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What the Tweet? Beyond Twitter basics.
Twitter serves as a critical platform for communication during emergencies, allowing for real-time updates and information dissemination. It is essential for public information officers to utilize Twitter for crisis communication, as news often breaks on this social network first. The document also outlines various tips and definitions to effectively use Twitter for engaging with audiences and managing content.
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What the Tweet? Beyond Twitter basics.
- 1. What the Tweet? Twitteris the key social network during an emergency key social network during an emergency #FLSECcon by @MistyMontano 9NEWS Digital Content Manager
- 2. TWitter: My argument Twitteris about being connected and during an emergency or crisis situation everyone wants to be connected. More often than not news breaks first on Twitter and then spreads across multiple digital, broadcast and print platforms. Twitter is THE social network for public information officers to spread and even control information. If social media is a part of your crisis communication plan, and it should be, Twitter could be the only social tool you need. It is the tool to use to alert and update news media and social influencers as a situation develops and plays out. Its integration into your organization’s website makes it a valuable tool simply because you don’t have to be on Twitter to still benefit from the information in your Tweets.
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- 6. Twitter Tips & Definitions Webvs Apps Hashtags Searching Metrics
- 7. Twitter: tips &definitions live by lists
- 8. Twitter: tips &definitions live by lists
- 9. Twitter: tips &definitions live by lists
- 10. Twitter: tips &definitions Follower = accounts following your account Following = accounts your account is following Username = @name ie @MistyMontano Reply = Response to a Tweet you sent Mention =Your username in a Tweet DM = Direct Message, user has to follow you Private Account = Permission to Follow,Tweets only seen by your approved followers Public Account = Everyone can see Tweets, even if you’re not on Twitter Twitter news feed = all Tweets of those you follow Block = Block user from your Tweets @Connect = Interactions Hashtags = Grouped conversation ex #FLSECcon RT = ReTweet MT = Modified Tweet HT = Hat Tip or Heard Through OH = Overheard #FF = Follow Friday
- 11. Twitter: tips &definitions The ReTweet Native = Original Tweet in your account Edited = Adding info, not changing wording Modified = Wording of original Tweet changed
- 12. Twitter: tips &definitions Most common mistake: starting a Tweet with Username (@MistyMontano) that you want everyone to see Tweet starting with Username is only shown in the Twitter news feed of mutual followers of the person who sent the Tweet and the person who received the Tweet Start Tweet with any character to make it go to feed of all your followers ie .@MistyMontano
- 13. Twitter archive Download yourarchive from your settings
- 14. Twitter archive RebelMouse &coveritlive
- 15. TWitter:Web vs apps WEB Follow,unfollow Native ReTweet Easy follow of Interactions Native Twitter photo uploader pic.twitter.com Native Twitter URL shortener t.co APPS: Management Tools Tweetdeck, Hootsuite, Sproutsocial Automatically updated Analytics Edit Tweets Schedule Tweets URL selector Photo selector: Native to the App like ow.ly for Hootsuite Most allow viewing lists in column
- 16. TWitter: Mobile apps Twitter,Management Apps, Native to your mobile device - do a search in your app store, ie Tweetbot Photo: Instagram, Muzy Moving Photo: gifs - GifBoom Video: Vine, Telly
- 17. Twitter: Hashtags Group aconversation into a live link Create Hashtag as part of any planning, or as part of first response to an incident It’s as important as your slogan Make it clear, but keep character count in mind Track the Hashtag Google search, hashtracking.com, hashtags.org
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- 22. Twitter: Metrics -twitonomy.com Know your reach & social influencers
- 23. Twitter: Metrics -tweetreach.com Know your reach & social influencers
- 24. Twitter: Metrics -tweetreach.com Know your reach & social influencers
- 25. Twitter: Metrics -tweetreach.com Know your reach & social influencers
- 26. Twitter: Metrics -ads.twitter.com Know your reach & social influencers
- 27. Twitter: Metrics -ads.twitter.com Know your reach & social influencers
- 28. Twitter: Metrics -ads.twitter.com Know your reach & social influencers
- 29. What the Tweet? Twitteris the key social network during an emergency key social network during an emergency #FLSECcon by @MistyMontano 9NEWS Digital Content Manager