Mastering Call Data for Advanced Optimization

Mastering Call Data for Advanced Optimization

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  #InvocaSummit
• 2.
  Mastering Call Data.
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  MASTERING CALL DATAFOR ADVANCED OPTIMIZATION PETER SABBA Marketing Operations & Reporting Analyst LUAN VIEIRA Manager, Technical Success #InvocaSummit BRYAN FLORES AVP, Media & Analytics
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  Introduction: Peter Marketing-attributable Revenue Provideas many channels as possible for customers to buy from Extensive Salesforce based on customer segment & behavior
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  Introduction: Bryan
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  Challenges.
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  Approach.
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  Results.
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  Challenges.
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  Approach. Consumers Offer 1 5.2% Response 20%Close Rate Offer 2 4.9% Response 22% Close Rate AttributeAnalysisusingInvocaCDFs Attribute 1 Attribute 2 Attribute 3 8% Response 24% Close Rate 3% Response 16% Close Rate 4% Response 40% Close Rate 5% Response 21% Close Rate 7% Response 12% Close Rate 6% Response 24% Close Rate
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  Results. Response Rates +66% improvement Sales +50%increase Cost per Sale -58% reduction
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  TAKEAWAYS.
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  Take the 4question session survey! How’d we do?
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  THANK YOU