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This document provides an overview of business communication. It discusses that the objective of the course is to help students learn both written and oral business communication skills needed to be successful professionally. Some key points include: - Business communication focuses on eliciting a response from the reader or listener, unlike other courses. - There are various types of communication including intrapersonal, interpersonal, extrapersonal, and mass communication. - Communication flows downward from management to employees, upward from employees to management, and horizontally between departments. Both formal and informal communication networks exist. - Barriers to effective communication include culture, distance, language, and stress. Goals of business communication are revelation, understanding, response, and building
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- 1. Business Communication Zaheer Qazi Consultant Englishand Academic Quality [email protected]/ 0300-9475281
- 2.
- 3. A three letterword? What is the most important, the subject, and the object of today’s training?
- 5. The objective ofthe course This course is designed to help students learn business communication (both written and oral skills), they need to be successful in their professional lives. Successful completion should make the participants familiar with the real professional communication issues.
- 6. Why Study BusinessCommunication? Five ways that make a difference 1. The themes are diverse, where you’d get a more chances to participate 2. It’s more practical to write tests, emails, memos, letters 3. You will have a chance to practice your oral presentation skills, being extensively used in business world. 4. You may learn a slightly different style of writing and speaking: that is, your own 5. Unlike assignments in other courses, business communication focuses on the response you elicit from your reader or listener.
- 7. Expectations 1. Learn somethingnew each day 2. Discussion and dialogue on relevant issues 3. Practical present-day exercises and class work I want to… I’d like some… There should be…
- 8. Find Someone Who: 1.has two brothers and two sisters 2. has eaten Mexican food 3. drinks coffee, coke or lassi daily 4. has the least/ most amount of money in the pocket 5. hates someone in the family 6. comes from farthest away 7. won‘t get married ever 8. works out at the gym regularly 9. is very bad at time management 10. has been abroad
- 9. What is business? An organization or economic system where goods and services are exchanged for one another or for money. a person's regular occupation, profession, or trade. ” An activity that meets the needs and desires of the community economic and organized a company to engage in such activities.” Musselman and Jackson)
- 10. And communication…? Communicationcomes from Latin word “Communis” meaning common. Communication is a process that involves the transfer of information, ideas, emotions, feelings etc. between people. The word “Communication” includes all the procedures by which one mind effects another. (Clauds Shannon and Weaver)
- 11. Communication is anexchange between two…
- 12. So the BusinessCommunication is The communication in business context. The communication for the purpose of business Business communication is the sharing of information between people within and outside the organization that is performed for the commercial benefit of the organization. It can also be defined as relaying of information within a business by its people.
- 13. Why do weCommunication? The purpose of communication is to: 1. stimulate action 2. give information, ideas, or feelings 3. establish links or relationships with others
- 14. Types of Communication 1.Intra personal: within yourself; Intrapersonal communication is the communication occurring in the mind of an individual. 2. Interpersonal: exchange of information, feelings, and meaning through verbal and non-verbal messages: it is face-to-face communication. 3. Extra personal: with animals or plants: Extra Personal Communication is that way of communication in which a human interacts with other species, e.g., talking cats, shouting at a toaster, talking to themselves, or praying to God. 4. Mass communication: the imparting or exchanging of information on a large scale to a wide range of people like advertisement, announcements or TV broadcast
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- 16. Downward Communication Organizationaldecision are made at top level and then flow down to the people who carry them. Employees become motivated and more efficient. It increases satisfaction. They need clear job directions, safety rules, facts about organizational strategies, products, and viewpoints on important controversial issues.
- 17. Upward Communication Upwardcommunication is the flow of information from subordinates to superiors, or from employees to management. Upward communication can be both formal and informal.
- 18. Horizontal Communication Horizontalflow enables two departments or two people to function properly. It solves problems, performs job duties, prepares for meetings and cooperates on important projects.
- 19. Informal Internal Communication Every organization has an informal communication network – a grapevine – that supplements official channel. It is important source of information. It is casual conversation of an organization.
- 20. Formal External Communication Communicationthat takes place between two or more than two organizations is called external communication. The right letter, proposal, report, telephone call, or personal conversation can win back an angry customer, create a desire for a firm’s product or services, encourage collections, motivate performance and in general, create goodwill. Formal External Planned communication with outsides, memo, letter, Report, e-mail, Faxes that follow company’s chain of Command. Casual Communication among Customers, suppliers, investors, e-mails, face to face conversation, phone calls, discussions
- 21. Various Aspects ofExternal Communication
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- 23. Barriers Culture Distance Education Gender I.Q. Interest Language Mental Noise Stress Time
- 24. Goals of businesscommunication Revelation & understanding: The message must be clear that the receiver understand it as the sender means to reveal something and to be understood Response: There must be a reaction; positive, neutral or even negative Relationship & Goodwill: Focusing on people involved in communication; positively, personally and professionally. The sender ensures presenting the quality of company’s products, services and personal positively.
- 25. communications time? We spendapproximately 70% of our time communicating with others.
- 26. Trends in newworkplace More participatory management Increased emphasis on teams Heightened global competition Innovative communication technologies New work environments Information as a corporate assets
- 27. Communication? Communication isa never ending process. We communicate consciously and deliberately. We communicate with gestures. Non-verbal communication is silent. We communicate with facial expressions. Signs and symbols are also communicating with us. Message sent is the message received.
- 28. Communication: Body Language =55 / Tone = 38 / Words = 07
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- 30. Making message effective KISS Keep It Short Simple
- 31. All the bestfor your future.. Allah bless you…