Abby Fichtner
@HackerChick
Harvard Innovation Lab
Beyond the Startup
Being Lean in Startups & Beyond
@HackerChick Jeff Bezos, Amazon
"If you only do things where you know
the answer in advance, your company
goes away."
@HackerChick
@HackerChick
1. Eliminate Waste
What Would a Startup Do?
5. FOCUS!
2. Start Small
3. Deeply Understand Customers
4. Always Be Learning
6. Move Fast
@HackerChick
Eliminate
Waste
@HackerChick
muda
any activity that is unproductive or that
doesn’t add value today
@HackerChick
YAGNI
(You Ain’t Gonna Need It)
@HackerChick
@HackerChick
@HackerChick
out of9
new products
fail
10
@HackerChick@HackerChick
@HackerChick
FAIL
@HackerChick
@HackerChick
* building something nobody wants
is the worst kind of waste
Eliminate
Waste*
@HackerChick
MILLIONS of CUSTOMERS
$5 BILLION
ENGINEERING TRIUMPH
@HackerChick
@HackerChick
FAIL
MILLIONS of CUSTOMERS
One of the Largest
Bankruptcies in
US History
$5 BILLION
ENGINEERING TRIUMPH
@HackerChick
@HackerChick
“We’re a classic MBA case study in how NOT
to introduce a product.
First, we created a marvelous tech. achievement
Then, we asked how to make money on it.”
Iridium Interim CEO John A. Richardson
@HackerChick
@HackerChick
@HackerChick
“Talk is cheap. Show me the code.”
- Linus Torvalds
MVP
@HackerChick@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick@HackerChick
@HackerChick@HackerChick
Would you like recommendations
for a hotel?
Yes No
Would you like recommendations
for a hotel?
Yes No
@HackerChick@HackerChick
ERROR:
SYSTEM UNAVAILABLE
@HackerChick
Small
Start
@HackerChick
Goal
VISION REALITY
@HackerChick
GoBig
VISION
@HackerChick@HackerChick
@HackerChick@HackerChick
@HackerChick
GO SMALL
(dominate small market)
GoBig
VISION
@HackerChick
@HackerChick
10 100
@HackerChick
Deeply Understand
Customers
@HackerChick@HackerChick
@HackerChick
75,000
signups overnight
@HackerChick
VC: “There are a million cloud storage startups!”
Drew: “Do you use any of them?”
VC: “No”
Drew: “…”
@HackerChick
Know where your
target audience
hangs out
& speak to them in an
authentic way
@drewhouston, Dropbox
@HackerChick@HackerChick
@HackerChick
@HackerChick
Always Be
Learning
@HackerChick
Single Biggest Predictor of Failure?
300 startups surveyed (src: Don Sull, "The Upside of Turbulence”)
@HackerChick
Single Biggest Predictor of Failure?
300 startups surveyed (src: Don Sull, "The Upside of Turbulence”)
Sticking to Initial Business Plan
@HackerChick
The unit of progress for
entrepreneurs is learning
@HackerChick
@HackerChick
@HackerChick
@HackerChick@HackerChick
@HackerChick
FOCUS!
@HackerChick
What’s Your Most Important
metric?
@HackerChick
@HackerChick @ashmaurya, Running Lean
@HackerChick @ashmaurya, Running Lean
@HackerChick
@HackerChick
Fast
Move
@HackerChick
@HackerChick OH at Lean Startup Circle Meetup
@HackerChick OH at Lean Startup Circle Meetup
@HackerChick
@HackerChick @AshMaurya
@HackerChick @AshMaurya
@HackerChick @AshMaurya
@HackerChick @AshMaurya
@HackerChick @AshMaurya
@HackerChick
Confidence
Service
as a
“we’ve already done this 9,999 times”
@HackerChick@HackerChick
@HackerChick
2 week release cycles Multiple releases/day
Releases were all-day events Releases are non-events
Release size: 100’s LOC Release size: < 25 LOC
More emergency releases Less fire-fighting
@AshMaurya
Before After
@HackerChick
Think
like a
Startup
@HackerChick
Agile
solution unknown
@HackerChick
Lean Startup
problem unknown
@HackerChick
1. Eliminate Waste
What Can You Do?
5. FOCUS!
2. Start Small
3. Deeply Understand Customers
4. Always Be Learning
6. Move Fast
Abby Fichtner
@HackerChick
http://HackerChick.com
Thanks!

Beyond the Startup: Being Lean in Startups & Beyond