This document discusses driving optimal decision-making in fresh grocery. It introduces Matt Schwartz, the CEO and co-founder of Afresh, who has a track record of building social impact companies related to sustainability and health. It also introduces John Clear from Alvarez & Marsal, who has over 12 years of grocery retail and consulting experience. The document notes that fresh grocery is difficult to manage effectively due to challenges like perishability, seasonality, complex product specifications, and departments operating in silos. It argues that making the fresh food supply chain more efficient can drive better environmental, social, and business outcomes through reductions in waste and emissions and increased access to healthy food.