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MAVA Studio Project Introduction 2018
The document provides an introduction and overview of the Studio Project for students in the Academy of Visual Arts at Hong Kong Baptist University. It outlines the learning outcomes, overall and semester schedules, assessment methods and criteria, information on supervisors and consultation hours, differences between Studio Project I and II, and answers some frequently asked questions. The Studio Project involves independent research, experimentation and creation of a body of work according to a student's proposal, with interim presentations and a final exhibition for evaluation.
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MAVA Studio Project Introduction 2018
- 1. Studio Project –An Introduction Today’s schedule Details on the Studio Project Former graduation exhibitions Supervisor introduction On contemporary art/design The Kaitak campus Student studios
- 2. Studio Projects –An Introduction Learning outcomes Identify a potential topic/issue and creative approach for in-depth artistic exploration; Apply research methods for creative and professional investigation; Deploy theoretical, practical, professional knowledge to support the Studio Project development; Execute a body of experimental works according to the proposal; Adhere to standard of professional practices.
- 3. Studio Project –Schedule Overall schedule Full-time students Studio Project IA, IB (Sep – Dec 2018) Studio Project IIA, IIB (Jan – May 2019) Exhibition & assessment (Jul 2019) Part-time students Studio Project IA (Sep – Dec 2018) Studio Project IB (Jan – May 2019) Assessment (Jul 2019) Studio Project IIA (Sep – Dec 2019) Studio Project IIB (Jan – May 2020) Exhibition & assessment (Jul 2020)
- 4. Studio Project –Schedule Semester schedule Full-time students Identify supervisor (mid Oct 2018) Mid term proposal presentation to supervisor (end Oct 2018) Artwork presentation to supervisor/class (08 Dec 2018) Part-time students Identify supervisor (mid Oct 2018) Proposal presentation to class (24 Nov 2018) Work in progress presentation to supervisor (early Dec 2018)
- 5. Studio Project –Assessment Assessment methods Full-time students Mid-term presentation (30%) Term-end display and presentation (50%) Professional attitude (20%) Part-time students Mid-term proposal + work in progress presentation (30%)
- 6. Studio Project –Assessment criteria Mid-term presentation (30%) Application of appropriate research methodologies for creative and professional investigation in the Studio Project (10%) Identification of reflective topic/issue for in-depth exploration (5%) The ability to critically review, consolidate and extend the theoretical as well as practical knowledge/skills to support the Studio Project development (5%) The mastering of professional knowledge, skills and attitude for continuous development in relevant visual arts discipline (5%) Self-management, communication with supervisors as well as overall engagement in connection to the Studio Project (5%)
- 7. Studio Project –Assessment criteria Final presentation (50%) The ability to critically review, consolidate and extend the theoretical as well as practical knowledge/skills to support the Studio Project development. (20%) The mastering of professional knowledge and skills for the execution of the Studio Project. (20%) The application of appropriate format/media to present the final outcome of the Studio Project. (10%)
- 8. Studio Project –Assessment criteria Professional attitude (20%) Self-management, communication with supervisors as well as overall engagement in connection to the Studio Project. (10%) Documentation of the Studio Project development through textual and/or audio-visual means and adherence to academic standard throughout the process. (10%)
- 9. Studio Project –Assessment criteria Very brief rubrics C (2.0) – just meet all basic requirements of the course; B (3.0) – exceed some of the requirements of the course; A (4.0) – exceed all of the requirements of the course.
- 10. Studio Project –Supervisors Full-time faculty members and teaching staffs in AVA Please refer to the people section of the AVA website at http://ava.hkbu.edu.hk/people-page/
- 11. Studio Project –Supervisors Consultation hours Full-time student Each student is expected to meet with the supervisor 12 hours in a semester, including all presentation sessions. Part-time student Each student is expected to meet with the supervisors 6 hours in a semester, including all presentation sessions.
- 12. Studio Project –Supervisors
- 13. Studio Project –Studio Project Grading The final presentation will be attended by both the supervisors and one concentration coordinator.The final grade will be given by the supervisors. After all the grades are ready, the Academy will discuss the overall performance in the presence of Director of AVA Programme Director of MAVA 2 concentration coordinators The Academy may invite external examiner when necessary.
- 14. FAQs Difference between StudioProject I and II Studio Project I Research Exploration Experimentation Studio Project II Display Execution Reflection
- 15. FAQs Modern art vs.contemporary art Modern Art 1860 – 1970 Contemporary Art 1970 – presence
- 16. FAQs Craft & Designvs. Studio & Media Arts Artist We train artist to ask questions. Designer We train designer to provide solutions.
- 17. FAQs Craft & Designin AVA Graphic design Typography Book design Illustration Jewelry design Product design Exhibition design Experience design Media design Ceramics Glass art
- 18. FAQs Studio & MediaArts in AVA Chinese calligraphy Chinese painting Seal engraving Sculpture Painting Printmaking Installation Photography Video (moving image) Sound art Computer graphics Interactive art
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- 20. FAQs I don’t knowwhat to do …
- 21. FAQs Can I changemy topics?
- 22. FAQs Can I changesupervisor?
- 23. Exercise Artist – makes– art Write the above 3 words on a piece of A3 paper; Take turn in your group to write down any word comes from your mind; Connect the new word to any of the existing words on the paper; Form a mind map without any reasoning.
- 24. Exercise Artist – makes– art Try to analyse all the keywords on your paper; See if you can categorise those keywords into meaningful groups.
- 25. Themes Common themes ofcontemporary art Identity Body Time Memory Place Language Science Spirituality
- 26. Themes Whitechapel: Documents ofContemporary Art (MIT Press)
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- 28. Formalism The artwork shouldbe enjoyed for its formal qualities (e.g. composition, material, shape, line, colour) rather than its representation of a figure, story, nature or idea.
- 29. Medium specificity The medium,material and the application of the medium, material determine the unique artistic qualities of the artworks.
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- 31. Iconography Iconography works toretrieve the symbolic and representational meanings contained in the works of art.
- 32. Iconographic questions What doesthe artwork represent? Who are these figures? How did you identify them? How is the artist’s depiction of the subject similar to or different from other artists’ depictions at the time this was made, or at different times?
- 33. Semiotics Study of sign Signifier(symbol) vs. signified (thing) Representamen (form) vs. interpretant (sense) vs. object (thing) Symbol (arbitrary) vs. icon (resembling) vs. index (connected)
- 34. Semiotic questions What partof the image catches your eye first? What are the denotative and connotative aspects of the image? How do materials and techniques signify meaning in the work?
- 35. Anything else otherthan form and content?
- 36. Materialist Materialist art historyhas focused not on iconography or stylistic classification, but rather on art’s modes of production – that is, it focuses on the labour that produces art and the organisation of that labour. Art is the product of complex social, political, and economic relationships, not something labeled “artistic genius.”
- 37. Materialistic questions Who wasthe patron? What was her social and economic status? What was the social status of artist-and that of the artists in society at this time? How did the artist receive the assignment from the patron? Where was the artwork displayed? Who saw it?
- 38. Extended context Form vs.Content vs. Context
- 39. Does it matterif the artist is female, male or transgender?
- 40. Did the artistpresume the sexual orientation of the viewers?
- 41. How does nationalitymatter the artist?
- 42. How would theartwork shape the viewers’ sense of self and others?
- 43. Does the exhibitionlocation matter?
- 44. About us Interpretation onthe part of the image make must always be matched by the interpretation of the viewer. No image tells its own story. Ernst Gombrich (1982)
- 45. About context I amnot an artist any more. I am a content provider.
- 46. Studio – Site– Situation The public’s experience of the biennale phenomenon has developed from viewing to participation, giving rise to a marked shift, in some instances, in the role of the artist from object- maker to service provider. Claire Doherty
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- 48. Examples Here are someexamples I have used in my class.
- 49. Wall Drawing, SolLewitt
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- 51. Harold Cohen –Aaron
- 52. Harold Cohen –Aaron
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- 68. Ben Ruben, MarkHansen
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- 70. Touch Cinema, ValieExport 1968
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- 73. 0100101110101101 – BiennaleVirus, 2001
- 74. IP Yuk-yiu, AnotherDay of Depression in Kowloon, 2012
- 75. IP Yuk-yiu, AnotherDay of Depression in Kowloon
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- 77. Blast Theory –Can You See Me Now? 2003