SoFi Robo Investing Review A reliable and cost-effective robo-advisor with lots of additional products and services By Dock David Treece Full Bio Dock is a former licensed investment advisor and member of the FINRA Small Firm Advisory Board. His expert market commentary has been featured by industry-leading outlets such as CNBC, Fox Business, Bloomberg, and MarketWatch. Learn about our editorial policies Updated October 23, 2025 Reviewed by Amilcar Chavarria Reviewed by Amilcar Chavarria Full Bio See More Amilcar has 10 years of FinTech, blockchain, and crypto startup experience and advises financial institutions, governments, regulators, and startups. Learn about our Financial Review Board Fact checked by Matthew M Klammer Fact checked by Matthew M Klammer Full Bio With practical experience running his own IT business and an education in the liberal arts, Matthew Klammer had become well-accustomed to the difficulties of research. From providing POS systems to small tourist shops to data security and account management Matthew has provided business solutions to many individuals. Learn about our editorial policies Our editors independently research and recommend the best products and services. You can learn more about our independent review process and partners in our advertiser disclosure . We may receive commissions on purchases made from our chosen links. Overall Rating 4.5 Fast Facts Account Minimum: $50 Fee: 0.25% annual advisory fee Open An Account Top Rated For Best for Access to Licensed Financial Advisors Our Take Founded in 2011, SoFi launched its Robo Investing platform in 2019 to make algorithm-driven investing accessible and easy for everyone. While SoFi Robo Investing lacks customization and tax-loss harvesting features, its cost-effectiveness, robust portfolio models built in partnership with BlackRock, and solid product ecosystem make it one of the top robo-advisor platforms on the market. New investors can get started with as little as $50. SoFi Robo Investing aims to help members build and maintain a cost-efficient portfolio tailored to their risk tolerance and goals. In addition to its low-cost investment options, SoFi Robo Investing users also get access to free consultations with Certified Financial Planners (CFPs), extensive educational resources, events, discounts, and other perks. SoFi Robo Investing is part of the wider SoFi financial ecosystem, which includes self-directed trading, loans, bank accounts, and more. We'll take a deep dive into SoFi Robo Investing to find out if it is the right fit for your portfolio needs. Pros & Cons Pros $50 minimum to get started Offers lending and cash management tools All members get access to Certified Financial Planners Portfolio models designed in partnership with BlackRock Features alternative and sustainable investment options Cons No tax-loss harvesting option No discounts on other banking products No ability to customize portfolios Tip Upgrade to SoFi’s premium membership to unlock more savings, rewards, and discounts. Get started now. Account Overview Account Minimum $50 Fees 0.25% investment management fee; ETF expense ratios range from 0.05% to 0.49% Goal Planning Categories include retirement, general investing, and large purchases Available Assets ETFs Interest Paid on Cash Balances No cash assets within portfolios Customizable Portfolio Not with Robo Investing (SoFi offers self-directed investing through SoFi Active Investing) View Portfolio Before Funding Yes, can view asset allocation and specific ETFs Customer Service Chat, email, and phone Financial Advisor Available Yes, available to all customers for free Cash Management Yes, SoFi Checking and Savings offers interest-bearing cash management, debit card, and more features Tax-Loss Harvesting No External Account Sync/Consolidation Yes, in SoFi Relay (outside Robo Investing) Mobile App Android and iOS Account Setup Investors who’d like to set up a SoFi Robo Investing account can do so completely online, and investing accounts can be seamlessly integrated with other SoFi accounts. You start by entering your email, creating a password, and then proceeding to complete a quick survey establishing your risk level and financial goals. The minimum deposit required to start investing is $50. Clients are able to see their portfolio options before opening an account. There are several account types available, including individual taxable accounts and the standard retirement accounts. To complete account setup you will need to enter the rest of your personal information, including your Social Security number. Keep in mind that once you have your account running, the only way to change your portfolio is by altering your risk tolerance. Source: SoFi Goal Planning With SoFi Robo Investing, you can pursue a wide range of goals. SoFi has goal planning resources and calculators in the Learn section of its website, but the Robo Investing platform itself does not offer built-in retirement planning tools, nor does it help to plan for large purchases like a home, vehicle, or college. Members, however, do get complimentary access to credentialed financial planners who can help outline and pursue their investment objectives. SoFi also offers tools for credit score monitoring, spending breakdowns, financial insights, and property tracking. For shorter-term goals, users can also set up SoFi checking and savings accounts, both of which have zero account fees. The savings account pays a high APY of 3.80% as of September 2025, and offers the ability to save for various goals through synced funds called Vaults.. Vaults can be used to save for a car, house, emergency fund, or just about anything. Additionally, members can set up Autopilot to automate their savings. Account Services SoFi Robo Investing currently supports six account types: individual (non-qualified) investment accounts; joint accounts that can be held by two people; and tax-advantaged retirement accounts, including traditional IRAs, Roth IRAs, and simplified employee pensions (SEP-IRAs). SoFi also accepts rollovers from previous employer 401(k)s into an IRA. Clients can interconnect their robo-investing and self-directed trading accounts with SoFi’s wide ecosystem of cash management and portfolio tools. However, Investors can only use margin with a SoFi Active Investing account at an 10.75% annual rate (as of September 2025), and charitable giving options are not available for either account. SoFi does not offer its Robo Investing clients discounts on other products or services, like lower interest rates on loans, for example. In February 2025, SoFi also rolled out SoFi Plus - a $10/month premium membership tier. While it may benefit users of the broader SoFi ecosystem, the new offering does not add significant value for clients interested solely in the Robo Investing service. Cash Management SoFi Robo Investing doesn’t offer automatic sweeps, and none of the Robo Investing portfolios have a cash allocation. The entire balance is invested across the suggested ETFs. However, Robo Investing users can seamlessly integrate with SoFi checking and debit banking services and connect their brokerage accounts for easy account transfers. If you need to access your money, you can initiate a withdrawal at any time. Transactions will settle two business days after trades occur. Once trades settle, funds are automatically sent to your specified account, though it can take a few days for the funds to reach your external bank account. Portfolio Construction SoFi’s Robo Investing portfolios are built in partnership with BlackRock, the world’s largest asset manager, and are designed, among other things, to help smaller clients gain exposure to funds and strategies often reserved for well-capitalized investors. When you set up a SoFi Robo Investing account, there are three model portfolios to choose from: Classic, Classic with Alternatives, and Sustainable. With each model, you can also pick one of five risk profiles: conservative, moderately conservative, moderate, moderately aggressive, and aggressive. Each portfolio involves a mix of ETFs across various asset classes. The rough outlines of the portfolios align with modern portfolio theory (MPT), with conservative portfolios potentially being 100% bond ETFs and aggressive portfolios potentially made up of 100% stock ETFs. All the other portfolios are mixed between those extremes. Available Assets Individual Stocks No Mutual Funds No Fixed Income ETFs REITs No Socially Responsible or ESG Options Yes ETFs Yes Non-Proprietary ETFs Yes, some non-proprietary ETFs and a few SoFi ETFs Crypto, Forex No Portfolio Customization As for customization, Sofi Robo Investing’s offering is limited. Portfolios are generally based on one of SoFi’s three predesigned models: Classic, Classic with Alternatives, and Sustainable. For better control of their portfolios, users will instead need to invest through the SoFi Active Investing platform. Both SoFi Active and Robo platforms lack direct access to cryptocurrency. Sofi Robo Investing customers cannot place trades for individual stocks, mutual funds, fixed-income products, or other asset classes like crypto and forex. However, they can open a SoFi Active Investing account to gain access to a vast range of financial products and services available under the SoFi umbrella, including IPOs, individual stocks, options, and a wide range of ETFs. You can read our full review of the self-directed SoFi Active Investing. Portfolio Management SoFi Robo Investing portfolios are rebalanced automatically as needed, triggered by a portfolio drifting beyond a target allocation. Outside of Robo Investing, SoFi Relay is an account consolidation program that pulls SoFi accounts and external accounts into a single financial summary. This data is not used to adjust how SoFi Robo Investing rebalances your portfolio, but it is a worthwhile tool within the larger SoFi platform to get a clear picture of your finances. Real-time reporting on progress toward goals is not available, nor is tax-loss harvesting. Key Portfolio Management Features Automatic Rebalancing When asset allocation veers 5% from target Reporting Features All statements can be found in the Document Center, accessed from your profile Tax-Loss Harvesting No External Account Syncing/Consolidation Not in Robo Investing; SoFi Relay enables account syncing and financial analysis User Experience SoFi Robo Investing is just one piece of the company’s comprehensive suite of financial products. In addition to setting up a robo-investing account, users can also gain access to banking, lending, and other SoFi offerings, all in one place. This ease of use has helped make SoFi popular among young investors. Desktop Users can access their SoFi accounts online anywhere they have an internet connection. The online experience is clean and seamless and allows users to access everything at once, including automated and self-directed investments, bank accounts, loans, and other products. Mobile SoFi has iOS and Android apps that allow investors to control all of their SoFi accounts remotely. Admittedly, the app may feel overwhelming for clients using a single product, such as Robo Investing, but it will probably be appreciated by customers also using SoFi’s other offerings, such as banking and investing. The Apple app has a higher rating of 4.8 compared to the Google Play store app rating of 4.4. Source: SoFi Customer Service SoFi customer service is available via phone and live chat 12 hours per day, five days per week. Users can also get support by email, and online chat is available for both prospective clients and existing customers. Existing clients can also get support from SoFi’s licensed financial advisors. All advisors hold Series 7 and 66 licenses, and nearly all are CFP professionals. Both actual and prospective clients can also use the 24/7 chat with a virtual assistant. Security SoFi Robo Investing is operated through SoFi Wealth LLC, but it uses the SoFi Securities platform. SoFi Securities is a member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC). This protects accounts up to $500,000, including $250,000 for cash. This is protection against losses related to the firm, not regular market losses. The SoFi platform is SSL-encrypted and offers two-factor authentication. Education SoFi offers an array of educational articles and videos that help investors expand their knowledge on a wide range of topics. There also are tools and resources to support goal planning throughout the SoFi platform. A comprehensive FAQ page on the company’s website can answer more pointed questions. Commissions and Fees SoFi’s revamped Robo Investing platform, launched on November 12th, 2024, charges a 0.25% annual fee. The advisory agreement with SoFi Robo Investing comes with a secondary agreement with SoFi Securities, which acts as your brokerage, while SoFi Wealth LLC is the robo Investing advisor. This means that you may also encounter miscellaneous fees for certain actions, like an IRA closing fee of $20 and an automated customer account transfer (ACAT) fee of $75. There is no extra fee for talking to an advisor. This is a huge benefit to those looking for a human touch to go along with digital investment management. There are, however, the usual underlying fees on the ETFs in your portfolio. The approximate operating expense ratios for each SoFi Robo Investing portfolio theme are: Classic portfolio theme: range from 0.05% to 0.21%Classic with Alternatives portfolio theme: range from 0.18% to 0.51%Sustainable portfolio theme: Range from 0.13% to 0.22% The Bottom Line If you’re new to automated investing or want to consider a robo-advisor as a part of your overall finances, SoFi Robo Investing is a great choice. This platform offers a competitive investing option that lets you get started with as little as $50 and provides a convenient integration with a broad range of other financial products and services. There is also the option to speak with a human advisor - a premium feature that comes at no additional cost for Robo Investing clients. If you are looking for a sophisticated robo-advisor with advanced customization, however, SoFi Robo Investing begins to show its limitations. SoFi portfolio customization options are limited, and the platform lacks more advanced features that some competitors offer. Nonetheless, SoFi remains an easy, cost-effective way to get started investing based on your specific risk tolerance. This makes it a great fit for investors already within the SoFi ecosystem and a compelling choice for newer investors looking for a cheap and simple way to get going. How Does SoFi Robo Investing Help You Save Money on Taxes? SoFi Robo Investing doesn't offer much in the way of tax savings. It will consider tax efficiency when analyzing assets in taxable accounts, which may mean adding tax-advantaged exposure to municipal bonds rather than a different bond fund. It’s important to note that SoFi Robo Investing does not offer tax-loss harvesting. What Is the Difference Between Active and Robo Investing at SoFi? SoFi Robo Investing is a robo-advisor where the system uses your responses to questions to build and algorithmically manage an investment portfolio for you. Exchange-traded funds (ETFs) are the main asset type used in SoFi Robo Investing portfolios. SoFi Active Investing is a self-directed brokerage account where you can choose stocks, bonds, and ETFs to make up a portfolio that you manage on your own. Does SoFi Robo Investing Have Any Fees? SoFi Robo Investing comes with a 0.25% annual management fee.SoFi Active Investing account does not charge trading commissions on investments it offers. The primary cost to automated investors is the expense ratio built into funds used within SoFi’s portfolios, which ranges from 0.02% to 0.07% per year. How Much Do You Need to Start Investing With SoFi? One of SoFi’s primary aims is to make investing simple and accessible to all. The process of setting up and funding an account is relatively easy, and you can get started with as little as $50. Is SoFi FDIC Insured? Banking products from SoFi are FDIC-insured. This means SoFi cash accounts are insured up to $250,000 per depositor, per ownership category, in the event of a bank failure. Additionally, some investment accounts held at SoFi also have Securities Investor Protection Corporation (SIPC) insurance. It’s important to note that both FDIC and SIPC only protect investors against brokerage failure, not against market losses. Is SoFi Robo Investing Safe? SoFi Robo Investing is generally considered safe to use, though the value of investor accounts can rise or fall based on market conditions. Robo Investing users invest through the same platform used by SoFi’s banking customers, meaning it is encrypted and up to bank standards in terms of security. Who Is the CEO of SoFi? The CEO of SoFi is Anthony Noto. Noto has been CEO of SoFi since 2018 and has an impressive background in technology and finance. Before joining SoFi, he worked as the chief operating officer of Twitter and as a managing director at Goldman Sachs. How We Picked the Best Robo-Advisors Providing readers with unbiased, comprehensive reviews of digital wealth management companies, more commonly known as robo-advisors, is a top priority of Investopedia. To collect data for our 2024 best robo-advisor awards and rankings, we sent a digital survey with 64 questions directly to each of the 21 companies we included in our rubric. Our team of researchers verified the survey responses and collected any missing data points through online research and conversations with each company directly. The data collection process took place from Jan. 8 to Feb. 9, 2024. We then developed a quantitative model that scored each company to rate its performance across nine major categories and 59 criteria to find the best robo-advisors. The score for each company’s overall star rating is a weighted average of the criteria: Goal Planning - 21.00%Portfolio Contents - 17.00%Portfolio Management - 17.00%Fees - 15.00%Account Services - 10.00%Account Setup - 5.00%Customer Service - 5.00%Security & Education - 5.00%User Experience - 5.00% Many of the companies we review for our projects grant our team of expert writers and editors access to live accounts so they can perform hands-on testing. Robo-advisor companies allowed us to do this, as well. Through this all-encompassing data collection and review process, Investopedia has provided you with an unbiased and thorough review of the top robo-advisors. Read more about how we research and review robo-advisors. The above material and content should not be considered to be a recommendation. Investing in digital assets is highly speculative and volatile, and only suitable for investors who are able to bear the risk of potential loss and experience sharp drawdowns. Digital assets are not legal tender and are not backed by the U.S. government. Digital assets are not subject to FDIC insurance or SIPC protections. INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE Automated investing is offered through SoFi Wealth LLC, an SEC-registered investment adviser. 0.25% fee is based on your account value. The wrap program fee may cost more or less than purchasing brokerage, custodial, and recordkeeping services separately. SoFi Bank is a member FDIC and does not provide more than $250,000 of FDIC insurance per depositor per legal category of account ownership, as described in the FDIC’s regulations. Any additional FDIC insurance is provided by the SoFi Insured Deposit Program. Deposits may be insured up to $3M through participation in the program. See full terms at SoFi.com/banking/fdic/sidpterms. See list of participating banks at SoFi.com/banking/fdic/participatingbanks. SoFi members who enroll in SoFi Plus with Eligible Direct Deposit or by paying the SoFi Plus Subscription Fee every 30 days or SoFi members with $5,000 or more in Qualifying Deposits during the 30-Day Evaluation Period can earn 3.80% annual percentage yield (APY) on savings balances (including Vaults) and 0.50% APY on checking balances. There is no minimum Eligible Direct Deposit amount required to qualify for the stated interest rate. Members without either SoFi Plus or Qualifying Deposits, during the 30-Day Evaluation Period will earn 1.00% APY on savings balances (including Vaults) and 0.50% APY on checking balances. Interest rates are variable and subject to change at any time. These rates are current as of 1/24/25. There is no minimum balance requirement. If you have satisfied Eligible Direct Deposit requirements for our highest APY but do not see 3.80% APY on your APY Details page the day after your Eligible Direct Deposit arrives, please contact us at 855-456-7634. Additional information can be found at http://www.sofi.com/legal/banking-rate-sheet. See the SoFi Plus Terms and Conditions at https://www.sofi.com/terms-of-use/#plus. From Sofi's online demonstration with Investopedia. Source: Sofi Take the Next Step to Invest Advertiser Disclosure × The offers that appear in this table are from partnerships from which Investopedia receives compensation. This compensation may impact how and where listings appear. Investopedia does not include all offers available in the marketplace. Article Sources Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy. SoFi. "What Types of SoFi Invest Accounts Do You Offer?" SoFi. "Bank With Ease-Not Monthly Fees." SoFi. "High-Yield Savings Account." SoFi. "Margin Trading." SoFi. "Portfolio Details." Sofi. "Invest Smarter." Google Play. "SoFi: Mobile Banking App." App Store. "SoFi: Mobile Banking App." SoFi. "SoFi Wealth LLC ADV Part 2A." SoFi. "Are Your Accounts Insured?" SoFi. "SoFi Learn." SoFi. "Automated Investing." SoFi. "Fee Schedule." SoFi Invest. "Choose Your Portfolio Theme." SoFi. "SoFi Management Team." Read more Investing FinTech Automated Investing Best Robo-Advisor Companies Newsletter Sign Up By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies