10- PRINCIPLES OF DESIGN (SUB-TOPIC 2).pptx

Click
icon
to
insert
picture
Read each item
carefully and
raise your hand if
you want to
answer.

1. Which element of design refers to
the lightness or darkness of a color
and helps create contrast in
artworks?
A. Texture
B. Shape
C. Tone
D. Line

2. What element uses different hues
and shades to grab attention, convey
emotion, and build brand identity?
A. Color
B. Form
C. Shape
D. Texture

3. Which of the following is
considered the basic building block
of any visual form?
A. Line
B. Dot
C. Shape
D. Texture

4. What is the main purpose of
graphic design?
A. To decorate websites
B. To combine text and images for decoration
C. To create artistic drawings
D. To visually communicate a message using text
and images

5. These typefaces have decorative
strokes at the ends of letters and
are used for printed materials:
A. Sans Serif
B. Serif
C. Bold
D. Italic

BEGINNING ACTIVITY:
Watch a video on the Principles of Design to have
an understanding on the next topic.
Reflection:
• What have you learned from the video?
• What are the Principles of Design discussed in
the video?
https://www.youtube.com/watch?v=UmHMVU6dc
eA

Principles of Design
- are guidelines that help designers organize and
arrange the Elements of Design in a harmonious
and effective manner. These principles serve as
the foundation for creating visually appealing
and functional designs across various mediums,
including graphic design, architecture, interior
design, fashion design, and more.

space is
evenly
distributed
on the
screen.
1. Balance - The visual weight
of objects, texture, color and

2. Hierarchy: Hierarchy establishes the
order of importance within a design,
guiding the
viewer's
attention to
the most
critical
elements first.

3. Emphasis - Area in the design that may
appear different in size, texture, shape, or
color to attract the viewer’s attention.
Sometimes referred
to as dominance,
emphasis might
seem similar to
contrast, but it’s
not quite the same.

4. Contrast - refers to
placing two opposite
elements together.
This most often refers
to a contrast in
VALUES. Contrast can
be any opposing
elements- such as a
contrast in different
textures, colors,
shapes, etc.

5. Movement - means
guiding the user’s eye
to a predetermined
path in a composition.
When a viewer views
a design, they are
first attracted to the
focal points of the
design.
The Scream, 1893 Edvard Munch

It is the recurrence of a design
element, commonly utilized in
patterns or textures.
Repetitive elements can be used
in conjunction with other
principles to create a design that
leads a user’s eye to a focal
point, has continuity, or flow.
6. Repetition - These are the repeating visual
elements on an image or layout to create unity.

7. Rhythm -is the visual tempo of a
combination of elements when used
repeatedly, and with variation, it
gives the feeling of organized
movement.
• Rhythm can be Regular,
Flowing
or Progressive.

8. Proximity
refers to the
grouping of related
elements together,
creating visual
relationships and
organizing information
in a clear and intuitive
manner.
1. To Create Connections -
Proximity can create
relationships between visual
elements in a composition,
create relevance, hierarchy,
create organization and
structure.
2. To Dispel Connections -
Proximity can also be used to
suggest no relationship
between elements, to break
organization and structure

1. To Create Connections -
Proximity can create
relationships between visual
elements in a composition,
create relevance, hierarchy,
create organization and
structure.
2. To Dispel Connections -
Proximity can also be used to
suggest no relationship
between elements, to break
organization and structure

9.Unity and variety. Unity refers to the
harmonious integration of all elements
in a design, creating a cohesive pleasing
composition.
This ensures no
single part is
more important
than the other.

INVESTIGATIVE
ACTIVITY : ART
CRITIQUE
Can you identify
the principles of
design used in
this image?
MOVEMENT
Progressive Rhythm
Emphasis

INVESTIGATIVE
ACTIVITY : ART
CRITIQUE
Can you identify
the principles of
design used in
this image?
Asymmetric Balance

QUIZ # 10 – Choose the letter of the
correct answer.
1. Which principle of design is used to guide
the viewer’s eye through the artwork in a
specific direction or order?
A. Balance
B. Contrast
C. Movement
D. Emphasis

2. What principle is applied when
related elements are placed close
together to create a sense of
organization?
A. Repetition
B. Hierarchy
C. Emphasis
D. Proximity

3. If a designer places a large red
circle in the middle of a black and
white design to attract attention,
which principle is being used?
A. Rhythm
B. Emphasis
C. Variety
D. Unity

4. What principle of design refers to
the repetition of elements such as
lines, colors, or shapes to create
visual consistency?
A. Repetition
B. Balance
C. Proximity
D. Contrast

5. Which principle of design involves
using opposing elements like light and
dark, or smooth and rough textures?
A. Rhythm
B. Movement
C. Contrast
D. Unity

ANSWER KEY:
1. C
2. D
3. B
4. A
5. C

Performance Task: Digital Photography
Use the Learning Worksheet # 2 for
this activity:
https://drive.google.com/file/d/1ctnaCv9Vd
tLiA0dR4-T6JIG_6kl1G6sw/view?usp=sharing

Performance Task: Digital
Photography
Students will demonstrate an understanding
of the principles of design in digital
photography by capturing images that depict
elements such as Balance, Contrast, Variety,
Repetition, Rhythm, Movement, and Unity.

📦 Materials Needed:
1. Smartphone, digital camera, or tablet with camera
2. Access to photo editing apps (optional: Snapseed,
Lightroom, VSCO, Canva)
3. Notebook or digital document (for captions and
reflection)
4. Internet connection (for submission or research)
5. USB or email (if submitting via flash drive or online)

Criteria Excellent (4) Proficient (3) Developing (2) Beginning (1)
1. Group
Participation
and
Collaboration
All group members actively
contributed, collaborated
respectfully, and managed
time effectively.
Most members
participated and
collaborated with
minimal teacher
intervention.
Some members participated,
but collaboration was
inconsistent or needed
reminders.
Minimal participation or
collaboration; relied heavily
on one or two members.
2. Clarity and
Effectiveness of
Photos
Photos strongly and clearly
illustrate all principles of
design with excellent
composition and creativity.
Photos clearly show most
design principles;
composition is good and
shows creative effort.
Some photos illustrate the
principles, but others lack
clarity or strong visual
impact.
Photos poorly represent the
design principles or lack
visual clarity and effort.
3. Application
of Design
Principles
All 7 principles are accurately
applied and explained in
each photo; strong
understanding shown.
5–6 principles are
applied correctly with
mostly accurate
explanations.
3–4 principles are applied,
but explanations may be
vague or unclear.
Fewer than 3 principles are
applied or explained
correctly.
4. Presentation
and
Explanation
Presentation is clear,
confident, and insightful;
explanations show deep
understanding.
Presentation is clear and
well-organized with
accurate explanations.
Presentation is somewhat
unclear or rushed; some
explanations lack detail.
Presentation is disorganized
or incomplete; explanations
show limited understanding.
5. Creativity
and Effort
Demonstrates exceptional
originality and effort; photos
are engaging and thoughtfully
composed.
Shows creativity and
effort; photos are well
thought out.
Limited creativity; photos
may appear rushed or
uninspired.
Minimal effort; photos lack
originality and
thoughtfulness.

10- PRINCIPLES OF DESIGN (SUB-TOPIC 2).pptx

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10- PRINCIPLES OF DESIGN (SUB-TOPIC 2).pptx