slater, 2003)

• Exposure to television violence in childhood
 predicted increased aggressive behavior in
 adulthood. (Huesmann et al., 2003)
Sex
• Watching sex on TV predicts and may hasten
 adolescent sexual initiation.

• Reducing the amount of sexual content in
 entertainment programming, reducing adolescent
 exposure to this content or increasing references
 to and depictions of possible consequences of
 sexual activity could appreciably delay the
 initiation of sex in teens.

                                 Collins, Elliot, Berry, et al. 2004
                                 Pediatrics. 114;e280
Sex
Does Watching Sex on Television Predict Teen Pregnancy?
 (Findings From a National Longitudinal Survey of Youth)


Results: Exposure to sexual content on TV
          predicted teen pregnancy. Teens
         exposed to high levels of sexual
         content were twice as likely to
         experience pregnancy in the next 3
          years.
                             Chandra, Martino, Collins, et al. 2008
                             Pediatrics. 122; 1047-1054
Mirror Cells



Recent studies show that brain circuits
fire in the same way when we observe
someone doing something; as when
we actually do it; this explains copying
behavior.
                      www.missingkids.com
Substance Use
• Two longitudinal studies have found that
 approximately one third of adolescent smoking
 can be attributed to tobacco advertising and
 promotions. (Biener & Siegel, 2000 and
 Pierce, et al., 1998)

• Exposure to movie smoking at grades 5-8
 predicts smoking initiation 1 to 8 years later.
 (Dalton, Sargent, et al., 2003; Dalton, Beach, et
 al., 2009)
Substance Use

• Exposure to pro-alcohol messages
represents a significant risk factor for
later adolescent drinking. (Grube &
Waiters, 2005)
Obesity

• Existing research indicates that
advertising affects children’s food
preferences, food choices and food
intake are shaped by their exposure to
food advertising.
Developmental Concerns

• There are several studies that have
documented the possibility of
language delays among infants
exposed to excessive television or
videos.
                     Strasburg, Jordan, Donnerstein, 2010
                     Pediatrics; 125:756-767
Protective Factor

Parents watching television,
movies, etc. with their children and
discussing with them the content.
Prosocial Effects
• Can learn antiviolence
  attitudes, tolerance, empathy, respect for
  elders, altruism
• Video games can be beneficial e.g.
  improving compliance with chemotherapy;
  eye-hand coordination
• Can be used as a tool to educate
• Stimulate adolescent connectedness
Online Viewing Leaders in the World

   • China
   • Indonesia
   • Philippines
   • India
   • Mexico
                   Nielsen,August 2010
Different uses of the cyber
         technology
• Meet old or long lost friends
• Meet new friends
• Easy communication access
• A site for discussion
• Research
• Money transfer
the dark side of the cyber world
• Prone to abuse
• Sexual aggression
• Sex exploitative or commoditized
  use of sex
• Impact on brain development
• Health problems
• Impact on physical development
INTERNET PORNOGRAPHY



• The largest group of viewers of
Internet porn is children between ages
12 and 17 (Family Safe Media,
December 15, 2005).
Risky Online Behaviors of Third and Fourth
year High School Students in a Public and
Private High School in Metro Manila
Predisposing to Sexual Solicitation and
Harassment : Cross Sectional Study
Marivie A. Flores, Merle P. Tan, Germana Gregorio, M.D
             (Winner, PPS Research Contest)
Results
• Adolescents’ Risky
 Online Behaviors :
 Posting personal
  information - 91%
 Chatting with unknown
  people - 58%
 Having many unknown
  people in friends list -
  46%
 Opening x-rated web
  sites - 23 %
 Eyeball with people
  met online - 9%
               Flores, Tan, Gregorio (2009)
Results
  The odds of experiencing internet
 harassment and/or sexual solicitation is
 twice for those:
 Sending personal information online,
     interacting with unknown persons,
 Having unknown persons on the buddy list

 Using the internet >5x a week

 …. but the odds are increased 4x for those
 visiting x-rated websites.
                           Flores, Tan, Gregorio (2009)
Results

23% of adolescents experienced
 internet harassment;

50% sexual solicitation;


28% both sexual solicitation and
 harassment

                        Flores, Tan, Gregorio (2009)
Sexting
•-       is a term coined
 by the media that
 generally refers to
 youth writing sexually
 explicit
 messages, taking
 sexually explicit photos
 of themselves or
 others in their peer
 group, and transmitting
 those photos and/or
 •National Center forto their
 messages Missing & Exploited Children
 (NCMEC)
 peers
Social danger with sexting is that
material can be very easily and
widely promulgated, over which the
originator has no control
Cases of Sexting are not rare

• We are now seeing cases of teens being
 brought to the Child Protection Unit
 because of videos taken by cell phone
 while they were having sex with their
 boyfriends.
“Life events unfold over the course of time.
 Who children spend time with – be it parents, peers,
 teachers, clergy, media characters – and the context
 and content of that time spent provide important
 parameters of the health and welfare of
 children.”


                    Baltes, Reese, & Nesselroade 1988
Impact of Media on Children

Impact of Media on Children

  • 1.
    IMPACT OF MEDIA ON CHILDREN BernadetteJ. Madrid, MD Executive Director Child Protection Network Foundation
  • 2.
    Globalization • The role of parents is being eroded by myriad of information exchanges among individuals by internet and cell phones.
  • 3.
    Information Technology • Children are discovering the world without guidance of their parent who are less and less equipped to follow them or assist them in making sense of the information that bombard them.
  • 4.
    Technology Reality • Children& Teens tend to know much more than the adults • New language, new frontier, new culture – part of the reality or landscape of children/youth
  • 5.
    Intrusion of MassMedia Television is affordable; goes straight into people’s homes; does not need literacy. No.1 source of entertainment of family. Ave daily time viewing TV in the Phil= 3:30
  • 6.
    Commercialization • Purchasing powerof • “Cradle-to-grave” children school of marketing. • Children as young as 2 years are influenced by advertising.
  • 7.
    In the Philippinesyoung girls want long hair…
  • 8.
  • 9.
    Materialism • Considerable pressureon Teens to conform to a certain image and they go to great lengths to create that image. • Children who frequently watched television commercials held stronger materialistic values than did peers who watched TV commercials less often. Buijzen and Valkenburg, 2003
  • 10.
    Health Effects ofMedia • Violence and Aggression • Sex • Substance Use • Obesity • Developmental Concerns • Prosocial Effects
  • 11.
    Violence and Aggression •Exposure to violent media (movies, violent videogames, violent internet sites, TV) predicted subsequent increases in aggression in teens. (Slater, 2003) • Exposure to television violence in childhood predicted increased aggressive behavior in adulthood. (Huesmann et al., 2003)
  • 12.
    Sex • Watching sexon TV predicts and may hasten adolescent sexual initiation. • Reducing the amount of sexual content in entertainment programming, reducing adolescent exposure to this content or increasing references to and depictions of possible consequences of sexual activity could appreciably delay the initiation of sex in teens. Collins, Elliot, Berry, et al. 2004 Pediatrics. 114;e280
  • 13.
    Sex Does Watching Sexon Television Predict Teen Pregnancy? (Findings From a National Longitudinal Survey of Youth) Results: Exposure to sexual content on TV predicted teen pregnancy. Teens exposed to high levels of sexual content were twice as likely to experience pregnancy in the next 3 years. Chandra, Martino, Collins, et al. 2008 Pediatrics. 122; 1047-1054
  • 14.
    Mirror Cells Recent studiesshow that brain circuits fire in the same way when we observe someone doing something; as when we actually do it; this explains copying behavior. www.missingkids.com
  • 15.
    Substance Use • Twolongitudinal studies have found that approximately one third of adolescent smoking can be attributed to tobacco advertising and promotions. (Biener & Siegel, 2000 and Pierce, et al., 1998) • Exposure to movie smoking at grades 5-8 predicts smoking initiation 1 to 8 years later. (Dalton, Sargent, et al., 2003; Dalton, Beach, et al., 2009)
  • 16.
    Substance Use • Exposureto pro-alcohol messages represents a significant risk factor for later adolescent drinking. (Grube & Waiters, 2005)
  • 17.
    Obesity • Existing researchindicates that advertising affects children’s food preferences, food choices and food intake are shaped by their exposure to food advertising.
  • 18.
    Developmental Concerns • Thereare several studies that have documented the possibility of language delays among infants exposed to excessive television or videos. Strasburg, Jordan, Donnerstein, 2010 Pediatrics; 125:756-767
  • 19.
    Protective Factor Parents watchingtelevision, movies, etc. with their children and discussing with them the content.
  • 20.
    Prosocial Effects • Canlearn antiviolence attitudes, tolerance, empathy, respect for elders, altruism • Video games can be beneficial e.g. improving compliance with chemotherapy; eye-hand coordination • Can be used as a tool to educate • Stimulate adolescent connectedness
  • 21.
    Online Viewing Leadersin the World • China • Indonesia • Philippines • India • Mexico Nielsen,August 2010
  • 22.
    Different uses ofthe cyber technology • Meet old or long lost friends • Meet new friends • Easy communication access • A site for discussion • Research • Money transfer
  • 23.
    the dark sideof the cyber world • Prone to abuse • Sexual aggression • Sex exploitative or commoditized use of sex • Impact on brain development • Health problems • Impact on physical development
  • 24.
    INTERNET PORNOGRAPHY • Thelargest group of viewers of Internet porn is children between ages 12 and 17 (Family Safe Media, December 15, 2005).
  • 25.
    Risky Online Behaviorsof Third and Fourth year High School Students in a Public and Private High School in Metro Manila Predisposing to Sexual Solicitation and Harassment : Cross Sectional Study Marivie A. Flores, Merle P. Tan, Germana Gregorio, M.D (Winner, PPS Research Contest)
  • 26.
    Results • Adolescents’ Risky Online Behaviors : Posting personal information - 91% Chatting with unknown people - 58% Having many unknown people in friends list - 46% Opening x-rated web sites - 23 % Eyeball with people met online - 9% Flores, Tan, Gregorio (2009)
  • 27.
    Results Theodds of experiencing internet harassment and/or sexual solicitation is twice for those:  Sending personal information online, interacting with unknown persons,  Having unknown persons on the buddy list  Using the internet >5x a week …. but the odds are increased 4x for those visiting x-rated websites. Flores, Tan, Gregorio (2009)
  • 28.
    Results 23% of adolescentsexperienced internet harassment; 50% sexual solicitation; 28% both sexual solicitation and harassment Flores, Tan, Gregorio (2009)
  • 29.
    Sexting •- is a term coined by the media that generally refers to youth writing sexually explicit messages, taking sexually explicit photos of themselves or others in their peer group, and transmitting those photos and/or •National Center forto their messages Missing & Exploited Children (NCMEC) peers
  • 30.
    Social danger withsexting is that material can be very easily and widely promulgated, over which the originator has no control
  • 31.
    Cases of Sextingare not rare • We are now seeing cases of teens being brought to the Child Protection Unit because of videos taken by cell phone while they were having sex with their boyfriends.
  • 32.
    “Life events unfoldover the course of time. Who children spend time with – be it parents, peers, teachers, clergy, media characters – and the context and content of that time spent provide important parameters of the health and welfare of children.” Baltes, Reese, & Nesselroade 1988