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Apple Intelligence

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Apple Intelligence

Apple unveiled its suite of AI features back at WWDC24 back in June, dubbed Apple Intelligence. The feature set requires an iPhone 15 Pro or later for iPhone, and an M1 chip or later for iPad and Mac. The great thing about Apple Intelligence is that most of these features run on device, prioritizing privacy.

The features below are currently available in iOS 18.1 beta, which should release to the public in October. Additional features will be coming later.

Writing Tools

One of the top Apple Intelligence features is Writing Tools, allowing you to quickly proofread, rewrite, or change the tone of your writing. It isn’t intended to generate completely new text, and it instead focuses on improving your writing.

This feature is available practically anywhere you’re able to write. Just select some text, and you should see Writing Tools in a context menu.

Apple Intelligence writing tools in iPadOS 18.1

Apple Intelligence Summaries

Apple Intelligence aims to help you out by providing summaries in everyday places, such as Notifications, Mail, and Safari. If you have a stack of notifications from one app, Apple Intelligence will try to summarize all of them into a one liner, that way you can keep up with everything going on with a quick glance, which is particularly helpful in group chats.

In Mail, it’ll also summarize emails from the Mail list view, which is far more useful than just seeing the first two lines of the email. If you tap into the email, you can also see a more detailed summary, still saving you time if you don’t want to read a whole email.

You can also use it to summarize articles in Reader Mode while in Safari.

Apple Intelligence notification summaries

New Focus Mode option

With Apple Intelligence, you can enable a new setting called “Intelligent Breakthrough & Silencing” on any focus mode, which will allow any app to break through your Focus Mode, if Apple Intelligence determines that it might be important.

For example, you might have iMessage notifications disabled from non co-workers while in your Work focus. However, if a family member texts you with something urgent, you should get notified still.

Memory Creation

In the Photos app, you can create a Memory Movie with just a short description. You could write something like “hanging with friends in Los Angeles in June”, and it’ll gather a bunch of photos and create a movie for you, containing all of those memories.

Photos with Apple Intelligence in iOS 18.1

Clean Up

With the new Photos app, you can use Apple Intelligence to clean up your photos. If someone’s in the background and you’d like to remove them, you can simply draw a line around them, and the system will intelligently remove them from the photo and replace the background.

You can also remove random background objects that seem out of place, to make your photo look less cluttered.

Coming later

This is just the beginning of Apple Intelligence, and more features should come later. Later this year, we should get support for ChatGPT within Siri. And next year, the all new Siri should begin rolling out, allowing you to ask Siri more complex questions and actually get proper answers, thanks to Apple Intelligence. The new Siri will also have personal context, and should be able to properly assist you with your day.

Apple’s image generation features, such as Genmoji and Image Playground, are also on the roadmap, but not yet available in beta.

Apple Intelligence ChatGPT iOS 18

Apple wants to fix Siri in iOS 19, here’s how

Apple commenter John Gruber launches blistering attack on 'rotten' Apple over Siri vaporware | New Siri logo seen on an iPhone

It goes without saying, Apple’s approach to developing its AI-infused version of Siri has gone very wrong in many ways. Most of the features intended to ship alongside iOS 18 haven’t yet arrived, despite being 11 months past the initial unveiling of iOS 18. Apple has even officially confirmed the delayed launch, stating that the features would launch “in the coming year.”

However, according to numerous reports – Apple has a strategy to bounce back with iOS 19. Here’s how.

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ChatGPT and Mac app integrations point to an exciting future

ChatGPT and Mac app integrations point to an exciting future | Mac keyboard with glowing AI key

The long-term promise of Apple Intelligence and next-gen Siri is that it will be able to access all our apps, and the data stored in those apps, to become massively more helpful.

ChatGPT has effectively given us a preview of this type of capability through its integration with a handful of Mac apps, and I’ve been putting it to the test …

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Apple Intelligence summaries are imperfect, but this one tweak could go a long way

Among all of the Apple Intelligence features announced at WWDC24 last summer, notification summaries are likely one of the more controversial ones. Users have noticed a number of inaccurate summaries, which has resulted in Apple tweaking the design of notification summaries, as well as disabling it for news stories.

While these summaries will never be absolutely perfect, there is one way Apple could improve the quality and accuracy of them, and I’d like to see them take this idea into consideration for iOS 19.

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Apple’s use of fake data to train AI is not as weird as it sounds, here’s why

Last weekend, Bloomberg’s Mark Gurman and Drake Bennett published a comprehensive look into what went wrong with Apple Intelligence.

The piece details everything from years-long oversights to a deep misunderstanding of AI’s potential at the company’s highest levels. But more importantly, it also outlines what Apple is doing now to catch up. One of those efforts? A push into synthetic data.

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Apple to let developers build with its AI models starting at WWDC 2025

According to a new report from Bloomberg’s Mark Gurman, Apple will announce at WWDC on June 9 that it will open its Apple Intelligence AI models to third-party developers.

A new software development kit and related frameworks will allow apps to integrate and build upon the same large language models that Apple uses across iOS, iPadOS, and macOS.

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After the Siri and Apple Intelligence mess, a totally new name will be needed

After the Siri and Apple Intelligence mess, a totally new name will be needed | Image of a friendly-looking robot

I won’t reprise the sad story of how Apple went from being at the forefront of AI technology with the launch of Siri in 2011 to being hopelessly left behind in 2025.

The company’s current approach appears to be to retain the Siri branding for simpler tasks, while using Apple Intelligence for the shiny new things – but there’s now an obvious problem with this …

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Gurman: Siri upgrades ‘unlikely to be discussed much’ at WWDC next month, more

In a new, lengthy report regarding Apple’s AI strategy, Bloomberg’s Mark Gurman has detailed a number of strategic failures for the launch of Apple Intelligence. As many of us have already believed, Apple was caught off-guard by the new generative AI trend.

Additionally, according to Gurman, Apple is ‘unlikely’ to spend a lot of time talking about Siri at this years WWDC. That includes future upgrades and the already announced (but since delayed) features from last years WWDC.

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Apple Intelligence: Three features Apple needs to copy from the competition

Considering the host of AI features Apple promised at last year’s WWDC, here we are one year later, and the company seems even further behind the competition than it did last June.

To call the Apple Intelligence rollout a blunder is quite an understatement. However, I am hopeful that in a few weeks, we might see a few new features (or maybe concepts of a plan) that may actually make it feel like the company might catch up:

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Apple’s smart glasses might run on this AI model

Apple Glasses concept

For the past few months, there have been plenty of rumors and reports about Apple’s plans to release AI-enabled wearables. Currently, it looks like Apple’s direct competitors to the Meta Ray-Bans will be launched around 2027, alongside AirPods with cameras, which will offer their own set of AI-enabled features.

While it might be too early to know what exactly they will look like, Apple has just offered a peek at how their AI might work.

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This handy trick made Apple Intelligence’s Writing Tools much more useful on my Mac

Writing tools in Apple Intelligence

One of the few useful Apple Intelligence features that have actually made it to Mac users so far is Writing Tools. They offer a quick (albeit imperfect) way to proofread, change, summarize, or compose text with a mixture of Apple’s own models and OpenAI’s ChatGPT.

However, there is a clever workaround to address one of its most annoying shortcomings.

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Apple shares new ‘hands on’ video touting Apple Intelligence features

While some of the most anticipated Apple Intelligence features have yet to ship, Apple is ramping up its marketing of the ones that have. In a new video posted on YouTube, Apple goes in-depth on features like Genmoji, Image Playground, Clean Up in Photos, and more.

“Get to know Apple Intelligence, a powerful set of features built into your iPhone, iPad, and Mac, to help you write, express yourself, and get things done effortlessly,” Apple says.

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I tested iPhone AI voice assistants: here’s the best one

It’s been about a year since Apple announced Apple Intelligence at WWDC 2024. Since then, Siri has received a visual refresh with its new rainbow animation, text-to-Siri support, visual intelligence, and image generation. Features like Genmoji are also available in iOS 18. However, the most critical aspects of Siri, like being conversational and having contextual awareness, are still missing. Meanwhile, AI assistants like ChatGPT and Perplexity are leaps and bounds ahead of Siri in many ways. So, I wanted to put all three to the test to see who deserves to be your go-to voice assistant on the iPhone today. Here is what I found.

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We will pay for Apple Intelligence, even if the survey saying so is junk

The Apple Intelligence survey is meaningless, but we will pay for it

I’m often skeptical about survey results. There are small-scale ones, where the claimed trends are actually within the margin of error for the sample size, and even in larger ones there’s still ample scope for the results to be way less meaningful than they might seem.

I have to say that Morgan Stanley’s survey on consumer attitudes to Apple Intelligence triggered my doubtometer, as the rosy picture it paints doesn’t seem a very good match for the current state of play …

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