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Even the social sciences have laws

Nature volume 365, page 385 (1993)Cite this article

Who says that the social sciences are not quantitative? Even in a field supposed to be dominated by people's impulses to buy — that of marketing — there are striking regularities.

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  1. South Bank Business School, and visiting professor at the Stem School, New York University,

    Andrew Ehrenberg

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  1. Andrew Ehrenberg
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Ehrenberg, A. Even the social sciences have laws. Nature 365, 385 (1993). https://doi.org/10.1038/365385a0

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