Creative Direction Presentation
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Creative direction presentation

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A part of my process that has become a nonnegotiable has been the transition from the mood board to the overall creative direction. Creative direction refers to the strategy, vision and execution of the overall project, whereas the mood board serves as a tool for visual inspiration, and it’s typically more of a general brain dump for both parties to collaborate. First, I like to start with the general discovery call where I get to know you and your brand a little bit more. From there we begi...
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