The document outlines the key components of the speech writing process which include audience analysis, determining the purpose (to inform, entertain or persuade), selecting and narrowing a topic, gathering data, outlining the speech, highlighting the main idea, writing an introduction and conclusion, and editing. It discusses strategies for each component such as considering the audience's demographics, psychology and situation when analyzing them, choosing a topic you are interested in, using an outline to organize ideas, and editing for focus, clarity and concision.