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Smart use of social networking 2012
The document discusses the effective use of social media for writers, emphasizing the importance of engaging with audiences rather than simply promoting one's work. It outlines a step-by-step approach to developing a social networking strategy, including defining themes, identifying target readers, and choosing appropriate media. Additionally, it offers practical tips for managing time and measuring success in social media efforts.
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Smart use of social networking 2012
- 1. Smart Use ofSocial Networking to Promote Your Writing Melissa A. Rosati, CPCC E: [email protected] 917-628-4547 W: www.melissascoachingstudio.com B: www.melissassocialmediastudio.com All Souls Writers’ Group F: www:facebook.com/melissarosati L: www.linkedin.com/in/melissarosati All Souls Unitarian Church T: www.twitter.com/melissarosati New York City January 23, 2012
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- 3. As Writers, WeBear Witness to this Age of Disruption.
- 4. “With Great PowerComes Great Responsibility.”
- 5. Social Media Playsa Major Role in Global Communication.
- 6. DEFINITIONS Social Mediaare the applications we Social Networking is our use to communicate online. communication behavior online.
- 7. What Are YourChallenges?
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- 10. Social Networking isabout Good Listening Skills.
- 11. Step #1: Embracethe Learning Curve
- 12. The Goal isto Create Your Own Map Overdrive Interactive Social Media Map The Stuff We Think You Should Care About Search Engines B2B Social Networks Photo Sites http://www.google.com http://www.linkedin.com http://www.flickr.com http://www.yahoo.com http://www.slideshare.net http://photobucket.com Lifecasting http://www.msn.com http://www.xing.com http://imageshack.us http://www.justin.tv http://www.baidu.com (China) Social Bookmarking http://www.plaxo.com http://www.fotolog.com http://www.ustream.tv http://www.aol.com http://digg.com http://www.ecademy.com http://www.multiply.com http://www.ask.com http://technorati.com http://www.ryze.com http://www.webshots.com http://www.sohu.com (China) http://www.mixx.com Social Networks http://my.wallst.net http://www.kodakgallery.com http://search.comcast.net http://www.stumbleupon.com http://www.facebook.com http://www.yammer.com http://www.snapfish.com http://my.att.net http://www.kaboodle.com http://www.ning.com http://www.networkingfor http://www.fotki.com http://www.nextag.com professionals.com http://www.propeller.com http://www.myspace.com http://www.smugmug.com http://www.business.com http://del.icio.us http://www.hi5.com http://www.zooomr.com http://www.dogpile.com http://www.mybloglog.com http://www.friendster.com http://picasa.google.com http://www.lycos.com http://www.newsvine.com http://www.skyrock.com/ http://www.zoto.com http://boardreader.com http://www.boingboing.net http://www.orkut.com Reviews/Travel http://www.fark.com http://www.netlog.com Micro Blogging/Texting http://cityguide.aol.com/ http://reddit.com http://www.bebo.com http://www.twitter.com http://www.tripadvisor.com http://www.slashdot.com http://www.tagged.com http://twitpic.com http://www.yelp.com http://www.bloglines.com http://www.imeem.com http://www.twitxr.com http://www.citysearch.com/ http://friendfeed.com http://badoo.com http://search.twitter.com http://www.wayn.com/ http://www.furl.net/ http://www.xanga.com http://www.myyearbook.com http://www.tweetscan.com Groups http://www.blinklist.com http://www.classmates.com http://www.twemes.com http://groups.yahoo.com http://www.mister-wong.com http://www.mocospace.com http://groups.google.com http://ma.gnolia.com Video Sites http://www.tumblr.com http://www.meetup.com http://www.sphinn.com http://video.google.com http://friendfeed.com http://www.youtube.com http://www.plurk.com Tools/Platforms Podcast http://video.msn.com http://lifestream.fm http://www.livejournal.com http://www.apple.com/itunes/ http://vids.myspace.com http://jaiku.com http://www.ning.com Wikis http://www.live365.com http://video.aol.com http://identi.ca http://www.vox.com http://www.wikipedia.org http://www.podcast.com http://www.dailymotion.com/us http://jott.com http://buzzm.worldbank.org http://recipes.wikia.com http://www.podcastalley.com http://www.veoh.com http://socialthing.com http://www.movabletype.org http://uncyclopedia.wikia.com http://www.metacafe.com http://www.12seconds.tv http://www.sharethis.com http://www.wikihow.com http://www.break.com http://www.swurl.com http://lifestream.fm http://www.wikimapia.org http://www.hulu.com http://www.utterli.com http://crowdvine.com/home http://www.wetpaint.com http://revver.com http://www.itsmy.com/itsmy http://en.wikibooks.org Socialize With Us http://www.stickam.com http://www.brightkite.com Blogs http://pbwiki.com overdriveinteractive.com/facebook http://blip.tv http://ping.fm http://technorati.com http://www.dodgeball.com http://blogsearch.google.com http://wikitravel.org myspace.com/overdriveinteractive http://www.viddler.com http://www.pinger.com http://www.wordpress.com http://lyricwiki.org twitter.com/ovrdrv http://www.seesmic.com http://www.wordpress.org http://gollum.easycp.de/en/ http://www.blogspot.com http://www.qwika.com/ Websites http://www.blogger.com http://en.wikiwix.com/ Tools Are we missing one? Submit your website and see Overdrive Interactive is an online marketing services firm that helps companies create genuine and lasting connections with their target audiences and the expanded version at customers using Social Media Marketing, Search Engine Marketing and Online Media. Learn more by visiting us at www.OverdriveInteractive.com or call 617-254-5000. overdriveinteractive.com/social-media-map
- 13. Melissa’s Approach tothe Social Learning Process Watch Listen Read
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- 15. Step #2: Define YourWorld • As a writer, what is your major theme? • Theme is not plot. This is the biggest mistake writers make in their marketing strategies. • Favorite writer exercise. • Identify the conflicts • Identify the outcomes
- 16. Step #3: Define YourWired World • What media do you consume on a daily basis? • When you are online, how are you helpful to other people? • What’s your comfort level with digital literacy? • What aspect of the digital world could you not live without?
- 17. Common Social MediaApplications LinkedIn Blogs Email Facebook Twitter
- 18. Step #4: Four CoreActions among All Social Media Applications Do Nothing Comment Like Share
- 20. Step #5: Success Beginswith a Social Networking Strategy.
- 21. Who is YourTarget Reader?
- 22. How Does YourReader Use Language? Reader comment on my blog displayed here as a Wordle.
- 23. Where are your readers? •Start with the media you consume. • Identify the influencers. • Know the keywords and trends. • Set goals and measure them.
- 24. Engaging Your Readershipis Your Most Important Goal.
- 25. Step #6: Choosethe Medium that Suits Your Learning Style as Your Home Base Video/Live Streaming Radio/Podcasting Blogging/Forums
- 26. Broad Application-centric Approach Expertise Leadership Writer’s Life Fun Creativity Melissa’s Melissa’s Social She Writes Matters Now Radio Coaching Studio Studio Blog Blog Blog Blog LinkedIn Slideshare Twitter Facebook Twitter Twitter Facebook Facebook Professional Groups Twitter
- 27. Your Content isDynamic in the Virtual World. • What is a statement of fact? • What is a provocative statistic? • What is an interesting question? • What question do you want to ask? • What is a powerful quote? • What is a milestone date? • What is an informative resource that readers will find useful?
- 28. “I Don’t Wantto Be at the Computer All Day!”
- 29. Social Is Mobile. My Site on Mobile Phone
- 30. Step #7: Managing Time •Start Slow • Practice listening before you craft your strategy • Set measurement goals • Be consistent • Learn how to source content • Use an editorial calendar • Pre-schedule posts/tweets • Unplug one day each week
- 31. Bonus Materials toHelp You!
- 32. Tip #1--Watch When Ineed to learn how to use a social media • YouTube application, my first stop is always YouTube. I type the application name into the search box. YouTube generates a list of all the tutorials associated with • Dailymotion the application. For example, when you search for LinkedIn, you will find dozens of tutorials, one for each feature of the program. In fact, LinkedIn has • Metacafe its own official channel on YouTube. Once on the channel, click on the playlist to find the user tips. • Vimeo Do this for any application. • video.yahoo.com Each application listed on the right is hot linked. You can click on each one to check out the sites best suited for your interests and goals. • bing.com/videos • video.aol.com
- 33. Tip #2-- Listento professional perspectives There are hundreds of websites related to social media • BookExpoCast.com applications. Without context, I find it impossible to make sense of anything. That’s why I like to listen to industry • Social Media Examiner professionals talk about why they pick certain applications over others in order to pursue specific • Media Bistro TV opportunities. On the right, I provide a list of several excellent sites. • BeyondtheBookCast These examples relate to the publishing industry. To find examples appropriate for your industry, I suggest that you start with the key trade associations. Today, almost all of them have videos of industry thought leaders.
- 34. Tip #3--Listen byengaging in conversations • Technorati Social media applications allow you a level of deep listening that goes beyond what you learn in a controlled focus group. People search for trusted sources, where they can exchange information and comments about what is most important to • Alltop them. This could be anything from a great travel deal to an inspirational story of personal triumph. Your challenge is to find your target audience and to start • Blogsearch.google.com engaging with them by commenting on blogs, sharing media of mutual interest, and asking genuine questions (not sales pitches disguised as questions). • Searchtwitter.com The applications listed here allow you to search by keywords. Two of my favorites are Alltop and Socialmention. Alltop allows you to create your own “magazine” from the most • Socialmention.com relevant and popular sources. Socialmention provides very helpful analytics to deepen your understanding of key topics. • Bing.com/social
- 35. Tip #4--Read • Launch: How to Quickly Propel Your Business Beyond the Competition by Books galore address “how to” become a social media Michael Stelzner superstar. It is my experience that the people who really are the superstars are the most humble, generous, and honest about the work and discipline involved in achieving goals. • The New Rules of Marketing & PR, 3/e by David Meerman Scott You need experts who are good filters of information. For me, I start with the Social Media Examiner published by Michael Stelzner. This free online news source is my “living” • Guerrilla Social Media Marketing: 100+ social media textbook because it covers all of the major Weapons to Grow Your Online Influence, applications in short, crisp articles written by the best Attract Customers, and Drive Profits by practioners in their respective fields. Jay Conrad Levinson and Sharon Gibson The other titles listed here are my most trusted sources for my own work and when I consult with clients. • Problogger: How to Blog Your Way to a If you are new to social media marketing, I suggest you start Six-Figure Income, 2/e by Darren Rowse and Chris Garrett with Launch by Michael Stelzner and The New Relationship Marketing by Mari Smith. Read together, these books provide an awesome foundation for your • The New Relationship Marketing by Mari business. Smith
- 36. Tip #5--Establish aHome Base The point of social media is to make meaningful connections. Your daily •LinkedIn commitment is to invest time in both listening and engaging with others. Many people resist or resent using social media tools because they say it takes time away from their business. Like anything else, if you bring • Slideshare resistance or resentment to your work, the results will be steeped in resistance and resentment. I find it is helpful to choose one application as the “home base.” Then, I • Blog choose a few other applications that complement and amplify my base. For example, my home base is LinkedIn. My objective is to build my business through networking with other professionals. • Twitter In my business plan, something every small business owner should have as a guide, I’ve committed to LinkedIn in 2012. When I revise/update my • Creativity Matters plan at the end of the first quarter (March 31, 2012), I may adjust my Now! Radio strategy. The point is that you need a firm, measurable commitment. In your case, you might choose to make your blog your home base or • Website Twitter. That’s fine. The key to success is consistency with the tool you choose. Remember, the goal is to listen to others and to create content for them, not you. • LinkedIn Groups • Meetup
- 37. Tip #6--Measure Results Thereis nothing more discouraging than the feeling • Cotweet no one connects with your message. Many marketers jump into “my product/service is still not good enough” mode. The reality is that your product or • Hootsuite service is probably not the problem. The problem is managing your expectations. • Google Analytics First, what is the customer behavior you want to • Klout drive? Then, what specifics do you want to measure? These tools, for example, put you in control.
- 38. Summary • Social Mediaare the applications we use to communicate online. • Social Networking is our communication behavior online. • Like any new skill, there is a learning curve to social media/social networking. • Social Networking is about good listening skills. • Choose the medium that suits your learning style. • Determine how you want to manage your time. • Unplug one day each week.
- 39. Quiz: Winner Getsa Melissa’s Coaching Studio 4G Thumb Drive • What are the four actions common among all social media applications? • What is the biggest mistake writers make in their marketing strategies? • As a writer, what is your most important goal? • For writers, what is the central message of Spiderman? • Which actor played Uncle Ben?
- 40. About Melissa A.Rosati, CPCC Melissa A. Rosati, CPCC, is a certified professional co-active coach (CPCC). She is the owner and CEO of Melissa’s Coaching Studio and Melissa’s Social Media Studio, LLC. Melissa’s clients are writers, artists, creative professionals, and social entrepreneurs. With a keen interest in creativity and digital issues, Melissa develops coaching programs to help people enrich their strategies and skills. Her services include executive coaching, team coaching, and staff training for organizations. As appropriate for the needs of an organization or individual client, Melissa formulates social networking/marketing strategies and facilitates hands-on training. A former publishing executive, Melissa brings a solid background in editorial, marketing, and publicity to her coaching and consulting clients. Her professional experience, with publishers such as McGraw-Hill International (UK), Routledge, and HarperCollins College, is in strategic planning, reorganization, partnerships, content acquisition, online products, contract negotiation, staff training and development, and publishing in international markets. Melissa co-leads the U.S. - China Publishing Dialogues at Pace University, where she co-facilitates executive training for publishers throughout China. As an adjunct professor of publishing, she teaches in the Master of Science in Publishing program. Her courses include General Interest Books (trade publishing), Book Sales & Distribution Methods, Principles of Marketing, and Principles of Publishing. She is also a co-founder of Writers, Readers, and Publishers: Present Tense, Future Bold, a thought-leadership group about the role of publishing in our culture and society, which meets monthly at the Princeton Club in NYC. Melissa earned her coaching certification from the Coaches Training Institute, San Rafael, CA. She is a member of the Creativity Coaching Association and the International Coaching Federation. She also serves her community as an Ambassador for the Leukemia & Lymphoma Society. Melissa joined All Souls Unitarian Church in June 2004. She is a member of the Caring Team and the All Souls Writers’ Group.