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GD1 Chapter 3a Design.pptx
- 1. Exploring Graphics By Mr.Berdinka Technology Education Department Northern Lebanon High School Chapter 3 – The Design Process
- 2. Chapter 3 –Design Objectives of Chapter 3: 1. Define design as it pertains to visual content 2. Explore the Design Process and the steps within 3. Identify what “Sketching” is and its role in the design process 4. Explore various guidelines that can assist a designer in creating more effective design 5. Compare and contrast good vs. bad designs
- 3. 1. What isDesign? • A word that has several meanings: • A plan or drawing to show look or function • An arrangement of detail for decoration • The act of creating something new or unique • The means of creating a meaningful arrangement of content Design is about communicating feelings through visual sensations and unique experiences.
- 4. 2. What companycomes to mind that has excelled in “Design”? • Apple • High quality product in both form and function • Capitalized on both the aesthetics as well as emotional feeling when using a product – being happy • Less is More – clean and simple with modern flare • Standing out from the crowd (trend setter) • Developing and sense of “Class” through innovation and quality
- 5. Words that correlateto Design Traditionally, design has been to improve the visual appearance and function of messages and information.
- 6. 3. Why followa Process? • The Design Process: • A sequence of steps to direct the flow of ideas, information, and work product in an efficient manner • What are the benefits: • Prevent having to redo things • So you don’t forget things • Account for all the important parts • Acts as a checklist
- 7. 4. 7 StepDesign Process
- 8. Alt #1 -General Design Process
- 9. Alt #2 -Technical Design Process
- 10. Alt #3 -Graphic Design Process
- 11. Alt #4 -8 Step Design Process Begin at the first step and work up.
- 13. 1. Analyze theproblem 2. Research 3. Brainstorm and Conceptualize 4. Draft Production 5. Gain Feedback 6. Develop Finished Product 7. Delivery Creating a Logo Usingthedesignprocess
- 14. 5. Ask the“Right” Question • Using the steps identified above, write a question that you would need to ask/answer, 1 for each of the 7 steps. • Identify the problem • Identify criteria and constraints • Conduct research and brainstorm possible solutions • Explore existing solution and develop an approach • Design approach • Refine the design • Implement the solution
- 15. Guidelines for effectivegraphic design: • Take into account the customer philosophy and desires • Does not limit to one concept, design, or direction • Accounts for all gender, racial, age, and geographic concerns • Avoided being to similar or outlandish (in a weird way) • Is unique yet fits within the expected range of possibility • Used color effectively to highlight or accentuate, not distract • Sometimes simple is best • Follow industry guidelines and practices • Some recommendations are even backed by science • Ex. Eye movement as someone looks at a website 6. Successful and Effective Design
- 16. • Personal influences- based on experiences and personal preference • Thinking there is only one design • Creating or pursuing only one design • Relying on what has already been done (copycat) • Forcing design content even though it doesn’t belong • Not using feedback to gauge or improve a design • Creating a conflicting, controversial, or ethically disconnected design • Limited creativity • Confusing, distracting, or just plain wrong 7. Things that can negatively impact the design process:
- 17. 8. What functiondo “Principles” serve in graphic design? • Principles are guidelines that are commonly accepted as a right or wrong way of doing things, they describe the correct way of doing things • Guidelines are not the law and at times can be modified, tweaked, or altogether ignored if the required end product requires such changes • There are many guidelines to graphic design and knowing them all takes time; chances are if it looks right it is ok and if it looks wrong – its wrong
- 18. 9. Things tohelp a designer • Design Guidelines • A set of recommendations on how to apply design principles to provide a more complete and positive experience • Achieve better balance and visual appeal • Be less likely to cause confusion or turn off/away the audience • Reduce the number of potential problems with a design • Enhance the consistency of multiple work product “Design guidelines are sets of recommendations towards good practice in design. They are intended to provide clear instructions to designers and developers on how to adopt specific principles.” — www.interaction-design.org
- 19. The basics: • Simpledrawings using pencil and paper • Method to communicate ideas in a visual manner • A fundamental skill when learning to draw • An important step in the design process • Begins the documentation process (legal rights) • Can range from very rough and basic (doodle) to very elaborate (detailed drawing) • **Note: Generally does not include color until revision phase of design process 10. What is Sketching?
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- 21. • Lines/Shapes • Rough/BasicOutline • Shading/Shadows Common Sketch Characteristics
- 23. Sketching Tools • Pencils(graphite core) • Vary in hardness depending on rating • 6H extremely hard • HB fairly hard • 3B fairly soft • 6B extremely soft • Drawing Charcoal • Paper • Various sizes • Various types/surface textures • Erasers • Sharpeners • S – Curves • Templates • Eraser Shield • Straight Edges/Squares
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- 26. Just the Beginning GeneralAdvice when sketching: A. Learn the basics – shapes are critical B. Takes time and practice -Think of a musician playing scales C. Start simple D. Experiment E. Use proper technique
- 27. What is asimple sketch you do on a regular basis? Answer: Write your name Lines are the basic of all design elements.
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- 33. From Sketch toProduct
- 34. Common Design Guidelines 1.Use the correct Document Layout for the type of communication you are creating. 2. Create a title that is Clear, Large, Bold, and Concise 3. Use margins effectively to set proper spacing around and within text/graphic elements • Top = .5” Around pictures = .125” - .25” • Sides = .75” Center Margin between Columns = .5” • Bottom = 1” 4. Use color as an enhancement tool with proper Color Schemes • Generally 3 is acceptable (at times 4, but not more than 5) • Example: Complementary Colors 5. Avoid Poor Legibility 6. Remain consistent within a work product 7. Balance is key: top to bottom, side to side, empty space to used space
- 35. Guidelines Continued 8. Maintainproper proportions – don’t distort 9. Maintain a level of professionalism – quality in, quality out 10. Establish adequate Hierarchy – not everything can be important • Most Important • Important • Less Important • Least Important 11. Grammar, Spelling, Punctuation 12. Use alignment correctly Alignment - Formatting
- 36. General Don’ts ofDesign • Do not have a 1 word line (hanger) • Do not have text over text or graphics (if it can’t be read) • Do not have columns be too narrow/wide • Do not have a 1 line sentence • Do not use more than 3 fonts in a visual space • Do not have too many pictures • Do not have too many things bold/italics • Do not use too many colors • Only underline at the top of a List (or Book Title) • If everything is special, nothing is special
- 37. Problems based onthis design?
- 38. Possible issue thatmay arise?
- 39. How wouldthis logoworkfor a daycarebusiness?