Infographic: The App Is Where It's At

Infographic: The App Is Where It's At

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  Doesn’t provide value or convenience 30.4% Doyou prefer to use a company's app or their mobile-optimized website? I prefer to use their app 28.6% 21.9% I prefer to use their mobile-optimized website 25% I like both equally 24.5% I don’t prefer either their app or mobile-optimized website Mobile apps are ubiquitous. With more than 1.5 million apps in Apple's App Store alone, there's an app for nearly everything. Consumers’ app usage correlates to their growing availability. In response, marketers must adapt their mobile strategies to better serve customers’ needs and expectations. 1to1 Media, with its partner SurveyMonkey, polled 578 U.S. consumers about their mobile app usage and preferences to help guide your app strategy. What device do you use most often to search the Internet? Mobile phone 38.8% Tablet 11.4% Smartwatch 0% Desktop 40% Other 9.7% ?How many apps do you use daily? None 1-3 4-6 7-9 8% 10 or + 4.7% 10% 38.8% 38.6% What are the main reasons why you've stopped using a company's mobile app? Difficult to navigate 48.1% Lack of in-app customer service 11.4% Doesn’t provide what I need (I have to go the main website) 50.2% Which of the following features would increase your app usage? Including an app for wearables 7.8% More interactive and engaging 35% Greater personalization 23.2% Improved customer service 33.1% Ability to share content 12.6% Incentives to use the app more often 34.4% Other 20.3% 34% It was buggy or unreliable None 9% 1-3 21.1% 4-6 30.1% 7-9 20.1% 10 or + 19.7% How many apps do you use weekly? Please rank the main reasons you use a company's mobile app Convenience 57.1% Information 42.8% E-Commerce 24% Price comparison 32.2% Gaming 51.1% Customer service 27.8% Design by Itzuri Burgos The App Is Where It’s at