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We initially started working with Zeffer on a campaign to generate buzz on their newly launched Hazy Alcoholic Lemonade. The outcome exceeded expectations, generating an exceptional 25+ million impressions throughout the summer period. As the campaign wrapped up, we were re-engaged to give Zeffer's digital brand communications a full refresh. We worked on a strategy that implemented a tone of voice, and a visual direction for Zeffer which has created a growing audience for the brand.
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