Chapter 4 discusses exploratory data analysis (EDA) as an essential first step in data analysis, focusing on detecting errors, checking assumptions, and selecting appropriate models. It categorizes EDA techniques into non-graphical and graphical, and further into univariate and multivariate methods, emphasizing the importance of understanding data distributions through measures such as central tendency and spread. The chapter also highlights methods for analyzing both categorical and quantitative data to inform better population distribution insights.