Live Q&A Session with Kashyap Vadapalli,Pepperfry

Live Q&A Session with Kashyap Vadapalli,Pepperfry

• 1.
  Introduction to the Company LiveQ&A Session with Kashyap Vadapalli CMO, Pepperfry
• 2.
  Page -2- Agenda forthe session Branding Branding - Pepperfry Example Open Q&A 1 2 4 Net Promoter Score & Trail Pricing3
• 3.
  Page -3- Is itImportant for a Brand to be Developed around a Product? 1 Clarifying Product Benefits in Consumer’s Mind 2 Communicating Key Differences from Competitor's Offering 3 Developing Brand Promise that Negates Consumer’s Pain Point
• 4.
  Page -4- Agenda forthe session Branding Branding - Pepperfry Example Open Q&A 1 2 4 Net Promoter Score & Trail Pricing3
• 5.
  Page -5- Pepperfry Example Thebrand that Pepperfry built… 1 “Happy Furniture to You” 2 Furniture Buying – Anxiety Filled Process 3 No Standardization – No Information Hardships in Acquiring Furniture Making Entire Buying Process Happy - Is what Pepperfry Stands for.. Everyday is a fryday!
• 6.
  Page -6- Agenda forthe session Branding Branding - Pepperfry Example Open Q&A 1 2 4 Net Promoter Score & Trail Pricing3
• 7.
  Page -7- Net PromoterScore Lead Indicator for Product/Service Feedback Question - Would you recommend our service/product to your friends & family? Answer – Rating on Scale from 0 to 10 Improving NPS scores Leads to Improving Loyalty & Word of Mouth
• 8.
  Page -8- Trial Pricing Pricingfor New Product/Service to be such that “Trial is Easy” New Entrepreneur – Unknown Entity in the Market No Trust Development with Consumers Trial Price – Not Extremely Low Pricing can be Adjusted at Later Stage
• 9.
  Page -9- Agenda forthe session Branding Branding - Pepperfry Example Open Q&A 1 2 4 Net Promoter Score & Trail Pricing3
• 10.
  Page -10- Open Q&A WriteYour Queries in the Chat Window