Trackingcodesallowyouto:
01.Seewhatusersdo
onyourwebsiteafter
theyclickyourads
02.Track
conversions(actions
thatareimportantfor
yourbusiness)
03.Measurecampaign
performanceandreturn
onyouradvertising
investment
04.createaudiencelists
forretargeting
campaigns
ThetrackingcodeneedstobeaddedintwodifferentplacesinShopify.
Allsegmentsandconversionsgenerallyworkwellwiththe
instructionsyoufindinPart1.
Part2featuresinstructionsforshoppingcart,checkoutandthankyou
pageconversions.Forthose,youalsoneedtoinstallthetrackingcode
onthecheckoutsubdomain.
Part1
01GotoyourShopifywebsiteeditor
02Select"Themes"fromthelefthandsidebar
03Thethemespagewillloadnow
04Clickthe"more"button(theonewiththe3dots)
05 Select"editHTML/CSS"fromthedropdown
06TheHTMLeditorwillloadnow
07Intherightside,lookfor'Layouts'
08Selectyourtemplate
09Lookforthe<head>tag
10Pastethetrackingcodeanywherebelowthat
<head>tag
11Hitsave,andyouhavesuccessfullyinstalledthe
trackingcodeinPart1
Part2
01GotoyourShopifywebsiteeditor
02Select"Settings"fromthelefthandsidebar
03OntheSettingspage,selectthe"Checkout"
button,alsofoundinthelefthandsidebar
04Onthe"Checkout"page,scrolldownto
"Orderprocessing"
05Onceyousee"Orderprocessing"lookforthe
"Additionalcontent&scripts"field
06Pasteyourtrackingcodeinthisfield
07Hitsave,andyouhavesuccessfullyinstalledthe
trackingcodeinPart2
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