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The 22 Immutable Laws of Marketing by Al Ries and Jack Trout presents fundamental principles for successful marketing strategies. The book outlines 22 “laws” that businesses should follow to thrive in competitive markets and avoid common marketing pitfalls. Key insights include: 1. The Law of Leadership: It’s better to be the first in a market than to be the best. Being the first to introduce a product or service creates a lasting advantage. 2. The Law of the Category: If you can’t be firs... Business Books Worth Reading, Entrepreneur Books, Post It, Empowering Books, Investing Books, Book Outline, Best Self Help Books, 100 Books To Read, Books To Read Nonfiction
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How many books do you read per year? Do you have any number as a goal for 2020? Reading is a secret weapon for successful entrepreneurs. It’s the best way to learn about all relevant topics for developing a business. Finding the right book to read can be tough. In order to make your life easier, we got 15 book recommendations from top-notch professionals that are mentors at the Arab Innovation Academy, in Qatar. Let’s find out!
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£19.99 100 Practical Ways To Improve Customer Experience | koganpage.com
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