ELEMENTS of arts involving methods .pptx

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The artist utilizes the mediums and puts
together elements to create a work of art.
The medium is the physical means through
which he can come up with a work of art,
and the elements are its quantities or
properties. An element of art can be
achieved through the use of a particular
medium. To create color, for example, the
artists use and mix pigments.
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LINE COLOR TEXTURE
PERSPECTIVE SPACE FORM &
VOLUME
LIGHT sHADOW

Line is an important element at the disposal of
every artist. Through the lines, as in painting or
sculpture, the artist represents figures and
forms.
Lines always have direction. They are always
moving. Lines are use in any work of art, may
either be straight or curved.

Two classifications of Line:
1. Straight Line
• Horizontal Line
• Vertical Line
• Diagonal Line
2. Curve Line
• Crooked or jagged lines

A straight line is the basic framework of many forms, but
it lacks softness and flexibility.
Straight lines, however, suggest efficiency, simplicity,
and strength. Straight lines depict flexibility, buoyancy,
and grace.
The straight line moves in one direction only. It may
either be horizontal, vertical, or diagonal.

Horizontal lines are lines of
repose and serenity. They
express ideas of calmness
and quiescence. Horizontal
lines are found in reclining
persons, in landscapes, calm
bodies of water, and in the
distant meeting of the
earth and sky in what is
commonly called the
horizon.
HORIZONTAL LINE

 Vertical lines are lines that denote action. They suggest
poise, balance, force, aspiration, exaltation, and
dynamism.
 Vertical lines seen in a man standing straight, a tall tree,
and in statues of saints, and heroes give an impression of
dignity.
 Vertical lines also tend to express as well as arouse
emotions of exaltation and inquietude: this is evident in
monumental architecture. The Gothic cathedral express
the aforementioned sentiments that possessed the soul
of Norther Europe in the later Middle Ages.
VERTICAL LINE

Diagonal lines suggest action,
life and movement. They give
animation to any composition in
which they appear. Almost
every object in an action
assumes a diagonal line. A
running person makes a
diagonal line with his body and
legs. The degree of action is
shown by the angle the
diagonal makes in relation to
the ground.
DIAGONAL LINE

Curved lines suggest grace, subtleness, direction,
instability movement, flexibility, joyousness, and grace.
They are never harsh or stem since they are formed by
gradual change in direction, they tend to impart these
qualities to any work where they are used.

Crooked or jagged lines
express energy, violence,
conflict, struggle.
CROOKED OR JAGGED LINE

Lines may also be classified into three groups:
 lines which follow or repeat one another
 lines which contrast with one another
 transitional lines which modify or soften the
effect of others

Repetition occurs when two or more lines are
drawn within a corner.

Lines that are in opposition to each other form
a contrast.

When a curved line cuts across a comer from an
opposition line to another, it forms a transitional
line.

Of all the elements of
visual arts, color has the
most aesthetic appeal.
Delight in color is a
universal human
characteristic. Color is a
property of light. When
light goes out, color goes
with it.
COLOR

The light of the sun contains all the colors of the spectrum, violet,
indigo, blue, green, yellow, orange, and red. These colors are so
blended that they yield no appearance of color.
When a beam of light passes through a prism, the different rays of
color are separated so we are able to see and identify them from each
other.

When light strikes a surface, some of
the color rays are absorbed while
others are reflected. Others pass
through, especially when the object
is transparent. Most surfaces absorb
all the color rays except those which
yield a single-color sensation and
therefore appear to be of that color.

A blue dress absorbs all the color rays except the blue ray which it
reflects.
A red ball absorbs all the color rays except the red ray which it reflects.
The color of an object therefore is determined by the rays which are
reflected to the eyes of the beholder.
Objects that appear to be black absorbed practically all the color rays and
reflect none, while objects that appear white reflect all the color rays
equally.
Gray is due to the partial reflection of the color rays. White, gray, and
black have no color quality. They are called neutral colors.

HUE, VALUE, AND intensity
How light or dark
is the color?
These are three-dimensions of Color.
Value

red
blue
yellow
You use these colors to make all other colors.
Red Blue Yellow
Hue is the dimension of color that gives color its
name. When we say, the flower is yellow, we're
naming its hue. Color names such as red, blue
green, violet, and yellow indicate hue. Blue, red,
and yellow are primary hues.
HUE

purple
Blue Yellow
+ = Green
We can see secondary colors on the color wheel.
The color wheel shows us which primary colors mix
to make a secondary color. For example,
Purple Green Orange

WARM AND
COOL COLORS
Warm colors are red, yellow, and orange, and colors they are
connected to in the color wheel.
Cool colors are blue, green and purple and colors they are
connected to in the color wheel.
Warm
Colors
Cool
Colors

Colors may either be warm or cool.
Red, orange, and yellow are the warm hues. They
are associated with objects like the sun, fire, and
other sources of heat. They tend to impart warmth
to any composition in which they are used. They
are conspicuous, cheerful, stimulating, vivacious,
joyous, and exciting. They are suggestive of
impetuous or instinctive action. They are called
advancing colors because they have an effect of
advancing or coming towards you.

The cool colors are those where blue predominates
like green, blue-green, blue, and blue-violet.
They cause surfaces covered with them to appear
or recede. They suggest distance. They are calm,
sober, restful, and inconspicuous.

 Red, the color of fire and blood, is the warmest,
most vigorous, and most exciting of the colors. It
stands for passion and energy.
 Yellow, the color of light, is the most brilliant,
cheerful, and exultant of the colors. It suggests
cheerfulness, magnificence, life, and splendor. It
serves to balance the warm colors like red and
orange.
 Green is the color for vegetation and symbolizes
life and freshness.

 Violet represents shadows and mysteries.
 Black despair death and pain.
 Orange suggests deliciousness and warmth.
 Blue the color of the sky and of deep and still
water, is the coolest and the most tranquil of the
colors. It arouses the feelings of peace and
quietness.

Color and line should not evoke an emotion as
much as express it. The painting must express the
emotion intended by the artist. Unless the spectator
is made aware this emotion as truly there in the
canvas, the painting is not aesthetic at all (Panizo
and Rustia, 1995). Through color and line,
painting moves the spectator.

Value sometimes called
chiaroscuro, refers to the
lightness or darkness of a
color. It is a quality which
depends on the amount
of light and dark in color.
They give the expression
of depth and solidity and
lend form to paintings.
VALUE

Value sometimes called
chiaroscuro, refers to the
lightness or darkness of a
color. it is a quality which
depends on the amount
of light and dark in color.
They give the expression
of depth and solidity and
lend form to paintings.
VALUE
Tints are value above the normal and shades are values
below the normal. Pink is a tint of red, maroon is a shade of
red. Sky blue is a tint, navy blue is a shade
The value of a hue can be changed. We raise hue by adding
more light so that it reflects more light it can reflect

Intensity, another dimension of color, refers to
its brightness or darkness. It gives color
strength. Difference in intensity may be
described as full intensity, two-thirds intensity
and two-thirds neutral. Two colors may be
both blue but one is more intense than the
other. When it is dulled, it is said to be partly
neutralized. The more black or white is added,
the weaker the intensity becomes.

Color plays an important role in the works of
artists. Painters use one color to balance and
enrich the other to awaken the emotional
responses of the viewer. Although painting is
known as the art of color, color is also
important in sculpture and architecture.
Buildings are painted; bronze is selected for its
rich brown color and marble for its whiteness.

Ginyard International Co.
There are two kinds of color
harmonies:
1. Related Color Harmonies
2. Contrasted Color Harmonies

1. RELATED COLOR HARMONIES
 Related color harmonies may either be
monochromatic or adjacent.
 Monochromatic harmony
 is made up of several tones of one hue,
like for instance orange, tan, brown, and
other tones from the orange family.
Monochromatic harmonies are simplest
and easiest to use. Different tones of the
same hue all have something in
common, so it is easy for them to agree.

 Adjacent or neighboring harmony
 two or three neighboring hues on the
color circle are used together. For
example, tones of green, yellow, and
orange can produce delightful harmony.
They have something in common
because there is yellow in green and in
orange. Good adjacent harmonies can be
produced by using other groups of
neighboring colors like yellow, orange,
and red orange, red, and violet.

2. Contrasted color harmonies
 Colors which lie directly opposite to
each other in the color circle are called
complementary colors. Red and green,
orange and blue, and violet and yellow
are complementary colors. They contrast
which each other strongly; therefore,
they are more difficult to use
harmoniously than related color
combinations.

Texture
 Texture is an element that deals more directly with the
sense of touch. It has to do with the characteristic of
surfaces which can be rough or smooth, fine, or coarse,
shiny or dull, plain or irregular.
 Texture is found in all the visual arts. A painting, a
building, or a piece of sculpture has textures which
can be felt and described in a variety of ways.
 Texture is due primarily to differences in medium.

Perspective
Perspective deals with the effect of
distance upon the appearance of objects,
by means of which the eye judges spatial
relationships.
It enables us to perceive distance and to
see the position of objects in space.

There are two kinds of perspective: linear
perspective and aerial perspective.
To get depth or distance, an artist uses
both linear and aerial perspective.

Linear perspective
 is the representation of an appearance
of distance by means of converging
lines.
 involves the direction of lines and the
size of objects.

Aerial Perspective
 Aerial perspective, also known as
atmospheric perspective, involves
using gradations in color and
definition to suggest distance. It
simulates the way our eyes perceive
objects as they recede into the distance.

Space
 In painting, as in architecture, space is for
great importance. The exterior of a building
is seen as it appears in space, while interior
is seen by one who is inside an enclosure.
Painting does not deal with space directly.
It represents space only on a two-
dimensional surface. Sculpture involves
very little space relationship or perception
of space.

Form
 Form applies to the overall design of a work of
art. It describes the structure or a shape of an
object. Form directs the movements of the eyes.
Since form consists of size and volume, it
signifies visual weight. Every kind of form has
its own aesthetic effect. All the visual arts are
concerned with form. Sculpture and architecture
deal with three-dimensional forms. Sculpture,
however, deals with exterior form alone because
one cannot get inside a statue.

Elements of
Auditory Arts
and Combined Arts

Rhythm
Poetic
devices
such as:
1
2
3
Image
Metaphor

Pitch
PROPERTIES OF
MUSICAL
SOUND SUCH
AS:
1
2
3
4
Duration
Volume
Timbre

GRAFFITI
Graffiti are writings or
drawings which have been
scribbled, scratched, or
painted on walls or other
surface materials, often
within public view.
Graffiti ranged from
simple written words
of drawings to
elaborate wall
paintings.
Graffiti do not only
express stylistic and
artistic expression
More often they
express socio-political
messages.
In a hip-hop culture, graffiti have evolved alongside hip-hop music, b-boying and other
elements. Gangs also use their own form of graffiti to mark territory or to serve as
indicator of gang related activities.
In the Philippines, marking or painting private and government properties without the
owner's consent is considered defacement and vandalism, crimes punishable by law.

POETRY-PERFORMANCE
Poetry-performance is specifically composed
for or during a performance before an
audience. In the 1980's, poetry performed was
very popular to describe poetry written or
composed for performance rather than print
distribution, mostly open to improvisation.

either be scripted or unscripted
either random or carefully orchestrated
be spontaneous or carefully planned
be with or without audience
be live or via media
Performance art is a performance which is presented to the audience. It
can be presented in many ways. Performance may:
Performance Art

Performance can be present of
absent. Performance can be any
situation where the four (4)
basic elements are involved:
time, space, the performer's
body, or presented in a medium
and the relationship between
performer and audience.
Performance can take
place anywhere, in any
type of venue or setting
and for any length and
duration of time.
The actions of the
performance or group
of performance at a
particular place and
time contribute the
performance.
Performance Art

Digital
Art
This art introduces the digital artists
to the world of possibilities for
putting their artistic and creative
skills to work online in any number
of fields. Artistic expression covers
rules governing images, where to
find them and how to manipulate
images and word art, logos, and
banner. Digital Art Technologies
include 3D computer modelling,
powerpoint presentations, web
design, film, video and film making.

Modified
Art
Expression
It is a range of techniques,
manipulating and experimenting
with all aspects of the works. This can
be done by calligraphic text,
deconstructed books, intricately
hand-cut paper, and recycled and re-
sculptured materials. Modified art
expression is a fascinating collection
of artworks that demonstrates each
artist's personal interrelation of the
texts, transforming literary works
into visual ones and creating
powerful new forms of expression.

Transcreation (creative
translation)
This is the process of adapting a message from one language to another while
maintaining its intent, style, tone, and context. A message that was successfully
transcreated evokes the same emotions and carries the same implications in the
target languages as it does in the source language. Nowadays, transcreation is
widely used in global marketing and advertising campaign as advertisers seek to
transcend the boundaries of culture and language. Transcreation takes account of
images which are used within a creative message to ensure that they are suitable
for the target local market.
In other words, transcreation is taking the essence of a message and re-creating
it is another language or dialect.

Purpose of Transcreation
The purpose of transcreation is to transfer the intent, style, vocal
tone, and emotional salience of the message from the source
language to that of the targeted audience. To do this process, it
requires expertise in marketing, linguistic skills and knowledge of
targeted cultures. Thus, to produce effective transcreation, local
language copywriters need to have extensive knowledge of their
market, excellent language skills and the ability to creativity adapt
message for the target market.

In translation, a word for word
translation is inadequate. The best
translation takes into account the
vocabulary, grammar, syntax, idiom
and local ways of the target audience
while remaining faithful to the text as
well as to the context of the original
document.
Transcreation expands the
translation by focusing not so much
as the literal text but on discerning
the emotional response by viewers in
the source language and working to
elicit the same response from viewers
in the target market. In short,
transcreation is taking a concept in
one language, and completely
recreating it in another language,
Transcreation
and Translation

Transcreation of text
to music
In novel or poetry, one can generate music
with emotional feeling. Example Recite the
poem "Tree" by Joyce Kilmer and
transcreate it to music.

Transcreation of text
to dance
Its using a dialogue or text to influence and enhance
dance According to Karin Barber, when words are
uttered, it performance captures a n the performance.
She further said that "the text is a permanent artifact
handwritten or printed, while the performance is the
unique, never-to-be-repeated realization of the text, a
realization that 'brings the text to life' but which is itself
doomed to die on the breach in which it is uttered."

Transcreation of dance
to visual art
The great majority of the evidence for dance occurred
in Ancient Greek which come from visual art.
Sculptures and paintings on pots represented
dancers. Relief sculpture in tombs included scenes of
dancers. The canon for artistic representation was in
place because the deceased and his or her family
needed to be depicted in a very specific way in order
to activate the magic that transported them to the
next world.

ELEMENTS of arts involving methods .pptx

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ELEMENTS of arts involving methods .pptx