Baylor quarterback Sawyer Robertson has accomplished a first in NIL history. He’s inked a partnership with Leaf Trading Cards and Bass Pro Shops to release a unique trading card. This three-way collaboration marks a major milestone, blending college athletics, NIL partnerships and collectibles in a way that’s never been done before. As part of the […]

Why Andrew Luck was seated in an SMU facility before his Cardinal took on the Mustangs centered around the new world of college football.

The University of Georgia announced a field logo partnership with Delta Air Lines on Friday via press release. Beginning with this weekend’s game against Ole Miss, Delta logos will appear on both 25-yard lines in the southwest and northeast corners of the field inside Sanford Stadium. “The University of Georgia Athletic Association and Delta Air […]

The Big Ten could be nearing a private equity deal worth north of $2 billion. As a part of the proposal, there would also be an initial tiered distribution structure put into place — and Ohio State appears to be one of the teams that would benefit the most from it. Ohio State would receive […]

Bruce Pearl suddenly retired just over three weeks ago, going into what would have been his 12th season as the head coach at Auburn. However, he won’t be leaving college basketball altogether, especially following the latest reporting on his future work this morning. On Thursday morning, Andrew Marchand at The Athletic reported that Pearl will […]

Alabama quarterback Ty Simpson made sure to take care of his teammates this week. He gifted the Crimson Tide players custom Yeti coolers. Alabama Football’s social media accounts captured the moment Simpson told his teammates about the gifts. Video also showed the players thanking their quarterback for the coolers and water bottles. Simpson has a […]

New Balance is adding to its NIL athlete roster. The shoewear brand signed three rising basketball stars to NIL deals. UCLA freshman Sienna Betts, 2026 5-star shooting guard Jordan Smith Jr. and 2027 Five Star Plus+ women’s basketball shooting guard Haylen Ayers all inked partnerships with New Balance. They join notable names such as Cooper […]

Wayne (Ohio) five-star wide receiver Jamier Brown, one of the nation’s top high school football prospects in the 2027 cycle, is one of the many athletes in Ohio who’s currently unable to take advantage of his name, image and likeness. The Ohio High School Athletic Association still prohibits athletes from profiting off of NIL. On […]

ABC remains the big TV ratings winner this college football season. The network scored the three most-watched games of Week 7. ABC’s SEC tripleheader led the way, with the Red River Rivalry emerging as the most-watched game on the slate. Texas’ win over Oklahoma drew nearly 9 million viewers, which also makes it one of […]