May 2011




             ON
                  DECKS
              An idealist’s guide to a killer... deck.




                                                          Jake
                                                         Szymanski
                                  title




Friday, June 17, 2011
What inspires me to make killer decks?




                        inspire




Friday, June 17, 2011
emotion
                        inspire




Friday, June 17, 2011
drama
                        inspire




Friday, June 17, 2011
Friday, June 17, 2011
Friday, June 17, 2011
simplicity




                        inspire




Friday, June 17, 2011
inspire




Friday, June 17, 2011
“If I had more time, I’d have written a shorter letter.”
                                  -Mark Twain




                        inspire




Friday, June 17, 2011
DECKS                   Should draw emotion.




                        inspire




Friday, June 17, 2011
DECKS                   Should be simple.




                        inspire




Friday, June 17, 2011
DECKS                   Should have drama.




                        inspire




Friday, June 17, 2011
DECKS                   Should get us all excited.




                        inspire




Friday, June 17, 2011
DECKS                       Aren’t always simple.




                        set context




Friday, June 17, 2011
THEMES

          DECKS                       NEED   &
                                                 LAYOUT




                        set context




Friday, June 17, 2011
THEMES

                        set context




Friday, June 17, 2011
THEMES                      are




                        set context




Friday, June 17, 2011
THEMES                      are emotional




                        set context




Friday, June 17, 2011
THEMES                      are emotional
                                         behavioral




                        set context




Friday, June 17, 2011
THEMES                      are emotional
                                         behavioral
                                         logical



                        set context




Friday, June 17, 2011
THEMES                      are emotional
                                         behavioral
                                         logical
                                         The best decks have all three.


                        set context




Friday, June 17, 2011
THEMES


                                                  anxiety...      theme    theme      theme



                                                                                                                                 TH
              Y                               set                                              sum
                                                                                                           send
                                                                                                                                 AN




                                                                                                                   other stuff
                        title       inspire context                                                         ‘em

              O
                                                                                                up          into
                                                                                                          space
                                                                                                                                 KS


                                                               {
                                                - what, why how                               why it
                                                - objectives                                  will work
                                                - themes

                                                                      blowing minds



                                blowing minds




Friday, June 17, 2011
LAYOUT                        4 quick rules




                        blowing minds




Friday, June 17, 2011
LAYOUT                        Rule #1 . One Girl, One Cup




                        blowing minds




Friday, June 17, 2011
LAYOUT                        Rule #1 . One Girl, One Cup
                                                  + One thing per slide.




                        blowing minds




Friday, June 17, 2011
LAYOUT                        Rule #1 . One Girl, One Cup
                                                  + One thing per slide.
                                                  + Make every word sweat.



                        blowing minds




Friday, June 17, 2011
l s h it
          LAYOUT
                                bu           l
                                        Rule #1 . One Girl, One Cup
                                                  + One thing per slide.
                                                  + Make every word sweat.



                        blowing minds




Friday, June 17, 2011
LAYOUT                        Rule #2 . Big, Luscious Pictures




                        blowing minds




Friday, June 17, 2011
LAYOUT                        Rule #2 . Big, Luscious Pictures
                                                  + Full bleed or most of the spread




                        blowing minds




Friday, June 17, 2011
LAYOUT                        Rule #2 . Big, Luscious Pictures
                                                  + Full bleed or most of the spread
                                                  + Keep text minimal



                        blowing minds




Friday, June 17, 2011
LAYOUT                        Rule #2 . Big, Luscious Pictures
                                                  + Full bleed or most of the spread
                                                  + Keep text minimal
                                                  + Pull from good sources:
                                                    www.Compfight.com
                                                    www.flickr.com
                        blowing minds
                                                    http://www.boston.com/bigpicture/

Friday, June 17, 2011
LAYOUT                        Rule #3 . Typography




                        blowing minds




Friday, June 17, 2011
LAYOUT                        Rule #3 . Typography
                                                 + Big headlines




                        blowing minds




Friday, June 17, 2011
LAYOUT                        Rule #3 . Typography
                                                 + Big headlines
                                                 + Smaller body copy, but look for readability



                        blowing minds




Friday, June 17, 2011
LAYOUT                        Rule #3 . Typography
                                                 + Big headlines
                                                 + Smaller body copy, but look for readability
                                                 + Consult a designer


                        blowing minds




Friday, June 17, 2011
LAYOUT                        Rule #4 . Align ‘Yo Shit




                        blowing minds




Friday, June 17, 2011
LAYOUT                        Rule #4 . Align ‘Yo Shit
                                                  + Use the logo as an anchor




                        blowing minds




Friday, June 17, 2011
LAYOUT                        Rule #4 . Align ‘Yo Shit
                                                  + Use the logo as an anchor
                                                  + Make use of Smart Guides



                        blowing minds




Friday, June 17, 2011
LAYOUT                        Rule #4 . Align ‘Yo Shit
                                                  + Use the logo as an anchor
                                                  + Make use of Smart Guides
                                                  + Align to left or center


                        blowing minds




Friday, June 17, 2011
blowing minds




Friday, June 17, 2011
In conclusion...



                  DECKS
                                                THEMES
                                     NEED   &
                                                LAYOUT




                         sum it up




Friday, June 17, 2011
And most importantly...




                        send ‘em into space




Friday, June 17, 2011
drama &
                 emotion                      { insert dubstep track here }


                        send ‘em into space




Friday, June 17, 2011
drama &
                 emotion                      { insert dubstep track here }


                        send ‘em into space




Friday, June 17, 2011
drama &
                 emotion                      { insert dubstep track here }


                        send ‘em into space




Friday, June 17, 2011
H TH TH TH TH T
N AN AN AN AN A
S KS KS KS KS K                   Jake
                                 Szymanski
                        thanks




Friday, June 17, 2011

On Decks

  • 1.
    May 2011 ON DECKS An idealist’s guide to a killer... deck. Jake Szymanski title Friday, June 17, 2011
  • 2.
    What inspires meto make killer decks? inspire Friday, June 17, 2011
  • 3.
    emotion inspire Friday, June 17, 2011
  • 4.
    drama inspire Friday, June 17, 2011
  • 5.
  • 6.
  • 7.
    simplicity inspire Friday, June 17, 2011
  • 8.
  • 9.
    “If I hadmore time, I’d have written a shorter letter.” -Mark Twain inspire Friday, June 17, 2011
  • 10.
    DECKS Should draw emotion. inspire Friday, June 17, 2011
  • 11.
    DECKS Should be simple. inspire Friday, June 17, 2011
  • 12.
    DECKS Should have drama. inspire Friday, June 17, 2011
  • 13.
    DECKS Should get us all excited. inspire Friday, June 17, 2011
  • 14.
    DECKS Aren’t always simple. set context Friday, June 17, 2011
  • 15.
    THEMES DECKS NEED & LAYOUT set context Friday, June 17, 2011
  • 16.
    THEMES set context Friday, June 17, 2011
  • 17.
    THEMES are set context Friday, June 17, 2011
  • 18.
    THEMES are emotional set context Friday, June 17, 2011
  • 19.
    THEMES are emotional behavioral set context Friday, June 17, 2011
  • 20.
    THEMES are emotional behavioral logical set context Friday, June 17, 2011
  • 21.
    THEMES are emotional behavioral logical The best decks have all three. set context Friday, June 17, 2011
  • 22.
    THEMES anxiety... theme theme theme TH Y set sum send AN other stuff title inspire context ‘em O up into space KS { - what, why how why it - objectives will work - themes blowing minds blowing minds Friday, June 17, 2011
  • 23.
    LAYOUT 4 quick rules blowing minds Friday, June 17, 2011
  • 24.
    LAYOUT Rule #1 . One Girl, One Cup blowing minds Friday, June 17, 2011
  • 25.
    LAYOUT Rule #1 . One Girl, One Cup + One thing per slide. blowing minds Friday, June 17, 2011
  • 26.
    LAYOUT Rule #1 . One Girl, One Cup + One thing per slide. + Make every word sweat. blowing minds Friday, June 17, 2011
  • 27.
    l s hit LAYOUT bu l Rule #1 . One Girl, One Cup + One thing per slide. + Make every word sweat. blowing minds Friday, June 17, 2011
  • 28.
    LAYOUT Rule #2 . Big, Luscious Pictures blowing minds Friday, June 17, 2011
  • 29.
    LAYOUT Rule #2 . Big, Luscious Pictures + Full bleed or most of the spread blowing minds Friday, June 17, 2011
  • 30.
    LAYOUT Rule #2 . Big, Luscious Pictures + Full bleed or most of the spread + Keep text minimal blowing minds Friday, June 17, 2011
  • 31.
    LAYOUT Rule #2 . Big, Luscious Pictures + Full bleed or most of the spread + Keep text minimal + Pull from good sources: www.Compfight.com www.flickr.com blowing minds http://www.boston.com/bigpicture/ Friday, June 17, 2011
  • 32.
    LAYOUT Rule #3 . Typography blowing minds Friday, June 17, 2011
  • 33.
    LAYOUT Rule #3 . Typography + Big headlines blowing minds Friday, June 17, 2011
  • 34.
    LAYOUT Rule #3 . Typography + Big headlines + Smaller body copy, but look for readability blowing minds Friday, June 17, 2011
  • 35.
    LAYOUT Rule #3 . Typography + Big headlines + Smaller body copy, but look for readability + Consult a designer blowing minds Friday, June 17, 2011
  • 36.
    LAYOUT Rule #4 . Align ‘Yo Shit blowing minds Friday, June 17, 2011
  • 37.
    LAYOUT Rule #4 . Align ‘Yo Shit + Use the logo as an anchor blowing minds Friday, June 17, 2011
  • 38.
    LAYOUT Rule #4 . Align ‘Yo Shit + Use the logo as an anchor + Make use of Smart Guides blowing minds Friday, June 17, 2011
  • 39.
    LAYOUT Rule #4 . Align ‘Yo Shit + Use the logo as an anchor + Make use of Smart Guides + Align to left or center blowing minds Friday, June 17, 2011
  • 40.
  • 41.
    In conclusion... DECKS THEMES NEED & LAYOUT sum it up Friday, June 17, 2011
  • 42.
    And most importantly... send ‘em into space Friday, June 17, 2011
  • 43.
    drama & emotion { insert dubstep track here } send ‘em into space Friday, June 17, 2011
  • 44.
    drama & emotion { insert dubstep track here } send ‘em into space Friday, June 17, 2011
  • 45.
    drama & emotion { insert dubstep track here } send ‘em into space Friday, June 17, 2011
  • 46.
    H TH THTH TH T N AN AN AN AN A S KS KS KS KS K Jake Szymanski thanks Friday, June 17, 2011