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A readership of 275,000 on weekdays (Sunday through Thursday), and 325,000 for the weekend edition (Friday). The ShishiShabbat supplement is also distributed on Thursdays in a total of 375,000 copies.
Israel Hayom is a�daily newspaper, with 275,000 copies of the weekday edition home delivered or distributed each morning, five days a week. On Friday, when the weekend edition comes out, 350,000 copies are distributed or home delivered. Home deliveries to subscriber households complement the array of distribution points, which include office buildings, public spaces and key intersections. Reaching every citizen and every venue in Israel is one of the key tenets of the paper's mission, and not surprisingly, this has had the effect of propelling the daily edition to the top of the charts, and it is now outperforming the rest in the Israeli journalistic landscape by occupying the prized first place, as the recent TGI survey shows.
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TGI Survey reveals: Israel Hayom is number one among Israeli dailies!
The latest TGI survey shows: Israel Hayom is the most read daily in Israel!
From the get-go, Israel Hayom has won the hearts and minds of Israelis, who made it, in the short span of two years, their number one non-weekend paper in Israel! The TGI survey, published in January 2012, clearly shows that for the�fourth time�in a row, the paper enjoys the highest exposure rate in its weekday edition readership, currently standing at 38.1% for 2012, and an ever-rising 31.3% exposure rate for the weekend edition!
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With such an amazing feat, everyone now knows that Israel reads Israel Hayom day after day.
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Name of the Newspaper |
Percentage of Exposure��
2011 (Weekdays) |
��Percentage of Exposure
��2011�(Weekends) |
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Israel Hayom |
38.1% |
31.8% |
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Yedioth Ahronot |
36.1% |
43.1% |
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Ma'ariv�������������� |
11.1% |
12.8% |
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Haaretz������������ |
7.2% |
7.7% |
Israel Hayom's weekend supplements "Israel This Week" and "ShishiShabat" are continuing to increase the percentage of exposure and reach hundreds of thousands of readers. "Israel This Week" reaches some 950,000 people every weekend, and the "ShishiShabbat" supplement reaches up to 1 million readers every weekend. |
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