Understanding Your Target User...the Visual Thinking Way!

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#socaluxcamp @jeannelking Understanding your TargetUser ...the Visual Thinking Way! Jeannel King Stick Figure Strategist www.jeannelking.com @jeannelking 31 May 2014 #socaluxcamp

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#socaluxcamp @jeannelking

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#socaluxcamp @jeannelking =

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#socaluxcamp @jeannelking =

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#socaluxcamp @jeannelking ?

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#socaluxcamp @jeannelking !

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#socaluxcamp @jeannelking § Exploreprinciples of visual and people-centered thinking § Simple and effective tools § Practical, hands-on application of the tools and lessons throughout the workshop. § Confidence to use these tools with your team once back at the office.

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#socaluxcamp @jeannelking Ecosystem Empathy Map ?Storyboard

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#socaluxcamp @jeannelking Exploring the Ecosystem

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#socaluxcamp @jeannelking Ecosystem Who are theCool Cats in your Neighborhood?

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#socaluxcamp @jeannelking Ecosystem

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#socaluxcamp @jeannelking T.U.

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#socaluxcamp @jeannelking Your Turn! T.U.

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#socaluxcamp @jeannelking Ecosystem Insights

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#socaluxcamp @jeannelking Getting to Knowour Target User

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#socaluxcamp @jeannelking Empathy Map What’s a “Dayin the Life” like for this Cool Cat?

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#socaluxcamp @jeannelking Empathy Map

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#socaluxcamp @jeannelking Name: JobTitle:

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#socaluxcamp @jeannelking Name: TomJob Title: Think See Say DoFeel Hear

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#socaluxcamp @jeannelking Name: TomJob Title: Think See Say DoFeel Hear Meow! Stop thatmeowing! Such a handsome kitty! Dude, my nameis Tom!

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#socaluxcamp @jeannelking Name: TomJob Title: Think See Say DoFeel Hear Dude, my nameis Tom!

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#socaluxcamp @jeannelking Your Turn! Job Title: Think See Say DoFeel e,my name s Tom!

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#socaluxcamp @jeannelking Persona Insights

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#socaluxcamp @jeannelking Applying our Insightsfor Action

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#socaluxcamp @jeannelking How canyou best serve this Cool Cat moving forward? ?Storyboard

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#socaluxcamp @jeannelking ? Storyboard

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#socaluxcamp @jeannelking Your Turn!??

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#socaluxcamp @jeannelking Action Insights

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#socaluxcamp @jeannelking To Recap...

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#socaluxcamp @jeannelking Ecosystem

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#socaluxcamp @jeannelking Empathy Map

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#socaluxcamp @jeannelking ?Storyboard

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#socaluxcamp @jeannelking § Exploreprinciples of visual and people-centered thinking § Simple and effective tools § Practical, hands-on application of the tools and lessons throughout the workshop. § Confidence to use these tools with your team once back at the office.

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#socaluxcamp @jeannelking Q&A

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#socaluxcamp @jeannelking Thank you! [email protected] www.jeannelking.com

Understanding Your Target User...the Visual Thinking Way!

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Understanding Your Target User...the Visual Thinking Way!