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![Social Inside
“... companies are implementing social
from the inside out [...] they are testing
the waters by deploying intranet-based
social systems. The top three drivers for
such deployments are employee
collaboration, efficiency in
locating people and resources, and
idea generation” ...
Source: http://www.informationweek.com/thebrainyard/news/community_management_development/231903248/internal-social-networks-now-important-proving-ground
Nov 2011
Saturday, March 10, 12](https://image.slidesharecdn.com/sxswenterprisetrends-120310221915-phpapp01/75/Enterprise-Social-Media-5-Emerging-Trends-15-2048.jpg)
![IT Looses Control
“Individual employees are able to put
the latest mobile devices and apps to
productive business use faster than
their employers can. [...] What it
means: Companies have little
control over who uses these.”
Source: Forrester: http://blogs.forrester.com/stephen_mann/11-08-15-social_cloud_what_about_mobile
Aug 2011
Saturday, March 10, 12](https://image.slidesharecdn.com/sxswenterprisetrends-120310221915-phpapp01/75/Enterprise-Social-Media-5-Emerging-Trends-32-2048.jpg)
Uploaded byLuis Benitez
Enterprise Social Media: 5 Emerging Trends
The document outlines five emerging trends in enterprise social media, highlighting how social technology reshapes corporate culture, becomes the new intranet, and establishes social standards. It emphasizes the importance of mobile integration and the business impacts of social technology, including increased sales and customer satisfaction. Recommendations for successful implementation include setting guidelines, promoting collaboration, and leveraging analytics for better decision-making.
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Similar to Enterprise Social Media: 5 Emerging Trends
Enterprise Social Media: 5 Emerging Trends
- 1. Enterprise Social Media: 5 Emerging Trends Heidi Ambler - Social Software Director Luis Benitez - Social Software Product Manager #socbiz5 Saturday, March 10, 12
- 2. Who We Are @Lbenitez @heidi_ambler http://www.lbenitez.com http://synch.rono.us #socbiz5 Saturday, March 10, 12
- 3. Attending #socbiz5 at#SxSWi . This session by @Lbenitez & @heidi_ambler is ROCKIN’! Saturday, March 10, 12
- 4. Trends 1. Social Technology Re-Shapes Corporate Culture 2. Social Technology is the New Intranet 3. Social Standards Come to the Enterprise 4. Social Meets Mobile 5. Social Technology Drives Business #socbiz5 Saturday, March 10, 12
- 5. Trend #1: Social Technology Re-Shapes CorporateCulture CxO’s Are Ready To Embrace Social Media Saturday, March 10, 12
- 6. Many Social MediaSites Each one represents different behavior Saturday, March 10, 12
- 7. CEOs Embrace Social Source: http://agbeat.com/real-estate-technology-new-media/ceos-cite-business-exposure-as-the-top-reason-for-using-social-media/ Dec 2011 Saturday, March 10, 12
- 8. The Results AreClear Source: http://agbeat.com/real-estate-technology-new-media/ceos-cite-business-exposure-as-the-top-reason-for-using-social-media/ Dec 2011 Saturday, March 10, 12
- 9. But Is YourCulture Aligned? STRATEGY CULTURE “Culture eats Strategy for lunch...” -- Coffmann Organization, 2009 Saturday, March 10, 12
- 10. Embrace Existing Culture IGNORING CULTURE EMBRACING CULTURE Behavior not aligned to strategy Behavior aligned to organizational principles and values New employees do not understand what is trustworthy or successful behavior New employees better understand Experienced employees focus on trustworthy behavior “command and control” of unsuccessful behavior Experienced employees focus on coaching and share wisdom about successful behavior Source: EverystockPhoto.com Saturday, March 10, 12
- 11. Real World Example • Vision: Weave social into everything • Created VP Social Media & Digital Engaging Communications around vision • Partners with IT to make social happen Transparent • Embraced transparency as a core value • Social media amplifies good ideas - Nimble improves processes • Employees practice social media comms internally Source: http://www.informationweek.com/thebrainyard/news/social_networking_private_platforms/232500105 Jan 2012 Saturday, March 10, 12
- 12. A Big Opportunity... 68% of CMO’s feel unprepared to manage social media Source: http://www-935.ibm.com/services/us/cmo/cmostudy2011/cmo-registration.html Nov 2011 Saturday, March 10, 12
- 13. Recommendations • Setup Social Computing Guidelines • Feel free to copy ours: http://bit.ly/SocBizGuidelines • Set Up your Social Business Etiquette • IT and LOB’s should work together to ensure success • Recruit early adopters -- those already socially active • Don’t forget about compliance / governance! • Be prepared to be agile and adapt Source: http://ibm.co/SocBizEtiquette Jan 2012 Saturday, March 10, 12
- 14. Trend #2: Social TechnologyIs The New Intranet It’s no longer about locking content in an email ecosystem Saturday, March 10, 12
- 15. Social Inside “... companies are implementing social from the inside out [...] they are testing the waters by deploying intranet-based social systems. The top three drivers for such deployments are employee collaboration, efficiency in locating people and resources, and idea generation” ... Source: http://www.informationweek.com/thebrainyard/news/community_management_development/231903248/internal-social-networks-now-important-proving-ground Nov 2011 Saturday, March 10, 12
- 16. Social Where? Source: IBM Tech Trends Report http://ibm.com/developerworks/techtrendsreport Nov 2011 Saturday, March 10, 12
- 17. Spending is Increasing Enterprises will spend $3.5 Billion in 2016 in enterprise social software up from $0.5 Billion in 2010 That’s 700% growth! Source: http://bit.ly/IDCSocBiz June 2011 Source: http://www.idevnews.com/stories/5045/In%202012,%20Workers%20To%20Demand%20More%20Social%20Media,%20Mobility,%20Report%20Says Jan 2012 Saturday, March 10, 12
- 18. Why ? SocialImproves: • Product Innovation • Workforce Optimization • IT Support • Marketing • Operations Learn more: http://bit.ly/IBMSocBizStories Source: http://www.slideshare.net/rhappe/the-2011-state-of-community-management Mar 2011 Saturday, March 10, 12
- 19. Real World Example • Employee asked how to get more paint trays • Others asked how she was selling so many • She shared her idea on how to sell paint trays • When scaled, idea generated > $1 Million in additional revenue Source: http://itsinsider.com/2011/09/30/serendipity-happens-to-deliver-million/ Sep 2011 Saturday, March 10, 12
- 20. Recommendations • Integrate • Integrate • Integrate Saturday, March 10, 12
- 21. Recommendations • Integrate • w/ Intranet • Integrate • w/ Email/IM • Integrate • w/ biz apps 100% usage increase after 60 Second Social: http://bit.ly/60SecondSocial integration with portal Saturday, March 10, 12
- 22. Trend #3: Social TechnologyStandards Come To The Enterprise It’s an App Revolution! Saturday, March 10, 12
- 23. Why OpenSocial? “The whole premise of efforts like OpenSocial is that social business activities should not be isolated from the work going on in other applications” Source: Dion Hinchcliffe http://www.zdnet.com/blog/hinchcliffe/opensocial-20-will-key-new-additions-make-it-a-prime-time-player-in-social-apps/1603 Jul 2011 Saturday, March 10, 12
- 24. OpenSocial Implementations Include: Cisco, SAP, IBM ■ Common set of Social APIs and Mini Connections, Atlassian, Google,Yahoo, Applications (Gadgets) MySpace, LifeRay, Oracle, Jive, Magneto, Tibco Tibbr, Surfnet, Paypal . . . ■ Provides a container to run gadgets ■ Develop once - run in multiple Tweets from Other Vendors at the OpenSocial State of the Union places! (May, 2011) ■ Initially targeted at consumer web ■ More enterprises now adopting! ■ Play with it! http://bit.ly/OSSandbox Source: http://docs.opensocial.org/display/OSD/List+of+OpenSocial+Containers Oct 2011 Saturday, March 10, 12
- 25.
- 26. Activity Streams ■ The primary event propagation mechanism for Social Business ■ Streams aggregate events from multiple systems / sources ■ YouTube ■ Twitter ■ Facebook ■ Can be filtered based on source / action required ■ Events provide “embedded experiences” ■ Provides a single go-to place to view and interact across multiple places Saturday, March 10, 12
- 27. OAuth ■ Delegated Authorization provides a means for interaction between gadgets ■ Can use a variety of authorization mechanisms (SAML, etc.) ■ Cornerstone of security in Social Business ■ Rapidly evolving specification ■ Supported by: Twitter, Facebook, Google, and many more! Saturday, March 10, 12
- 28. Develop Once, Use Everywhere Same Gadget But Different Experience on Different Platforms and Containers Email iPhone For example, gadgets for... CRM HR Customer Support Doc management Workflow Blackberry Rich Media and more . . . Tablets Saturday, March 10, 12
- 29. Real World Example • Made paperless a reality allowing users to sign legal documents securely (e.g. NDA) • Uses OpenSocial and Embedded Experiences • Becomes part of the social workflow • 6-7 click process becomes 1 click • reduces loan processing time • $35,000 additional revenue / month Source: http://www.curiousmitch.com/2012/02/replay-of-the-social-app-throwdown-at-lotusphere-2012/ Jan 2012 Saturday, March 10, 12
- 30. Recommendations • Socially-enable your existing solutions / investments • Bring social to the user • Don’t build social as a silo • Focus on open standards and “loosely coupled” web architectures • Drive enterprise innovation by leveraging rapid innovation on public web HTML5 ARIA SAML Saturday, March 10, 12
- 31. Trend #4: Social MeetsMobile Collaborate anytime, anywhere with anyone! Saturday, March 10, 12
- 32. IT Looses Control “Individual employees are able to put the latest mobile devices and apps to productive business use faster than their employers can. [...] What it means: Companies have little control over who uses these.” Source: Forrester: http://blogs.forrester.com/stephen_mann/11-08-15-social_cloud_what_about_mobile Aug 2011 Saturday, March 10, 12
- 33. Explosive Mobile Growth • Apple sold more mobile devices in 2011 than Macs in last 28 yrs • More than 50% of Facebook’s activity is via mobile • 64.2M use mobile for social networking in the US • 88% companies report employees use personal devices • #2 priority for CIO’s in 2012 Source: http://www.gartner.com/it/page.jsp?id=1897514 Feb 2012 Source: http://techcrunch.com/2012/02/01/facebook-has-425-million-mobile-monthly-active-users-up-from-350-million-in-september/ Feb 2012 Source: http://www.zdnet.com/blog/btl/apple-sold-more-ios-devices-in-2011-than-it-sold-macs-in-28-years/69717 Feb 2012 Source: http://mashable.com/2012/02/23/comscore-mobile-study/ Feb 2012 Saturday, March 10, 12
- 34. Mobile Trends Source: IBM Tech Trends Report http://ibm.com/developerworks/techtrendsreport Nov 2011 © 2012 IBM Corporation Saturday, March 10, 12
- 35. Real World Example Saturday,March 10, 12
- 36. Real World Example • Colgate implemented BYOD 1 year ago • Employees access internal social media & email via personal mobile devices • Saves at least ~$1M by not issuing devices to employees • “Mobility is the wave of the future” Source: http://www.technologyreview.com/business/38182/ Aug 2011 Saturday, March 10, 12
- 37. Recommendations • Design with Mobile in mind • Don’t leave mobile as an after thought • Embrace and plan for BYOD • When selecting social media provider, ensure mobile access • Maximize ROI by leveraging open standards Saturday, March 10, 12
- 38. Trend #5: Social Technology DrivesBusiness Increase sales, customer retention, and customer satisfaction Saturday, March 10, 12
- 39. Social Means Business! Standout organizations are 57% more likely to allow their employees to use social and collaborative tools Source: IBM CHRO Study http://www-935.ibm.com/services/us/chro/chrostudy2010/index.html Oct 2010 Saturday, March 10, 12
- 40. ROI is Measurable 90% of organizations report higher revenues, better access to knowledge, and lower costs of doing business by using Web 2.0 technologies Source: McKinsey Global Survey 2010 http://www.mckinseyquarterly.com/Innovation_and_commercialization_2010_McKinsey_Global_Survey_results_2662 Saturday, March 10, 12
- 41. How Do IAchieve These Results? Saturday, March 10, 12
- 42. 90% of theworld’s data has been created in the last 2 years Source: http://www-01.ibm.com/software/data/bigdata/ Dec 2011 Saturday, March 10, 12
- 43. Social Media Monitoring • Enterprises are increasingly monitoring social media • Twitter, Facebook, LinkedIn, Quora, etc • Provide Customer Support • Discover New Ideas • Monitor Competitors Saturday, March 10, 12
- 44. Analytics Make YouSmarter • Increasing # of companies leveraging social analytic tools • Both inside and outside the firewall • Can analyze employee & consumer sentiment • React immediately • Anticipate customer needs Saturday, March 10, 12
- 45. Two Worlds... Apart? • Internal Social Media: • External Social Media: • Usually handled by IT • Usually handled by PR & Marketing • HR is a big stakeholder • Limited employee participation • Employees interact on their own • Involves many tools Saturday, March 10, 12
- 46. Real World Example After deploying social software Forrester Research externally, IBM realized savings of Groundswell Award! $100 million by reduced support costs IBM converted its online documentation to Wikis BP’s & customers now contribute intellectual capital to build the best knowledge base IBM developerWorks Wins Forrester Groundswell http://www.bilal.ca/developerworks-forrester-groundswell-ibm/ Oct 2010 Saturday, March 10, 12
- 47. Recommendations • Reduce operating costs and achieve higher revenues by leveraging big data • Don’t just monitor social media -- make sense of it via analytics • Use analytics inside and outside firewall • Build a bridge -- let your employees become your voice Saturday, March 10, 12
- 48. Summary • Senior level executives are ready for a transformation • Internal social media provides an excellent test bed • Open social standards maximize ROI and accelerate adoption • We are more mobile and more interconnected • Do it! Saturday, March 10, 12
- 49. Thank You! http://www.ibm.com/social Saturday, March 10, 12