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Introduction to growth hacking
The document introduces the concept of growth hacking, highlighting its focus on scalable growth through metrics-driven strategies. It outlines examples from companies like Hotmail and Airbnb, discusses key metrics and tools for tracking growth, and elaborates on various growth tactics for acquisition, activation, retention, and revenue generation. The growth hacking process is defined, emphasizing the need for actionable goals, continued measurement, and iterative improvements.
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Introduction to growth hacking
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- 2. A growth hackeris a person whose true north isgrowth. Everything they do isscrutinizedby itspotential impact on scalable growth. Sean Ellis Growth advisor at Dropbox Coined the term “growth hacking” in 2010 “
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- 6. The Hotmail example “PS:I love you, get your free email at hotmail”
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- 8. The Airbnb example BrianChesky, Joe Gebia, Nathan Blecharcyk 2007
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- 11. The Airbnb example Craigslistintegration
- 12. The Airbnb example Craigslistintegration
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- 26. Know your metrics Tools Traffic:Google Analytis User behavior: Mixpanel, KISSmetrics Attribution tracking: UTM tags, BranchMetrics
- 27. Know your metrics Onemetric that matters Facebook: 10 friends in 7 days Twitter: following 30 people Secret: 90% of users that engage in a conversation come back within the week
- 28. how to improvethis metric? the growth process
- 29. The growth process 1.Define actionnable goals (based on data) 2. Implement analytics to track your goals. 3. Prioritize: Probability of Success, Impact & Ease (PIE) 4. Build it 5. Measure: Gauge success of new features. 6. Understand the results and do it again.
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- 35. Growth tactics acquisition: fakeit ’til you make it PayPal used bots that bought from eBay merchants and asked to use PayPal.
- 36. Growth tactics acquisition: fakeit ’til you make it
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- 38. Growth tactics activation: ABTesting Tools: Optimizely, Unbouce, Vanity (RoR)
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- 40. Growth tactics activation: personalizeonboarding Tools: Branch Metrics, Yozio
- 41. don’t fill aleaking bucket retention is king
- 42. Growth tactics retention: personalizedemails Tools: Vero, Customer.io, Iterable
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- 44. Growth tactics retention: buildinga habit Shopkick
- 45. Growth tactics revenue: urgencyand scarcity booking.com
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- 48. growth hacking isa mindset
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