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Web Strategy & Websites Using SharePoint
This presentation discusses web strategies and how to create websites using SharePoint. It covers creating an effective web strategy, providing an overview of SharePoint and its benefits for websites, and presenting three case studies of organizations that implemented websites using SharePoint. The case studies demonstrate how SharePoint helped consolidate online presences, align websites with business strategies, provide a unified content management platform, and reduce costs.
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Web Strategy & Websites Using SharePoint
- 1. Toby Spendiff, Intergen GilesBrown, Intergen Robert Stewart, Intergen Wednesday 18 Nov, 2010 – Auckland Thursday 19 Nov, 2010 – Wellington Web Strategy & Websites Using SharePoint
- 2. Web Strategy andWebsites using SharePoint This Presentation… 1. Web Strategy: What it is and how you create one… 2. SharePoint Overview: Execute your Strategy on SharePoint… 3. Case Studies: What SharePoint websites look like…
- 3. 1. Web Strategy: Whatit is and how you create one…
- 4. Web Strategy andWebsites using SharePoint Our Definition… “A Web Strategy is a vision (often documented) that clearly articulates how you will use the web to help achieve or exceed your organisation’s business objectives. It’s a measurable plan of attack that is specific to you; not a one-size-fits-all blueprint.”
- 5. Web Strategy andWebsites using SharePoint What is it? Noun & Verb…
- 6. Web Strategy andWebsites using SharePoint “How do I know I need one?” No focus “Everything is ‘high’ priority” No definition “It’s for average New Zealanders” No deadlines “Just get it started!” No scope “We need an awesome website” No agreement “Green! Blue! Red! Yellow!” No Executive buy-in “What website?” Lots of ambiguity, contradiction “That’s not my understanding”
- 7. Web Strategy andWebsites using SharePoint Creating your Web Strategy… Dreams Reality Focus Management
- 8. Web Strategy andWebsites using SharePoint
- 9. Web Strategy andWebsites using SharePoint
- 10. Web Strategy andWebsites using SharePoint
- 11. Web Strategy andWebsites using SharePoint
- 12. Web Strategy andWebsites using SharePoint Executing your Web Strategy… 1. Prepare 2. Design 3. Build 4. Improve
- 13. Web Strategy andWebsites using SharePoint 1. Prepare… Research Audience Analysis Interviews/Workshops Personas/User Engagement Group High-level Concepts Reality Check Business Analysis
- 14. Web Strategy andWebsites using SharePoint Includes: Workshops & Envisioning…
- 15. Web Strategy andWebsites using SharePoint Includes: Personas…
- 16. Web Strategy andWebsites using SharePoint 2. Design… Task Flow/Interaction Design Information Architecture Content Audit/Modelling Visual Design (‘Look & Feel’) Design Production/HTML & CSS Copywriting/Content Creation Technical Briefing
- 17. Web Strategy andWebsites using SharePoint Includes: Interaction Design…
- 18. Web Strategy andWebsites using SharePoint Includes: Site Map & Wireframes…
- 19. Web Strategy andWebsites using SharePoint Includes: Validation…
- 20. Web Strategy andWebsites using SharePoint 3. Build… Functional Specification Solution Architecture CMS Solution Build/Integration Test/Implement/Deploy Content Loading Training/Launch/Prototype
- 21. Web Strategy andWebsites using SharePoint 4. Improve… Strategy Review User Testing Analytics/Reporting/Monitoring Hosting/Administration Maintenance Refine/Improve/Republish Engage Governance Team
- 22. Web Strategy andWebsites using SharePoint Remember… Web Strategy = Verb + Noun Vision Focus Your business is unique, so your strategy should be unique + = Your new website
- 23. 2. SharePoint Overview: Anintroduction to SharePoint for websites…
- 24. Web Strategy andWebsites using SharePoint What is SharePoint? Process Management Web Analytics Enterprise Search Content Management Collaboration & Membership Website Management
- 25. Web Strategy andWebsites using SharePoint Key Benefits of SharePoint 2010 for Websites •Build connected Intranet, Extranet, and Internet •Leverage existing investments •Integrated, scalable, and flexible Unified Platform •Familiar Office authoring experience •Quick page creation & publishing •Advanced authoring capabilities available Ease of Authoring •Social networking & community •Strong branding capabilities •Personalised content and powerful search Engaging User Experience
- 26. Web Strategy andWebsites using SharePoint Unified Platform Business Applications Division Enterprise Individual Team Internet Extranet
- 27. Web Strategy andWebsites using SharePoint Key Benefits of SharePoint 2010 for Websites •Build connected Intranet, Extranet, and Internet •Leverage existing investments •Integrated, scalable, and flexible Unified Platform •Familiar Office authoring experience •Quick page creation & publishing •Advanced authoring capabilities available Ease of Authoring •Social networking & community •Strong branding capabilities •Personalised content and powerful search Engaging User Experience
- 28. Web Strategy andWebsites using SharePoint Ease of Authoring
- 29. Web Strategy andWebsites using SharePoint More Advanced Authoring (No Code)
- 30. Web Strategy andWebsites using SharePoint Key Benefits of SharePoint 2010 for Websites • Build connected Intranet, Extranet, and Internet • Leverage existing investments • Integrated, scalable, and flexible Unified Platform • Familiar Office authoring experience • Quick page creation & publishing • Advanced authoring capabilities available Ease of Authoring • Social networking & community • Strong branding capabilities • Personalised content and powerful search Engaging User Experience
- 31. Web Strategy andWebsites using SharePoint Connecting People With Communities & Search
- 32. Web Strategy andWebsites using SharePoint Using Web 2.0 Capabilities
- 33. Web Strategy andWebsites using SharePoint Providing Relevant Content With FAST Search
- 34. Web Strategy andWebsites using SharePoint Personalising Content – Solution Accelerator
- 35. 3. Case Studies: WhatSharePoint websites look like and how they work…
- 36. Web Strategy andWebsites using SharePoint Case Study #1: NZ Trade & Enterprise…
- 37. Web Strategy andWebsites using SharePoint Case Study #1: NZ Trade & Enterprise… The NZTE brand is not presented cohesively across all online offerings Content arranged by programmes and initiatives rather than ways users like to view it Language did not convey meaning for people not familiar with NZTE offerings i.e. Beachheads, Escalator
- 38. Web Strategy andWebsites using SharePoint Case Study #1: NZ Trade & Enterprise… Consolidate online presence – unified platform Online experience is aligned with the business strategy One toolset for updating an operating all websites Information can be found and shared across websites Information published securely
- 39. Web Strategy andWebsites using SharePoint Case Study #2: Royal New Zealand Navy…
- 40. Web Strategy andWebsites using SharePoint Case Study #2: Royal New Zealand Navy… Current site is not engaging potential recruits Need an effective online space for recruitment marketing Platform to support defence wide online presence Future proofing; Content Management Server -> SharePoint Reduce total cost of ownership
- 41. Web Strategy andWebsites using SharePoint Case Study #3: Tertiary Education Commission…
- 42. Web Strategy andWebsites using SharePoint Case Study #3: Tertiary Education Commission… Single portal for all interactions with the TEC Platform to grow online service offering to providers Secure access to information -> Education Sector Login Unified platform for Intranet and Extranet Internal -> External document publishing
- 43. Web Strategy andWebsites using SharePoint
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- 45.
Editor's Notes
- #25 SharePoint is a broad technology that provides six main capability areas. For websites, these areas translate to: 1. Managing websites – structure and templates 2. Collaboration and membership – users collaborating on content like wikis or blogs, or being part of say a customer network 3. Content Management – managing web/html content, digital assets, traditional documents, structured data like lists of products or people. 4. Enterprise Search – providing search on the site but also bringing in content from other sites or business applications. 5. Web Analytics – detailed analytical reports around content and search 6. Process Management – control content publishing and processes such as customer registration
- #27 Single technology platform for all levels of solution. Share content, templates and branding across different kinds of sites. Many of the internet sites we build are based on leveraging internal content and processes for the internet site. Investments in internal training and support are leveraged. Users familiar with all environments and tools. Integrating business applications such as hr and crm into all areas.
- #30 Give power users in the business the ability to manage content in an advanced way without requiring developers. Manage page templates, workflow, metadata and security in one tool.
- #32 Leverage SP 2010’s people and community capabilities to allow customers to connect and interact.
- #33 Leverage capabilities such as blogs, wikis and knowledge bases to provide self-service and collaboration for customers.
- #34 Use FAST Search to display related content to visitors. Bring content in from other areas of the site or from external sites.
- #35 Leverage the unique Personalisation Solution Accelerator for SharePoint 2010 which records the user’s behavior on the site and allows personalised content to be displayed. This example shows kids and healthy food options being displayed instead of the standard content based on a users previous site visits.
- #38 NZTE had over 20 websites worldwide. No continuity with design / user experience Site structured based on how the business saw itself rather than the way users looked for information Language was out dated and not particularly “web friendly”
- #39 NZTE.govt.nz was a consolidation of 7 websites, no with a common theme and brand. Website backs up what the business is trying to achieve. 80-20 rule. Fantastic resource for 80percent of NZTE business Content Editors have a single tool for content management and loading. IT staff can unify process and reduce support cost. Learning throughout IT can be leveraged to cost effectively realise the web strategy, Infrustructure, Development, Process and Management Content editors login to desktop, work on website without separate logins -> content published automatically to a secure webserver.
- #43 Give providers a central point of contact for online interaction with the TEC Architecture that allows for easy implementation and integration of new services and functions Integrates existing Education Sector authenication and authorlogin functionality