Marketing accountability means linking marketing actions to financial performance in order to:
1) drive business growth through continuous improvement in Marketing ROI; and
2) enhance CMO effectiveness by proving the contribution of Marketing to enterprise value.
MASB, the Marketing Accountability Standards Board, draws on accountable marketing best practices to equip marketers with exceptional knowledge and considerable resources.
THE MASB MISSIONEstablish marketing measurement and accountability standards across industry and domain for continuous improvement in financial performance and for the guidance and education of business decision-makers and users of performance and financial information. |
Start your marketing accountability journey today!