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UX Methods and Games: Lessons Learned
- 1. User Experience Methods and Games Lessons Learned Remigius Fierley, Director User Experience, SirValUse Consul@ng GmbH, Germany Stephan Engl, Informa@on Science, University of Regensburg, Germany
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- 3. a growing market Es#mated global retail sales, online revenue, digital distribu#on and relevant ad sales in billion 100 91 75 50 54 25 25 0 2004 2008 2015
- 4. new concepts hQp://www.flickr.com/photos/brandonshigeta/4835770799/
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- 7. More demand for external UX research and tes@ng of games To which extent can our established UX methods be applied?
- 8. different criteria? hQp://www.flickr.com/photos/cybjorg/275083906/
- 9. different criteria? Usability & User Experience Playability & Game Experience • task/goal‐oriented • ac@vity‐oriented • effec@ve, efficient, sa@sfying • immersion, challenge, flow, story‐ • non‐instrumental quali@es telling, aesthe@cs, mo@va@on • ease of use
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- 15. itera@on analyse & define build prototype evaluate
- 16. learnings • test sedng maQers • data aquisi@on challenging • free interac@on crucial • thinking aloud only par@ally suitable • ques@onnaires s@ll handcrafed • itera@on mandatory • …
- 17. No fundamentally new approach to research and tes@ng required. Nevertheless, we have to adapt and expand our toolkit.
- 18. new tools hQp://www.flickr.com/photos/drbakker/4540124047/
- 19. discussion • How to deal with insufficient mo@va@on of test par@cipants? • How can all relevant player experience criteria be adequatly covered during recrui@ng? • Which methodology is ideally suited for conduc@ng longitudinal studies?
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