What to Expect
for Social Media
     in 2013
                   Krista Neher
            CEO – Boot Camp Digital
         krista@bootcampdigital.com
                       @kristaneher
2012 Was a Huge Year for Social
           Media...
 Facebook reached 1 billion users
 Pinterest was the fastest growing site
  to hit the 10 million unique visitor
  mark
 Facebook purchased Instagram for
  $1 billion
 Over 1 billion photos were taken on
  Instagram
 Twitter quickly reached 500+ million
  users                              2
What is Happening Now?
 488 million users regularly use Facebook
  mobile
 There are now 175 million tweets sent
  every day
 There are 575 likes and 81 comments on
  Instagram every second
 American Pinterest users spend an
  average of 1 hour and 17 minutes on the
  site every day
                                      3
                                      4
Why Do Businesses Need to Get
           More Involved?
80% of social media users prefer to
 connect with brands through Facebook

77%         of B2C companies acquire
 customers on Facebook

43%         of B2B companies acquire
 customers on Facebook
                                        4
                                        8
Why Do Businesses Need to Get
           More Involved?
56% of customer tweets to
 companies are being ignored
34% of marketers have
 generated leads using Twitter
79% of of US Twitter users
 are more likely to recommend
 brands they follow
67% of US Twitter users are
 more likely to buy from brands
 they follow
How can you get results? Build a
        Strategic Plan!




                             6
Choose the right tools..




                           7
A Little Overwhelming
                 8
9
Field Guide To Social Media




                              10
Measure, Optimize and Enhance




                         11
Overwhelmed?




..... we can help .....
                    12
Need Some Help?
      Text
 Getting your social media working is
  overwhelming - everything that you need to
  do is covered in our social media course!
 Act NOW while you can get our early-bird
  discount (before it sells out!)
 Get more info at:

 www.BootCampDigital.com/2DBC



                                         13
                                         14
14
Professional Social
     Media Speaker
  Bestselling Author
CEO & Entrepreneur
             Krista Neher
            @kristaneher
   Krista@bootcampdigital
           513-702-7929




                15

Social Media 101 and Internet Marketing 101 - Social Media Training Presentation!

  • 1.
    What to Expect forSocial Media in 2013 Krista Neher CEO – Boot Camp Digital [email protected] @kristaneher
  • 2.
    2012 Was aHuge Year for Social Media...  Facebook reached 1 billion users  Pinterest was the fastest growing site to hit the 10 million unique visitor mark  Facebook purchased Instagram for $1 billion  Over 1 billion photos were taken on Instagram  Twitter quickly reached 500+ million users 2
  • 3.
    What is HappeningNow?  488 million users regularly use Facebook mobile  There are now 175 million tweets sent every day  There are 575 likes and 81 comments on Instagram every second  American Pinterest users spend an average of 1 hour and 17 minutes on the site every day 3 4
  • 4.
    Why Do BusinessesNeed to Get More Involved? 80% of social media users prefer to connect with brands through Facebook 77% of B2C companies acquire customers on Facebook 43% of B2B companies acquire customers on Facebook 4 8
  • 5.
    Why Do BusinessesNeed to Get More Involved? 56% of customer tweets to companies are being ignored 34% of marketers have generated leads using Twitter 79% of of US Twitter users are more likely to recommend brands they follow 67% of US Twitter users are more likely to buy from brands they follow
  • 6.
    How can youget results? Build a Strategic Plan! 6
  • 7.
  • 8.
  • 9.
  • 10.
    Field Guide ToSocial Media 10
  • 11.
  • 12.
  • 13.
    Need Some Help? Text  Getting your social media working is overwhelming - everything that you need to do is covered in our social media course!  Act NOW while you can get our early-bird discount (before it sells out!)  Get more info at: www.BootCampDigital.com/2DBC 13 14
  • 14.
  • 15.
    Professional Social Media Speaker Bestselling Author CEO & Entrepreneur Krista Neher @kristaneher Krista@bootcampdigital 513-702-7929 15