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PR and politics
The document discusses the role of the press secretary in shaping public perception of the president and their administration. It notes that press secretaries work to "stage manage" news conferences, sound bites, and photo ops to portray the president in a controlled manner. It provides brief biographies of notable press secretaries from Theodore Roosevelt to the most recent, Josh Earnest, highlighting how the role has evolved over time to "spin" and package information for mass consumption.
PR and politics
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- 3. Press Secretary What didthe president do today? With whom did he meet? Why are these government’s policies so boneheaded? Won’t you please defend them to us, jack-ass? Do I want to report the news or make the news? How much can I accommodate/obstruct journalists today? 2 J: PR:
- 4. Packaged, Marketed, andSold PR: “Stage manage” News conferences Sound bites Photo ops 3 “Reporters are like crows on a wire waiting to be fed. Crows fly down for a kernel of corn, then back up to the wire.” – Spin Cycle, CBC
- 5. The toughest jobin PR? 4
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- 8. Michael Deaver –Grandfather of Spin 7
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