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Colour Theory
Colour theory explains how colours relate and how they can be used to evoke different moods. There are three primary colours - red, yellow and blue - which can be mixed to create secondary colours like orange and green. Tertiary colours are made by mixing a primary and secondary colour. The colour wheel visually shows how all colours are connected. Designers use colour combinations and their symbolic meanings to communicate ideas and create certain atmospheres.
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Overview of Colour Theory, its significance in graphic communication, and its impact on realism and emotion.
Explanation of primary (yellow, red, blue), secondary (orange, violet, green), and tertiary colours created by mixing.
Introduction to the Colour Wheel, showing relationships between primary, secondary, and tertiary colours.
Definition of tints (adding white) and shades (adding black/grey) and their effects on perception.
Discussion on how designers utilize colour combinations to evoke emotions and create effects.
Harmony from adjacent colours on the Colour Wheel vs. contrast from complementary colours.
Characteristics of warm colours (reds, yellows, oranges) as advancing and cool colours (blues, greens, violets) as receding.
Examples of harmonious (within a third), bold (opposite), and exciting (equally spaced) colour schemes.
How different colours evoke varying moods and feelings, with specifics on emotional associations of each colour.
Role of colour in communication for instruction, group identity, and promoting names and sales.
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Colour Theory
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- 2. Introduction Colour playsan important part in Graphic Communication Colour can make a graphic look realistic Colour can create a mood or feeling
- 3. Primary Colours Theprimary colours are Yellow Red Blue These are mixed together to make all possible colours
- 4. Secondary Colours Thesecondary colours Orange Violet Green Are produced by mixing two Primary Colours in equal quantities
- 5. Tertiary Colours Thetertiary colours are produced when a Primary Colour and a Secondary Colour are mixed in equal quantities They take their name from the 2 mixed colours
- 6. The Colour WheelThe Colour Wheel was designed as a way of showing how colours relate to each other The outside ring shows 3 primary , 3 secondary and 6 tertiary colours
- 7. Tints and ShadesTints Add white to make a tint Pale pastel colours give the impression of softness Shades Add black or grey to make a shade Dark shades make objects appear heavy
- 8. Using Colour Designersuse combinations of colours to create different effects and evoke a variety of feelings
- 9. Harmony Harmony iscreated when colours close to each other on the outside of the colour wheel are used together The effect is relaxing and sympathetic
- 10. Contrast Contrast iscreated when colours far apart on the colour wheel are used together Contrasting colours are described as complementary
- 11. Warm Colours Warmcolours ( reds , yellows and oranges ) are known as advancing colours They appear closer to the viewer than other colours
- 12. Cool Colours Coolcolours ( blues , greens and violets ) are known as receding colours They appear to be further away from the viewer
- 13. A Harmonious ColourScheme Any colours within the same third of the colour wheel will work together to create a harmonious colour scheme. eg violet , red , red-orange
- 14. A Bold ColourScheme Any two colours opposite each other on the colour wheel look good together and create a bold scheme eg violet and yellow
- 15. An Exciting ColourScheme Any three colours equally spaced on the colour wheel work together to create an exciting scheme eg yellow , red and blue
- 16. Colour and MoodDifferent colours create different moods Designers choose colours to create an atmosphere Effects are created by using colour combinations
- 17. Colour and MoodRed Warm, exciting, vibrant, passionate, dangerous, revolutionary, active, aggressive, courageous, festive Orange Warm, happy, sunny, cheerful, appetising, full of flavour and energy Yellow Warm, happy, sunny, cheerful, glowing, sparkling, bright, most easily seen Green Cool, restful, natural, calm, soothing, fresh, quiet, informal Blue Cool, elegant, sophisticated, heavenly, formal, classy Purple Rich, pompous regal Violet Cool, peaceful, solitary Neutrals Greys; natural, restful, calm, elegant, dignified, comfortable Browns; natural, earthy, safe Black and White Dramatic, elegant, stylish, sophisticated, pure, opposing, contrasting
- 18. Colour and CommunicationInstructional As a symbol Group identity Colour coding Promote name Promote sales