Paul Young is a CPA and expert in ecommerce, risk management, business processes, and emerging technologies. He discusses how ecommerce sales grew significantly in 2020, especially in the US and Canada. Analytics and supply chain management will be crucial for retailers to gain insights from customer data and optimize operations across online and physical channels. New technologies like Watson Assistant can also help retailers improve the customer experience through virtual assistants. While changes from COVID-19 have accelerated the shift to online retail, integrating digital and physical shopping remains a challenge for omnichannel strategies.