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WB backs off after Paramount successes. (Warner Bros.' plan to start fifth network) (Brief Article)

November 15, 1993 | Flint, Joe | Copyright

Warner Bros. is rethinking plans for its fifth network, Broadcasting & Cable has learned. "We are reconsidering and making our plans more flexible," says WB Network President Jamie Kellner. "A more Fox-like slow-rollout plan."

Specifically, Warner Bros. may scrap plans to program the 5-6 p.m. and noon-2 p.m. slots. Also, the company likely will delay rolling out the cable elements of its network.

Warner Bros.' decision came after Paramount's fifth-network effort signed WPWR-TV Chicago, WXMT(TV) Nashville and Cannell Communications' WUAB(TV) Cleveland, to give its network 33% national coverage. WB Network officials were particularly stunned by Paramount's …

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