Inside Kris Jenner’s Peptide Routine: Can Hair Growth Really Be Biohacked?
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From next-gen electrolyte formulations to brain-boosting peptides, the frontier of beauty is shifting beneath the skin. And Kris Jenner just gave it a face (and a haircut). Her newly unveiled curly bob (soft, voluminous, and, somehow, age-defying) has taken the internet by storm.
But the story isn’t about her stylist (although amazing job Chris Appleton), it’s about what’s happening at the follicle.
The Peptide Supplement Behind Her Transformation
Jenner credits her hair’s renewed fullness to hair growth peptides, fitting squarely into the cultural pivot toward inside-out aesthetics, where longevity science meets cosmetic ambition.
Hair health has traditionally lived in the realm of conditioners, oils, and masks. But a new wave of biotech beauty is moving beneath the scalp’s surface. Peptides, short chains of amino acids that signal repair and regeneration, are at the center of this shift.
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How Do Hair Peptides Actually Work?
According to Naomi Whittel, founder of OMI peptides, OMI “supports the follicle’s structural system, beginning with the anchoring process around the hair bulb. This happens as early as day six, helping the follicle anchor more firmly into the scalp and reducing premature shedding.”
The formula reinforces this structure through what’s called cystine, an amino acid that helps strengthen keratin, Whittel explains. “The peptides also strengthen the inner part of the strand by boosting key building blocks which reinforce the keratin structure.” Together, she says, these actions help hair grow stronger and appear fuller over time.
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A Personal Mission to Fight Hair Thinning
For Whittel, this work is personal. She was born with a peptide disorder that affected her own hair follicles and their ability to hold on to hair strands. That is why she says she focuses so much on the strengthening process.
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Targeting the Root Cause of Shedding
Whittel explains that hair vitality begins with the same cellular foundations as skin health: nutrient absorption, oxygenation, and defense against oxidative stress — an imbalance of free radicals that accelerates aging.
“When I think about the biggest threats to healthy follicles, oxidative stress is at the very top of the list,” she says. “It is essentially an overload of free radicals that weakens the follicle environment and accelerates shedding.”
What Clinical Studies Show
The word “peptide” is everywhere now. It’s a crowded market. So the bottom line for Whittel is the clinical data.
“In clinical studies, OMI was shown to reduce hair loss by up to 47 percent from everyday activities such as brushing and washing. Women reported hair that looked and felt stronger in as little as 90 days.”
Kris Jenner told Whittle how thick and full her hair has been since using the peptides. “It was such a powerful thing to hear,” Whittle said, “because that’s exactly the kind of transformation so many people are looking for. Khloe has been experiencing the same,” she continued.
More Than a Supplement: Your Diet Still Matters Most
This internal approach reframes beauty as the maintenance of biology, but nutrition remains non-negotiable.
“Hair is made primarily of protein, so if you are not getting enough protein from real food every day, your follicles simply cannot produce strong strands,” Whittel emphasizes.
A holistic routine is key:
- Protein-Rich Foods: Salmon, lentils, and eggs provide keratin’s raw material.
- Antioxidants: Leafy greens and berries help neutralize oxidative damage.
- Omega-3s: Support scalp circulation.
- Stress Management: Mindful breaks help regulate cortisol, a known trigger for shedding.
Whittel’s own motivation is rooted in this principle. “I know firsthand how devastating it can be when your hair feels like it is slipping away,” she says.
Her goal is to reframe beauty as molecular resilience. A system that supports what the body already knows how to do.
Click here to learn more about OMI
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