Script for Slides

Script for Slides

• 1.
  Intro: Change.We’re all herebecause of change. We’re leadersinbusinesslookingtogetaheadof change. Andthat’s whywe’re here inAfrica! No matterhowoftenI travel,it’sdifficulttoadapttoeverythingnew rightoff the bat. But there’snothingbetterthanthe feelingof anticipationandexcitementtodive rightintothe unknown. Whenwe cross borders,we’re readytoadapt.We wantto adapt. Andthat’s the feelingIwantto inspire inyouaswe talkaboutthe future of executive communication. Withthisfeeling,youwill be the keytoadaptationasa leaderinmodernexecutive communication. ClickNext Slide 2: Title Andso, we looktowardsthe future of executivecommunication. Moderntechniquesandkeyideastosurvive in the new technologically-orientedworkplace. ClickNext Slide 3: 1500 CEOs Even6 yearsago, we couldsee the beginningof thisenormousshift.A studyof 1500 CEOs aroundthe worldconcluded: 1) complexityisescalating 2) enterprisesare notequippedto cope withthiscomplexity 3) creativityisnowthe single mostimportantleadershipcompetency As longas we can activelychange andadapt,thiscomplexitywill be lessoverwhelming. Creativityinthiscase can thenmeanfindingnew waystocommunicate withyourteam. No matterwhere youare,across the globe – inAfrica– youshouldbe able to be an effectiveand presentleader. ClickNext Slide 4: Executive CommunicationisInternational A newcritical piece of executive communicationhasbeencreatedasa resultof the needtotravel and be an international leader: Competencyintechnological communicationinthe fieldof International StrategicManagement. ClickNext
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  Slide 5: InternationalStrategic Management ISMis an ongoingbusinessstrategythatemploysinternal andexternal tacticstopermeate foreign markets. Thisincludescreatingacontrol frameworkthatinvolveseachdepartment.Theseplansencapsulatea missionstatement,tactics,andgoalsthatcan easilybe editedtoaccommodate the changingmarket. Howeverone of the mostimportantand relevantarticulationsof ISMresearchrecognizes environmental scanningbythe techteam, and the techteam as a whole,tobe a major vehicle towards success. Thisis the basisof creatingcommunicationthatworksforeveryone,regardlessof whereyouare on Earth. Strongcolumnsof support.Technology.Consistentlytryingtounderstandthe environmentyour in. ClickNext Slide 6: Tech Talk Withthe Tech Team Increasingly,yourtechteamisbecomingyoungerbutalsoincrediblyimportant. From data analyststoyour social mediateam, these savvynewcomersare essential. 1) They're your anchor,and you're the captain.Easy and constantcommunicationhelpsbuilda bridge betweenmakingrelevantbusinessgoalsandhow theycanhelpachieve them--andachieve itaccurately. 2) You holdkeypiecesof groundworkthatcan completelyenhance theirwork,eitherincreatinga presentationtogetherorhavingamore complete understandingof how yourcompanyandyour competitorsare doing. 3)You needtoworkwiththemhandson, so donot accept thingsat face value.Evidence,research,and theiraccuracy are linkedwithyourcompany'strustworthinessandtransparency.Misinformationcan leadto a potential crisissituation. ClickNext Slide 7: Quote [read quote] QUESTION:How wouldyoudefine “gettinginthe picture”? FollowUp:Is there a balance betweenbeingomnipresentphysicallyandelectronically? The skill mostlookedforinapplicantsandfuture leadersispersonalcommunicationandemotional intelligence. Final Question: Canthisbe achievedthroughtechnologyaswell?Orisit ingenuine? ClickNext Slide 8: Hack the System
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  Nothingcanreplace humanconnection.Buthow weconnectisbeingredefined. A studydone forthe 2015 CommunicationReportsJournal indicatedthat: "the social mediapresence of CEOspositivelyandstronglycorrelateswiththeircommunication responsivenessandquality,aswell asemployee-organizationrelationaloutcomes." ClickNext Slide 9: ElectronicPlatforms Electronicplatformsare beingintegratedintoacompany'scommunicationefforts,forbothinternal and external purposes. ClickNext Slide 10: Intranet – ModernAdaptable Platforms Office blogs,groupchats,message boads,emails,andprojectgroups. In a 2016 studyof 250 employees: 97% use email 78% use intranet 14% use mobile apps *mobile appswere howeverone of the mostusedanddeemedthe mosteffective methodof communication These twomobile examplescome fromMicrosoftSharepoint,anadaptable platformthatallowsyouto organize,communicate,andmostimportantlycollaborate withall departments. ClickNext Slide 11: The Good/ The Bad [Read the Tweets] The Good: Knowyour audience,andbe aware of social issues.Beingfunnyispersonable,andbeing aware of whatis happeningwithinyourpublicsisintelligentandfuture forward. Thisis whythe lasttweetisan example of whatcan go wrong. QUESTION:Can we brainstormwhy thismay not be appealingtoa modernaudience? [AnswerGuideline:]Itdoesnotexplainthe product,itdividesmenandwomenintostereotypesusing colorand objects.Thisisnot future forward.Nolongercanwe place our publicsintotypical categories. ClickNext
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  Slide 12: CoreValues Givenmediahasa huge impacton our businesses’reputations,goodorbad,how well doesyourteam know and communicate yourbrand? What valueswouldyouwantyourteamsto promote?Whatkeywords? Wouldtheyknowhow to representthisinthe worktheyhelpproduce? ClickNext Slide 13: As A CommunicationsLeader… You mustinterpretthe everchanginglandscape andbundleittoachieve simplicity.Basedonthis simplicity,yourorganizationcanactmore effectivelyandefficiently. Your interpretationshapesyourdirectionandpurpose,alongwithcore values.A purpose will cement your organizationwithinsociety,andalongwithtechnological communicationwill promotecreativity internallyamongstall levelsof employees. All of these thingsbuildonyourcorporate social responsibility,whichhasbecome amajorpart of upkeepingyourdirectionandpurpose. ClickNext Slide 14: The Change from the 2015-2016 EdelmenBarometer In 2015 – Trust in businesssatbelow50percentand only4 out of 10 people trustedCEOs. In 2016 – Businessreceivedthe largestincreaseintrustamongboththe informedpublicandthe larger general population. ClickNext Slide 15: CombiningObservational Tech and Risk Management Your publics andyourstakeholdersare demandingethical behaviorandtransparency:corporate social responsibility.The mediawill studyanentire company,head-to-toe. Your reputationisnowan organization-wide effort. Your employeesactivelyrepresentyou,andthe mediawill studythemasaninside look. Observationof the mediashouldextendtoyourownpeople. The mediaisalwayswatching! I thinkwe all rememberthe Domino’semployeevideothatwentviral. ClickNext Slide 16: Ron Sachs Quote People internally andexternallyprefercompanieswhopromote selflessservice.
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  “The bestwayto sellisnotto sell,butgive awayknowledge.” QUESTION:What are wayswe can achieve transparencythroughknowledge?Whatdopeople wantto know?Are there anyexamplesyoucanthinkof where the publichadan issue withacompany’s transparency? ClickNext Slide 17: 4 Recurring Patterns 1. They Knowthe Whole Business Developbreadthbydelvingintoeachdepartment,defyinganypredispositiontofavorone overthe other.Integrate andengage inassignmentsthatcovermultiple disciplines.Thisincreasescoordination betweendepartmentsforone solution. 2. They Are Great Decision-Makers Communicate yourdecisionclearly,afterweighingother'sideasandprioritizingtradeoffs thatalignwith your goals.Accountabilitywill come more easily,asyouhave everydepartmentatyourdisposal togive theirunique opinions.Balance instinctandanalysis. 3. They Knowthe Industry Contextual intelligence risesabove all inthe ever-changingcontextyourbusinessresidesin.Applyyour knowledge of the industry,combinedwithamulti-yearvision,andyouwill have abetterunderstanding of the developingcontextthatencapsulateswidereconomic,technological,andcustomertrends. 4. They FormDeep,TrustingRelationships Communicate beyondorders.Successful leadersengageinmeaningfultransactionstomake their superiors,peers,andstakeholders.Theirlegacyisapositive reputationthatcreatedasafe space for ideastoflow,which leadstoconsistentdeliveryof results. ClickNext Slide 18: InformationOverload Increasedaccessto informationthroughtechnology=informationoverload. Thisis linkedtoashorterattentionspanand will leadtoskimmingthroughimportantupdatesand researchsentthroughemail. Of the 80 hoursa daywe communicate we're onlyconsciousof 5-10% of signalswe send. ThismeansemployeesandevenCEOscanbe overwhelmedbythe amountof informationthrownat themwithinanygivenworkday.Longemails,evenlongpowerpointslides,canbe tedious.We cannot pickout and prioritize. QUESTION:Do youthinkthe solutionisshorteremails?Ordowe needtoredo everythingfromthe groundup, start actingwithmore creativity? ClickNext
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  Slide 19: Rightto Disconnect The French Governmentrecentlyintroducedthe “righttodisconnect”law toprotectworkersfrom informationoverload.Frenchcompaniesmustspecifythe hourswhenemployeesare notsupposedto sendor receive email. Similarresearchsuggeststhathavingatechnologyfree zone atwork,orspecific"donotdisturb"hours shouldbe enforcedduringthe workdayitself. ClickNext Slide 20: SCIENCE A study done byQuantifiedCommunicationsshowspromise fornew technologiesthatallowsyouto see,hearand compare youreffectivenessasanexecutive communicator. Natural Language Processing –withnatural language processing,computerscannow understandwhat we say beyondthe replicatedtext.Combinedwiththe followingtwoanalyses,we canpickapart what makesa good leader. Vocal Analysis –Vocal analysismeasuresinflection,softness,pauses,whatsyllablesyoustress.It recognizeshowwe shape oursentencesforthe mostprofoundeffect. Facial & Gesture Analysis –Computerscanalso measure motionandcompare voice withwhatyouare physicallydoing,andcreate aconnectionbetweenthe two. Comparative Benchmarking –Using thisamazingtechnology,we cananalyze some of the greatest speakersandcompare our ownspeeches.Thiswill helpusbetterunderstandwhatmakesagreat communicator,mathematically! ClickNext Slide 21: Executive CommunicatorsKey Skills Withouthavingtouse thistechnology,we canunderstandthe basicsof whatmakespresentationskills so important. The Harvard BusinessReview interviewedawide range of consultantstodiscusswhatmakesanideal C- suite candidate,andwhy“the intellectualcapabilitytointeractwithawide varietyof stakeholders”is undeniablyneedednowmore thanever. -the powerof persuasionandexcellentpresentationskills -especiallyinfrontof a‘toughaudience--"they’ve becomethe keytosuccess." -the intellectual capabilitytointeractwithawide varietyof stakeholders. -the abilityto“influence the directionof abusinessandthe frontoffice”andtoachieve “organizational buy-in.” -adeptnessinreceivingandsynthesizinginformation. ClickNext
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  Slide 22: AreYouFuture Fit? Summarizing 1. Specialized/PersonalizedTechnological Communication 2. Emotional Intelligence 3. Contextual Intelligence 4. MeasuringEffectiveness AnyQuestions? [Done!You didit!!!]