Understanding the Retail Inventory Method: Calculation and Applications By Will Kenton Full Bio Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School for Social Research and Doctor of Philosophy in English literature from NYU. Learn about our editorial policies Updated October 03, 2025 Reviewed by Charlene Rhinehart Reviewed by Charlene Rhinehart Full Bio See More Charlene Rhinehart is a CPA , CFE, chair of an Illinois CPA Society committee, and has a degree in accounting and finance from DePaul University. Learn about our Financial Review Board Investopedia / Sydney Burns Close What Is the Retail Inventory Method? The retail inventory method helps estimate the value of a store's merchandise. The retail method provides the ending inventory balance for a store by measuring the cost of inventory relative to the price of the merchandise. The method uses sales, inventory, and the cost-to-retail ratio. The retail method uses the cost-to-retail ratio specifically because it simplifies inventory valuation. Even though the method is a quick estimation tool, it is necessary to perform the occasional physical counts to ensure accuracy. There are potential issues with variable markup percentages and occasional physical validations, so it's particularly useful when there's a consistent markup on items. Key Takeaways The retail inventory method estimates a store's merchandise value using the cost-to-retail ratio and sales data.It offers a quick alternative to physical inventory counts, providing only an approximate inventory value.The method works best when markups are consistent across all products sold in a store.Despite its ease, the method's accuracy is limited by theft, damage, or inconsistent pricing practices.Periodic physical inventory counts should support the retail inventory method to ensure accuracy. How the Retail Inventory Method Works Managing inventory is key to running a successful business. It helps you track sales, decide when to reorder, manage costs, and gauge losses from theft or damage. Use the retail inventory method only if there's a clear link between wholesale and retail prices. If a store marks up all items by 100%, it can use this method effectively, but varying markups make it less accurate. This method gives an estimate, as some items may be stolen, broken, or misplaced. Stores should do regular physical inventory checks to verify their inventory estimates. How to Calculate Ending Inventory Using the Retail Method The retail inventory method calculates the ending inventory value by totaling the value of goods that are available for sale, which includes beginning inventory and any new purchases of inventory. Total sales for the period are subtracted from goods available for sale. The difference is multiplied by the cost-to-retail ratio (or the percentage by which goods are marked up from their wholesale purchase price to their retail sales price). The cost-to-retail ratio, also called the cost-to-retail percentage, provides how much a good's retail price is made up of costs. If, for example, an iPhone costs $300 to manufacture and it sells for $500 each, the cost-to-retail ratio is 60% (or $300/$500) * 100 to move the decimal. Limitations of Using the Retail Inventory Method The method is easy to calculate, but it has some drawbacks: The retail inventory method is only an estimate. Results can never compete with a physical inventory count. The retail inventory method only works if you have a consistent markup across all products sold. The method assumes that the historical basis for the markup percentage continues into the current period. If the markup was different (as may be caused by an after-holiday sale), then the results of the calculation will be inaccurate. The method does not work if an acquisition has been made, and the acquiree holds large amounts of inventory at a significantly different markup percentage from the rate used by the acquirer. Retail Inventory Method Example in Practice Using our earlier example, the iPhone costs $300 to manufacture and it sells for $500. The cost-to-retail ratio is 60% ($300/$500 * 100). Let's say that the iPhone had total sales of $1,800,000 for the period. Beginning inventory: $1,000,000New Purchases: $500,000Total goods available for sale: $1,500,000 Sales: $1,080,000 (Sales of $1,800,000 x 60% cost-to-retail ratio) Ending inventory: $420,000 ($1,500,000 - $1,080,000) Advertiser Disclosure × The offers that appear in this table are from partnerships from which Investopedia receives compensation. This compensation may impact how and where listings appear. 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