Anatomy of a Brand
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Anatomy of a brand

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Some of you asked me why Visual Expression was in red in my Complete Brand infographic. This is because both Brand Identity and Brand Presence are the most visible components of a brand. I have decided to expand on what Visual Expression means by diving deeper into these segments and showing their complete list of components. I hope this infographic helps you understand why your visual expression constitutes the largest customer touchpoint for any brand. Follow @kenny.kenray for more mind... New Branding Ideas, Brand Identity Examples, Brand Keywords, Content Checklist, Brand Expression, Brand Standards, Brand Infographic, Branding And Marketing, What Is Branding
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