Application integration allows different software applications to share and exchange information. It improves business processes by reducing errors, improving information flow, and making data more accessible. Companies implement application integration to connect disparate internal systems as well as expose systems to external partners. There are two main approaches to integration - data-level, where applications share databases, and application-level, where they share information through application programming interfaces. Middleware helps applications interact and focuses developers on business problems rather than technical complexities. Web services now provide a common standard for integration using open Internet protocols like XML, SOAP, WSDL and UDDI.