Visit Wales, tailored support for the tourism industry in Wales.

Welcome to Visit Wales's site for the tourism Industry

Croeso: Tourism is big business in Wales. Tourists spend around £13.5 million a day whilst in the country, amounting to around £4.95 billion a year. Our team at Visit Wales works closely with you, the tourism industry, to help support and responsibly grow the sector. Here you will find the latest information on funding and support, business grading, research and insights, marketing campaigns, news updates and details on how to work with us.

Marketing, Messaging & Engagement

Campaigns and Updates

Year of Croeso 2025 — our campaign invites you to share your Hwyl and get involved in Wales’ warm welcome. Find out more on how you can get involved.
  • Campaigns and Updates
  • Global promotion and engagement
  • Tourism messaging and resources