Vm window display

Vm window display

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  WINDOW DISPLAY MS.M.VANDHANA ASST. PROF.DEPT. OF FASHION TECHNOLOGY BON SECOURS COLLEGE FOR WOMEN
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  WINDOW DISPLAYS  Fromthe elements incorporated within visual merchandising, window displays are often the most direct in attracting potential new customers.  They are usually the first point of visual contact a consumer has with a store and the starting step of the retail experience.  Eye-catching and appealing window displays can easily be the difference between a consumer coming into the store to view more or walking by.
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  THE IMPORTANCE OF WINDOWDISPLAYS  Retailers need an effective window display in order to drive traffic into their stores. It's a unique form of advertising which defines a store and gives the consumer an idea of what the brand is all about.  They are an effective form of merchandising and often creative and different types of window displays create talking points amongst consumers and other retailers.
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  TYPES OF WINDOW DISPLAYS Openback Window Display Closed back Window Display Straight front Window Display Angled front Window Display Corner Window Displays Windowless Displays Shadowbox window displays Island Window Display
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  OPEN BACK WINDOW
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  CLOSED BACK WINDOW
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  ANGLED FRONT DISPLAY
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  CORNER WINDOW
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  SHADOW BOX WINDOW
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  WINDOWLESS
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  ISLAND WINDOW DISPLAY Islandwindow displays are usually found in large department and flagship stores, where retailers have a huge space to fill but also want to create a sense of focus on the latest products or promotions.
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  Island Window Display
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  THANK YOU