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Business Models - Angela Lee.pptx
The document discusses business models and how to choose one. It defines different types of business models like B2C, B2B, B2B2C and provides examples like Refinery 29 and SAAS. When choosing a model, factors to consider include predictable revenue, scalability, network effects and customer acquisition. The document recommends learning about customer needs through interviews and experiments to help identify the right model and business strategy.
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Introduction to business models and key elements including target customers and revenue generation.
Different business model types discussed include B2C, B2B, B2B2C, and examples like SAAS and franchises.
Key factors for selecting a business model: predictable revenue, scalability, network effects, customer acquisition.
Importance of customer experiments, deployments, interviews, and aspects of business models like segments and revenue.Provides resources for further learning and an invitation for questions.
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- 1. Business Models Angela Lee Founder,37 Angels Professor, Columbia Business School
- 2. What is abusiness model? Who you sell to How you make money
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- 4. What is Refinery29’s business model?
- 6. SAAS (Software asa Service) Peer to peer Printer / toner “And then we sell the data” Franchise
- 7. Factors when choosinga business model Predictable revenue Scalability Network effects Customer acquisition
- 8. Factors when choosinga business model Predictable revenue Scalability Network effects Customer acquisition
- 9. Factors when choosinga business model Predictable revenue Scalability Network effects Customer acquisition
- 10. Factors when choosinga business model Predictable revenue Scalability Network effects Customer acquisition
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- 17. Letter of Intent Thisyear, we will conduct an unpaid pilot with startup ABC. When features x, y, and z are built, we will pay $x per employee, or $y a month to use their tool / platform.
- 19. Customer interviews Tellme your best… Tell me your worst… Why haven’t you fixed this? What do you use now? Who else should I talk to?
- 20. Customer interviews Fewerclosed questions Ask “would you?” questions Ask “what do you think of…?”
- 21. 1) Customer segments 2)Value propositions 3) Revenue streams 4) Channels 5) Customer relationships 6) Key partners 7) Key activities 8) Key resources 9) Cost structure 1 2 3 4 5
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