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Winning an Unfair Game using Data Science
This document contains a series of tweets by Samir Patel discussing growth marketing and startups. It includes tips on differentiating products, optimizing acquisition channels, applying data science and OKRs to growth processes, and leveraging metrics and testing to scale businesses. Patel is the founder of GrowthMachines and has experience optimizing over $1 billion in digital ads.
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Winning an Unfair Game using Data Science
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- 4. 4twitter @meetsamir The GrowthMaster • Founder, CEO of Growth Machines & Growth Academy, Mentor at 500Startups Silicon Valley, Optimized $1B+ in Ads. • Founder of SearchForce and pioneer to apply Wall Street Analytics and Quantitative Trading Techniques to Advertising for Portfolio Optimization. Raised $10M+ in financing, developed a Cross-Channel Optimization SaaS Platform Based and took the company to profitability. • Patel has managed clients with some of the world largest ad budgets such as Salesforce.com, Priceline, Experian, Oracle, AT&T YellowPages, Progressive and Scottrade. • Growth seminars at Oxford, 500Startups, General Assembly, UC Berkeley and at several top-tier VC firms around the world. Upcoming book on Growth Hacking. • MBA in Brand Marketing from Cornell's Johnson School of Business.
- 5. 5twitter @meetsamir 5Tectonic Shiftsthat accelerate the need for Change in Digital 5P’s Growth Model that will help you leverage Data Science in Marketing to Win an Unfair Game
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- 7. 7twitter @meetsamir Probability ofWinning is Slim
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- 9. 9twitter @meetsamir Be Vanilla InternationalIce Cream Association the Top 10 flavours of ice cream in order are: vanilla, chocolate, butter pecan... anilla (#1) got approximately 28% of sales and chocolate (#2) got approximately 8% of sales In this instance, being #1 makes you 350% better off than #2.
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- 11. 11twitter @meetsamir Speed Rules Hedgefund Spent $300M to increase speed by 3 Milliseconds = .003 Seconds
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- 13. 13twitter @meetsamir Hyper-Inflation &Ultra Competition
- 14. 14twitter @meetsamir SEO isnot JUST SEO ~ Rand Fishkin, Wizard, Mo
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- 16. 16twitter @meetsamir Platforms 2.0 Search,Social, Mobile, Video, Messaging $100M+ Users Available ~ Dave McClure
- 17. 17twitter @meetsamir New Winnerson New Platforms
- 18. 18twitter @meetsamir A ZillionWays to Acquire Users
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- 20. 20twitter @meetsamir The FrazzledCustomer Engage or Die
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- 23. 23twitter @meetsamir Scalable, Predictable& Repeatable
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- 30. 30twitter @meetsamir $$ ChiefGrowth Officer Π Quant ℗ Designer ∞ Hacker Ğ Channel Gurus The New Growth Squad
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- 32. 32twitter @meetsamir Reporting Squirrelsvs Action Ninjas Inspiration: Avinash Kaushik
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- 40. 40twitter @meetsamir Six KeyStartup Metrics • Churn • CMRR (Contracted Monthly Recurring Revenue) • Cash • LPC (Lifetime Profit per Customer) • Customer Acquisition Cost
- 41. 41twitter @meetsamir Hack# :Lean Canvas Hack
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- 43. 43twitter @meetsamir Hack# :Marketing Strategy
- 44. 44twitter @meetsamir ~ BrianBalfour, Hubspot Hack# : Channel Risk Modeling
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- 46. 46twitter @meetsamir ~ BrianBalfour, Hubspot Learn
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- 48. 48twitter @meetsamir High FrequencyOmni-Channel Data
- 49. 49twitter @meetsamir Process • OKR’s •Growthaly tics • Kaizen
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- 52. 52twitter @meetsamir Website.com Emails & widgets Campaigns, Contests BizDevAds, Lead Gen, Subscriptions, etc Homepage / Landing Page Product Features 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Emails & Alerts Blogs, Content System Events & Time-based Features ~ Dave McClure, Metrics for Pirates
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- 56. 56twitter @meetsamir Takeaway #1 Every action that does not bring the company closer to its goal is not productive.
- 57. 57twitter @meetsamir Takeaway #2 Run Growth on OKR’S.
- 58. 58twitter @meetsamir Takeaway #3 Postmortem Cadence
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- 62. 62twitter @meetsamirTraffic Acquisition MarketResearch & User Feedback Email Marketing Competitive Research Tools Sales Intelligence Lead & Customer Acquisition AB / Multivariate Testing
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- 64. 64twitter @meetsamir Samir Patel President& CEO, GrowthMachines [email protected] Twitter @MeetSamir